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| THE ORIGINAL? Hyundai – Smart Spot App – 2017 Watch the Case Study film Source : Cannes Lions Shortlist Agency : Innocean (USA) |
LESS ORIGINAL Toyota – Parking Spot – 2019 Watch the Case Study film Source : Cannes Lions Shortlist Agency : Circus Grey Lima (Peru) |
(TrendHunter.com) The culture of anime media has blown up over the past couple of years, breaching borders with its fan base for decades now—this list of anime-themed gift concepts prepare for the holiday season….
(TrendHunter.com) There is no shortage of skincare gift ideas. Many brands experiment with innovative ingredients and thus, there is a wide selection for one to choose from. In addition, an unexpected product…
(TrendHunter.com) This list of gift ideas for Marvel fans appeals to a vast amount of varying age groups, diving into the playful childhood of the youth and comic book nostalgia for other generations. The round-up…
Over his career Mr. Biondi was chief executive at HBO, Viacom, Universal Studios and the television and movie division of Coca-Cola.
Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember–in fact, it’s about a quarter of the size of the old stores. Instead of boasting the biggest…
(TrendHunter.com) Earlier this year, KFC partnered with Beyond Meat to test meatless Beyond Fried Chicken and now the fried chicken chain is launching a one-day trial of plant-based fried chicken with plant-based…
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Miller Advertising Agency Inc.:
Develop media strategies, research and prepare detailed media plan proposals and handle campaign execution for a dynamic NYC advertising agency. Wo…
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Microsoft Translator is equipped to translate over 60 languages. When paired with the Surface, users can fashion their tablet into an assistive device that can break down just about any communication barrier. Aside from the obvious, more practical benefits of having access to such technology, the idea of eliminating those hurdles takes on a certain…
Depois de anunciar planos de aperfeiçoar a inteligência artificial da Alexa, criar parceria com a Adobe para permitir que a assistente ajude a desbloquear o processo criativo do usuário e, claro, enfim inaugurar a versão em português do software, a Amazon agora quer fazer do programa o mais humano que conseguir. O primeiro passo para …
O post Alexa agora pode responder usuário de forma animada! (ou desapontada…) apareceu primeiro em B9.
A campanha de Natal da operadora Vodafone trabalha com uma ideia que pode ser clichê para as festas de fim de ano, mas é sempre válida: aproveitar a data para fazer as pazes com amigos e familiares. O vídeo de “Neste Natal abra o presente” parte do princípio de que todos conhecemos alguém que se …
O post Em Portugal, Vodafone incentiva aproveitarmos o Natal para fazer as pazes apareceu primeiro em B9.
A TimeTo lançou uma campanha para chamar a atenção sobre o assédio sexual que acontece durante a temporada de festas de fim de ano. Com o vídeo “Christmas”, a organização ressalta o quanto é importante reavaliar o silêncio ao se deparar com comportamentos incômodos, intimidadores e inapropriados durante as socializações nas festas da firma, da …
O post TimeTo alerta sobre assédio sexual na temporada de festas de fim de ano apareceu primeiro em B9.
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Volkswagen
The agency led by Karina Aiello and creatively led by Tony Waissmann, presents the new campaign for Volkswagen Amarok V6. The campaign consists of 4 executions where we can feel in the body itself, the sensation of an immediate reaction to a certain situation. Tony Waissmann, CCO of the agency commented, “It´s a campaign that I love because its one of those jobs that causes a great body identification with what we are seeing. It shows the immediate reaction that the Amarok V6 has. When we see the executions, we all know what they are talking about, because we go through those situations, because we know what it feels like, and because we know mainly how we react and how fast we are. With typical real-life situations, I think we can clearly tell the benefit of our product ” Karina Aiello, CEO of Geometry added, “It’s a brand we know a lot, it’s always a pleasure to work together and that’s why we have jobs we really want to show. We are proud of the work we have been generating together and we hope there are many more.”
Advertising Agency:Geometry, Buenos Aires, Argentina
Ceo:Karina Aiello
CCO:Tony Waissmann
Dgc:Claudio Giovanelli Zaia
DC:María Luján Donaire, Hernán Damilano
Editor:Paula Carboni
Art Direction:Santiago Castro
General Account Director:Georgina Roccatagliata
Producer:Rolando Lambert
Photo Studio:Wallace
Photographer:Eduardo Wallace
Responsible for Client:Nicolás Matavos, Máximo Miguens, Gonzalo Fernández Funes
Will Snapchatters be able to bear the newest series of augmented reality lenses from the messaging application and HBO? The premium network and Snapchat teamed up on a series of AR lenses that bring Iorek Byrnison, the armored bear from series His Dark Materials, and other animals from the show–referred to as daemons–to life. His…
Another longtime WarnerMedia exec is heading for the exit. Christina Miller, president of Cartoon Network, Adult Swim, Boomerang and TCM, said she’ll be leaving the company at the end of the year, after a 15-year run at the company (which is formerly known as Turner). Michael Ouweleen, evp and CMO for Cartoon Network, Adult Swim…
Black Friday started as one standalone day. Then came Cyber Monday, Giving Tuesday, and Small Business Saturday. Stores started opening on Thanksgiving. And suddenly, Black Friday deals were dropping online nearly a full week before the day itself. But even as Black Friday madness has grown, some brands have managed to remove themselves from the…
Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data analytics provider Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see…
(TrendHunter.com) The category of cannabis wellness has expanded and almost no stone is left unturned in its wake. From skincare that boosts the calming properties of CBD to pet treats that have hemp and other…
No one should have to put up with sexual harassment. Everyone working in our industry – regardless of age, gender, sexuality, background, or job – should be free to work within a safe environment without fear of abuse. Sexual harassment simply should not happen. We must never accept this behaviour. We must not allow this behaviour to continue unchecked. We must never create an environment that fosters this behaviour. We must never allow those affected to go without help. To truly end sexual harassment for good, we must start in our own backyard. The timeTo act is now.
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