Nov
19
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Posted in: UncategorizedBehind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers–particularly those on smaller campaigns with smaller budgets–ad tech is the answer. Recent months have seen a boom in influencer platforms, an emerging tech that promises to do everything from weed out the perfect microinfluencer for your campaign to…
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