Nov
19
Carulla: Sticker Market
Posted in: Uncategorized
Carulla is the first Supermarket in the world to exploit WhatsApp as a new tool to sell their products. The one and only E- commerce platform where you can make your groceries Via Stickers!
Nov
19
South Dakota Baffles Rest of America With New Drug Slogan, ‘Meth. We’re On It’
Posted in: UncategorizedIf someone tells you they’re “on” meth, you’d be justified in being concerned. And this week, quite a few people are concerned for South Dakota. The state’s new anti-drug campaign, announced by Gov. Kristi L. Noem on Monday, uses some eyebrow-raising double meaning with its slogan, “Meth. We’re on it.” Created by Minneapolis agency Broadhead…
Nov
19
Kong: That's a lot to chew on
Posted in: Uncategorized
Kong is a durable chew toy made for dogs.
Nov
19
Justice Dept. to Abolish Movie Distribution Rules Dating to 1949
Posted in: UncategorizedThe agency says the rules are effectively obsolete because of technological advancements like streaming.
Nov
19
How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition
Posted in: UncategorizedOn Friday, Nov. 28, 1924, The New York Times carried an item on page 15 about Santa Claus making an early seasonal appearance: “With a retinue of clowns, freaks, animals and floats, the bewhiskered man in red … arrived at 9 o’clock yesterday morning.” The story, measuring just a few column inches, was a throwaway….
Nov
19
YouTube Tech Titan Marques Brownlee’s Empire Is Growing
Posted in: UncategorizedTen years ago, Marques Brownlee was a 14-year-old high school junior in suburban New Jersey, who used his allowance to buy a new laptop for school. The laptop fell short of his expectations, so he taped a review of the unit and uploaded the video to YouTube. Now at age 25, more than 9 million…
Nov
19
Spurred by Bias, Companies Are Trying to Break Open the Black Box of AI Algorithms
Posted in: UncategorizedActivists at the American Civil Liberties Union recently used Amazon’s facial recognition software to compare photos of 200 Boston-area professional athletes to a mug shot database. The program determined that 27 of the players–roughly one in six–were among the 25,000 criminals in its system. It was, of course, wrong. Amazon has claimed such tests don’t…
Nov
19
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Posted in: UncategorizedBehind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers–particularly those on smaller campaigns with smaller budgets–ad tech is the answer. Recent months have seen a boom in influencer platforms, an emerging tech that promises to do everything from weed out the perfect microinfluencer for your campaign to…
Nov
19
Inside the Streaming Services’ Scheduling Struggles
Posted in: UncategorizedWhen Disney debuted its streaming service Disney+ on Nov. 12, its original programming rollout looked less like a streaming service and more like a linear TV network. Original series like Star Wars space western The Mandalorian and docuseries The World According to Jeff Goldblum won’t have their entire seasons dumped onto the platform all at…
Nov
19
Chrissy Teigen and Top Marketers Shined at Brandweek
Posted in: UncategorizedPALM SPRINGS, Calif.–Brandweek brought over 700 brand marketers to the desert oasis over Nov. 3-6 to discuss strategy, trends and the future of the advertising ecosystem. Brandweek is grateful for our partners Disney Advertising Sales, Hulu, IBM Watson Advertising, KPMG, NPR, QualtricsXM, trueX, WarnerMedia. Guests of Brandweek’s inaugural white party. Sean T. Smith for Adweek…
Nov
18
Ford Uses Idris Elba and a Social Media Puzzle to Reveal Its New Electric Mustang SUV
Posted in: UncategorizedAt an old theater in downtown Detroit with intricately painted domed walls and ceilings three weeks ago, Ford hosted a VIP-only event where it gave social media influencers and attendees a sneak peek at the newest addition to the Ford family: an all-electric SUV called the Mustang Mach-E. The space was darkly lit, shrouded in…
Nov
18
Twitter Users Can Now Report Abusive Behavior in Lists
Posted in: UncategorizedTwitter users now have a way to report abusive behavior in lists. The social network revealed the update in a Twitter Safety tweet, saying it went live on iOS Monday, with Android and the web to follow soon. We’ve updated our policies regarding Lists, including how to report them. The change is coming to iOS…
Nov
18
Random House Names a New Publisher and Hires a Top Editor From Knopf
Posted in: UncategorizedAndy Ward succeeds Susan Kamil, who died in September, and will be replaced in his previous role by Robin Desser, who edited Chimamanda Ngozi Adichie and Cheryl Strayed at Knopf.
Nov
18
Spray Tanned and Stilettoed, NBCUniversal Pulls Off Its First Bravo Convention
Posted in: UncategorizedAt a special taping of Watch What Happens Live in L.A. last spring, the screaming hordes of fans convinced the network’s top leadership that there would be demand for a ticketed three-day conference of panel discussions featuring Bravo talent. Moreover, people might even spend more on intimate events featuring their favorite cast members. When three-day…
Nov
18
Report Says Programmatic Has a Ways to Go to Live Up to Its Potential
Posted in: UncategorizedProgrammatic media buying is here to stay, but it will take time, and further investments, before it reaches its full potential, according to a new study by the 4A’s and The 614 Group. According to “The Future of Programmatic and Automation,” one primary factor hindering programmatic is a current lack of automation. The study found…
Nov
18
Here’s How Walmart’s Self-Service Ad Platform Stacks Up Against Amazon’s
Posted in: UncategorizedWalmart is developing a self-service ad platform and API in a move straight out of Amazon’s playbook. The retailer confirmed the news, but declined to share additional details. However, agencies familiar with the beta program said they expect the platform to roll out in 2020. As a result, Walmart will no longer work with digital…
Nov
18
‘Jeopardy!’ Tournament Will Feature 3 Record-Breaking Champs
Posted in: UncategorizedThe three game-show giants will compete for the title “greatest of all time.”
Nov
18
Golden State Warriors Open Hooptopia Pop-Up to Promote Chase Center
Posted in: UncategorizedThe success of themed “museums” aimed at the Instagram crowd has led brands in multiple industries to execute their own versions, and professional basketball is the latest to hop on the trend. The Golden State Warriors partnered with one of the biggest names in social media-friendly pop-ups to launch their own experience designed to take…
Nov
18
WeWork to Lay Off ‘Thousands’ Amid Ongoing Woes, According to Report
Posted in: UncategorizedWeWork, the ambitious office-sharing startup valued at more than $47 billion earlier this year, is planning to lay off “thousands” of employees as its financial woes mount. According to the New York Times, at least 4,000 employees could lose their jobs, with cuts expected to come from both WeWork’s core subletting business and its ancillary…
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