The California Consumer Privacy Act (CCPA) will come into force in January 2020 and as the media industry scrambles for solutions to bring more transparency to data brokerage, research shows marked consumer resistance to ad tech. The wording of CCPA obliges websites to inform visitors of how their data is shared with third parties, such…
Hoje, o Waze é o aplicativo de mapas mais utilizado para que os motoristas se mantenham atualizados sobre rotas, trânsito, acidente e demais assuntos relacionados ao tráfego. Isso faz com que o app inevitavelmente também concentre um infindável registro, criado a partir da experiência do próprio usuário. Esse registro, claro, é utilizado para aprimorar o …
O post Waze vai disponibilizar dados de forma anônima na rede para melhorar tráfego das cidades apareceu primeiro em B9.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Foreign-Born Agency Creatives on the Many Difficulties of…
We’re launching a new video series here at Adweek as part of our Inside the Brand community. Hosted by Adweek chief community officer Nadine Dietz, Adweek executive editor Stephanie Paterik and other Adweek reporters and editors, Top of Mind is a brisk but insightful look at what’s on the minds of some of the world’s…
Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under one roof. That’s easier said than done. On…
Weeks into the National Football League’s 100th season, NFL CMO Tim Ellis is already looking to February’s Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field, how the league is incorporating players into its…
As Fox News Channel prepares for next year’s presidential election, the network is changing its election brand for the first time in its 23-year history. “America’s Election Headquarters”–which has been a mainstay on the network since it launched in 1996–is giving way to “Democracy 2020.” And the network is also taking a novel approach to…
Google has now given us an option to set search and location data to automatically disappear after a certain time. We should all use it.
What’s top of mind for the top brand marketers? How are they transforming what it means to be a CMO? What are the challenges, and what’s the best advice they’ve gotten from their mentors? Adweek sits down with these global marketing leaders to ask, “What’s ‘Top of Mind?'”
(TrendHunter.com) These October 2019 social media trends range from sporty hashtag campaigns to AR grooming lenses.
While Ralph Lauren’s Hashtag Challenge Campaign leveraged Gen Z-friendly social media…
Ponec is the unique space for creativity, inspiration, encounters, dialogue and new impulses. They offer a space to artists working with the body as a way of expressing their feelings, emotions and story. Besides experimental dance, they are open to other forms of contemporary live art. Ponec is the place of freedom for spectators and also for performers on the other side. They belong to the Žižkov (specific part of Prague city) community and their program, accessible to all regardless of age and nationality, contributes to the revival of culture in this area. It’s centre for all open minded people – one space, many opinions.
Cup Noodles®, instant noodle brand by Nissin, is celebrating 27 years of Brazil and the party’s stage will be Rock in Rio! To talk about the strong relationship of the product with the world of music, Dentsu Brazil created an unexpected campaign full of humor and allusions to number 27. However, Nissin cannot ignore the warnings that using 27 in the context of Rock is not a good idea. The number in question is said to be to the world of music just as 13 is to popular belief: GIVE IT BAD LUCK! Say Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, some of the “participants” of the famous Club of 27, icons of world music who turned 27 at the age of 27, that become stars on the stages of eternity. To remove any curse and not to link the name of the festival to these facts, the brand decided to play with the reference and redesign the entire campaign. In the narrative, the campaign airs, and after comments on social networks about the history of number 27, Nissin decides to remake the entire content. Thus, the pieces that would already be finished undergo adaptations “hastily” and receive stripes and “patches” with the said number changed to 26 + 1.
(TrendHunter.com) These October 2019 market trends range from two-person music streaming to fashion brand CBD products. While examples like Spotify’s Premium Duo feature give users dual membership access across…
Long before Google, he helped create The New York Times Information Bank, an electronic repository of content from The Times and other publications.
Alexander Rea and Christian Colasuonno, the co-founders of creative consultancy Aux, want you to plug their company in as an extension of your current offering. Whether it’s working with small agencies to broaden their offerings, clients’ internal teams or production companies working more directly with clients, Aux, which refers to an auxiliary input, touts its…
In the continuum of sports, few events are as symbolic of determination and commitment as the triathlon. Swimming several miles, cycling many more, then topping it off with a run requires a level of training and focus few can imagine, much less achieve. So it might be tempting to believe that being one of the…
From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that’s possible with its search feature. But, as consumers and the travel industry become more environmentally friendly, there is one potentially significant search option missing. And the city of Helsinki thinks it has a…
Com a aproximação do lançamento do Disney+, o serviço de streaming da Disney, a batalha dos serviços de streaming está se acirrando. No Brasil, porém, a assinatura só ficará disponível no fim de 2020. Mas enquanto a plataforma não chega, o espectador mais fanático pelas obras do estúdio terá um alento: o Amazon Prime Video …
O post Amazon fecha acordo com a Disney no Brasil e vai oferecer filmes e séries do estúdio no Prime Video apareceu primeiro em B9.
Um recurso bastante interessante do Telegram é a possibilidade de mandar mensagens que se autodestroem após um tempo pré-determinado. Essa novidade, como tantas outras, parece estar prestes a chegar, com algum atraso, ao principal aplicativo de troca de mensagens do mundo, o WhatsApp. A novidade apareceu como uma versão beta para o aplicativo de Android …
O post Nos passos do Telegram, WhatsApp testa criar mensagens com data de expiração apareceu primeiro em B9.
Os smartphones da linha Google Pixel ganharão em breve uma atualização bastante útil para o dia-a-dia. Os aparelhos do Google poderão detectar acidentes de trânsito e, a partir daí, chamar a emergência para resgatar os feridos. A empresa informou que está desenvolvendo um aplicativo chamado Personal Safety (segurança pessoal), que executará essas funções em um …
O post Google cria ferramenta que permite ao celular detectar acidentes (e pedir socorro) apareceu primeiro em B9.
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