Ahlem: Cat and mouse

AHLEM was launched in 2014 by Parisian-born, Los Angeles-based designer Ahlem Manai-Platt, and its product line includes nine handmade eyewear frames in chic shapes all rendered in Italian Mazzucchelli acetate. Reminiscent of a French New Wave film and set in a quintessentially LA location, the film brings together the brand’s Parisian roots and West Coast influences. The story is a classic cat and mouse chase between a man and a woman. This time, though, the familiar game of love plays out through the lens of AHLEM. Looking to bring narrative and cinematic storytelling to the brand’s marketing, the inspiration for the film came from its location – a stunning hillside house designed by architect Michael Sant.

Video of AHLEM 01

Hyundai: Rural Carsharing

Campisábalos is a village with the cleanest air within Spain and the 3rd of the world. We create VIVe, the first 100% rural and 100% electric carsharing by Hyundai. We provided free electric cars for the residents to use during one year through a mobile app and we installed electric charging stations. All in the hopes of becoming the first village with the cleanest air in the world.

Marlon James to Host New Literary Podcast

The Booker Prize winner is teaming up with his editor, Jake Morrissey, on “Marlon and Jake Read Dead People.”

Sabra: Tease-Pain, Helmet Hair, Hummus Wives – Super Bowl 2020 Teaser

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Dunkin' Donuts: Cold Brew Sweater, Chirps

Durex: Ladies, Let's Lube

Tennis Australia: Get your racquet on

Laxative that helps to digest burgers faster / Difficile à digérer?

THE ORIGINAL?
Fast Laxative – 2018
“Digest burgers faster”
Source : EPICA Awards Book 32
Agency : HS AD Seoul (Korea)
LESS ORIGINAL
Mankind Pharma Laxative – 2019
“Keeps nothing in”
Source : Luerzer’s Archive
Agency : Asatsu DK (India)

Braille Smartphone Keyboards – The 'Hable One' Braille Keypad Makes Device Use More Accessible (GALLERY)

(TrendHunter.com) Smartphones have become an engrained part of our everyday lifestyles but leave much work to be done in the way of accessibility, which is exactly what the ‘Hable One’ Braille keypad aims…

Heinz: The Big Game Teaser

Budweiser: Typical American | 2020 Super Bowl Commercial

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Little Caesars: Desk, Mutiny – Superbowl 2020 teaser

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Budweiser / Uber: Whassup Again – Super Bowl 2020

In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV.

Jeff Bezos’ Hack Inquiry Falls Short of Implicating National Enquirer

The Amazon founder’s investigation did not find evidence to back his suggestion of a link between Saudi Arabia and the tabloid that gleefully exposed his affair.

Editor Who Sharpened Daily News Is Picked to Revive Deadspin

Jim Rich, who presided over a Pulitzer, will take over at a freewheeling sports site that has posted almost nothing since its staff quit last fall.

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

When we at Adweek launched our AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn’t know what to expect. Would it be funny? Insightful? Disturbing? Offensive? The answer to all of the above definitely proved to be “yes,” but the process of training an AI on such a…

It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware

BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […]

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch. The online advertising giant will start implementing changes this month to Google App Campaigns (formerly known as Universal App Campaigns) within its…

Can a New Marketing Campaign Bring Vitality Back to GNC?

While health and wellness retailer GNC isn’t as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in a different light by focusing on an asset more valuable…

Agency Network Plan A Expands With Four New Additions

Alternative holding company Plan A, which was formed by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex in June 2018, has expanded by adding four new companies to its fold. Joining the agency network are: Tether, a Seattle design agency formed by industry veteran Stanley Hainsworth, who formerly led…