Maurice Saatchi, who co-founded M&C Saatchi in 1995, is leaving the agency alongside three non-executive directors. In addition to Saatchi, who served as executive director, Lorna Tilbian, Michael Dobbs and Michael Peat are departing. Their departures come amid an accounting scandal, as an independent review by PwC uncovered errors to the tune of 11.6 million…
(TrendHunter.com) The top December 2019 eco transportation ideas explore a range of sustainable ways people are getting around using vehicles of all sizes. When it comes to personal transportation, consumers are…
Next year, advertisers won’t have to attend separate upfront presentations for WarnerMedia and Xandr. The two AT&T-owned companies will combine forces during the 2020 Upfronts in a presentation intended to highlight the companies’ existing and future advertising capabilities along with new programming, the companies announced Tuesday. “May 13 will be a culmination of two years…
Outerwear brand Noize is a relative newcomer to the steadily growing environmentally conscious fashion industry, but it has lofty goals: disrupting the fast fashion landscape. The brand’s vegan puffer jackets and cruelty-free parkas (sold online and at major retailers) are built to withstand Canadian levels of wintry weather with fills entirely made of recycled plastic…
An animated short features doe-eyed Sam, two kittens named Tick and Tock and a mysterious shop owner–who all come together in “The Time Shop.” All it needs to make it into a Disney movie is a musical number about building a snowman. The two-minute commercial focuses on the message of spending time with loved ones…
For the third straight year, Flamin’ Hot Cheetos is the nation’s favorite snack brand, according to sales data from goPuff, an app-based delivery service that offers more than 2,500 products from 150 facilities located across the country. Reviewing orders between November 2018 and November 2019, the crunchy version of Flamin’ Hot Cheetos beat out rival…
O coletivo Papel & Caneta anunciou esta semana a edição 2019 de sua lista anual de jovens que ajudaram a mudar os rumos da indústria da comunicação. Criada em 2017 justamente para contemplar estes profissionais em início de carreira que buscam fazer algo mais de sua presença no meio, a escolha de talentos este ano …
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Today, Adobe Stock released its annual Visual Trends Forecast, attempting to predict the emergent visual trends marketers should expect to see and embrace in 2020. This time, the report is part of the company’s first Creative Trends program, which includes two new reports on graphic design and motion graphics that will be released later this…
Twitter revealed its 2019 list of best brand tweets, with this year’s edition focused on the best creative launches. The social network teamed up with management consulting firm Bain & Company on a survey of 650 marketing executives earlier this year, finding that launch leaders–the top 15% of respondents who reported financially successful launches–were 2.3…
The holding group model is broken. Accenture Interactive, S4 Capital, plus You & Mr. Jones have capitalized the disruption occupying a niche in the market. Today, You and Mr. Jones, the agency and investment group, unveiled a $200 million funding round to a valuation of $1.3 billion. Founded in 2015, David Jones, formerly the global…
Eight months away from the 2020 Summer Olympics in Tokyo, NBCUniversal has sold more than $1 billion in ad sales, NBC Sports Group evp of advertising sales Dan Lovinger said today. The progress in ad sales, which Lovinger revealed in a call with reporters today, means that NBCUniversal is well on its way to surpass…
Facebook introduced several new features for its Portal video-calling devices, which users should start seeing Tuesday. Portal owners can now login to their devices via their WhatsApp accounts in order to make video calls and access features including Story Time, meaning Facebook accounts are no longer a requirement for those features. However, other features on…
Sports Illustrated named Megan Rapinoe its 2019 Sportsperson of the Year during a Monday night gala, the first event organized by Authentic Brands Group since it acquired the publication’s intellectual property in May from Meredith Corp. If you didn’t already know, Rapinoe is the outspoken star of the U.S. Women’s National Soccer Team, who helped…
A Netflix finalmente revelou os primeiros números em relação à audiência de seu mais recente sucesso, “O Irlandês”. Segundo a empresa, 26.404.081 contas assistiram ao filme de Martin Scorsese em sua primeira semana no ar. De acordo com Ted Sarandos, diretor de conteúdo da Netflix, esse número de 26,4 milhões representa todas as contas que …
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Os Grupos do Facebook reúnem pessoas diferentes que compartilham interesses em comum. E a fim de mostrar qual “é a cara” desses grupos, a plataforma lança a série fotográfica “Somos”, assinada pelo fotógrafo Bob Wolfenson e com algumas obras reunidas na exposição de mesmo nome que abre hoje (10/12) no Instituto Tomie Ohtake. Algumas obras …
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Em carta enviada na última segunda (9) à Justiça do país, os diretores gerais do WhatsApp e do Facebook Messenger Will Cathcart e Stan Chudnovsky afirmaram ao procurador geral dos Estados Unidos William Barr que o Facebook não irá atender aos pedidos do órgão e abrir a encriptação de suas plataformas de mensagens. A declaração …
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This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: “Black Friday Starts Now.” Direct-to-consumer brands, once known for abstaining from the mass retail holiday Amazon affectionately calls the Turkey Five, jumped in whole-hog this year (or continued from years past). Take beauty brand Glossier,…
A Netflix vai adaptar o livro infantil de Paul McCartney, “High in the Clouds”. O serviço de streaming anunciou o filme em formato de animação nesta terça-feira, 10/12, com o material sendo produzido juntamente com a Gaumont. Originalmente publicado em 2005, a aventura infantil é assinada pelo beatle, além dos escritores britânicos Geoff Dunbar e …
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Scaling any business is important, and nobody knows that better than the Tooth Fairy. She’s been a solo entrepreneur for ages, converting millions of children’s teeth into cash with nary an executive assistant. But those days are over now, thanks to a marketing tactic that has finally taken her business from struggling LLC to publicly…
PepsiCo CMO of global beverages Roberto Rios has joined frozen food purveyor Schwan’s Company as its first chief marketer last month, the company announced Monday. Rios brings 25 years of marketing experience in the global consumer foods industry to Schwan’s, which sold an 80% stake last year to top South Korean food company CJ CheilJedang….
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