Between baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget–or in industry parlance, low-cost–airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here. At our annual Brandweek event, coming up Nov. 3-6 in Palm Springs, Calif., JetBlue’s vice president of…
Social polling company The Tylt continues to build out its platform to create a place where its target audience–millennial and Gen Z consumers–can express their opinions on polarizing topics from the best fall drink to whether Donald Trump should be impeached. As part of that effort, it’s adding editorial and advertising content ranging from articles…
Segundo a 6ª edição da pesquisa Video Viewers, encomendada pelo Google e realizada pela Provokers, o consumo de vídeo na web cresceu 165% no Brasil nos últimos 5 anos, enquanto o de programação da TV cresceu apenas 24% no mesmo período. O estudo, que revela os hábitos de consumo de vídeos no Brasil, foi mostrado …
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The former U.S. senator is trying a comeback 21 months after he left government over allegations of unwanted sexual advances.
Like most legacy retailers, Gap Inc. is trying to iron out what kind of company it wants to be. The 50-year-old brand is undergoing a series of changes as it figures out its next few decades. The company is spinning off Old Navy into its own publicly traded company and then retaining the rest of…
Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of over 100 Cannes Lions prizes and has led the creation of much-lauded campaigns like Whopper Detour for the fast food giant. But for Machado, the core of good marketing isn’t flashy campaigns that win big prizes; it’s a strong brand…
If you are on Instagram, you may be familiar with the little blue checkmark that appears next to the names of some of your favorite celebrities, influencers and businesses. For some Instagram users, the blue checkmark is something to strive for. While verification seems great for many businesses and brands, that blue checkmark is not…
Over the past four decades, NBC has gifted its viewers with some of TV’s most iconic shows, such as Cheers, The Office, Parks and Recreation, Saturday Night Live and, more recently, The Good Place. Although these shows continue to receive adoration from fans, younger consumers might have only watched these shows on streaming services, such…
O YouTube anunciou os 6 primeiros YouTube Originals brasileiros, ou seja, canais brasileiros que produzirão conteúdos especiais para a plataforma. São eles: Whindersson Nunes, Porta dos Fundos, Desimpedidos, Nathalia Arcuri, Manual do Mundo e a produtora Los Bragas. O primeiro a estrear será “Whindersson – Próxima Parada”, já no próximo dia 3 de outubro. Na …
O post YouTube anuncia os primeiros canais brasileiros que produzirão conteúdos especiais para a plataforma apareceu primeiro em B9.
The Equal Employment Opportunity Commission (EEOC) issued a decision Wednesday stating that it found reasonable cause to believe seven U.S. companies violated federal law by using Facebook’s ad targeting capabilities to exclude women and older users from seeing job ads on the social network. In September 2018, the American Civil Liberties Union (ACLU) teamed up…
We at Adweek recently announced our new Podcast of the Year Awards, celebrating audio excellence across 20 categories. Since we’ve assembled an incredible lineup of judges, all with direct podcasting experience, we wanted to take this time while submissions are open (aka before we flood them with shows to judge) to hit them up for…
A Amazon está preparando uma atualização para seus assistentes domésticos que permitirá à Alexa, pelo uso integrado equipamento de vídeo do smart speaker, o Amazon Echo, detectar objetos que estejam nas mãos dos proprietários do gadget. A novidade funciona de forma simples. Os clientes que possuem os dois aparelhos podem segurar algum objeto de frente …
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Apesar de estar em uma importante batalha contra a propagação de fake news e impedindo o crescimento de redes que disseminam discurso de ódio, o Facebook anunciou uma novidade bastante preocupante. A empresa afirmou que, em preparação para o próximo ciclo eleitoral, não deletará mais nenhuma postagem feita por políticos, mesmo se essa postagem infringir …
O post Facebook vai deixar de deletar posts de políticos (mesmo se regras da plataforma forem quebradas) apareceu primeiro em B9.
When it comes to the current political landscape, today’s youth are not passive. In 2018, 1.2 million school-aged kids led the charge for gun control in the form of March For Our Lives, one of the biggest youth protests since the Vietnam war. Little Miss Flint has become the ambassador behind bringing awareness to the…
Dona da Barbie, a Mattel anunciou hoje o lançamento de uma nova linha de bonecas que deve sacudir as estruturas do mercado. Intitulada “Creatable World”, a nova franquia de brinquedos da marca consiste basicamente de uma variedade de bonecas agênero – ou seja, uma identidade marcada pela ausência ou neutralidade de gênero -, não apresentando …
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Os deepfakes se tornaram uma das grandes preocupações da internet na era das fake news. Com o uso de softwares capazes de inserir qualquer rosto em um vídeo ou fotografia, a propagação de imagens falsas se tornou mais acessível e, se utilizada com más intenções, pode se tornar até mesmo uma ferramenta política ou de …
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(TrendHunter.com) The Elago Sand iPhone 11 Pro Case is a smartphone protector that will help to offer a soothing, interactive experience for users looking for a stylish yet relaxing way to accent their device….
D&D. MCU. Hall H. Naruto. PogChamp. If you know these terms, chances are you’re a nerd. While nerds used to be thought of as basement-dwelling, Steve Urkel glasses-wearing, awkward stereotype, nerdiness is now a badge of honor. Nerd culture has infiltrated mainstream culture, creating countless avenues for brands to leverage. If you’re not convinced, look…
To find its next batch of new talent, McDonald’s is turning to Amazon’s Alexa and Google Assistant. One of the world’s most recognizable brands has a new global recruitment campaign, “Made at McDonald’s,” and with it the first voice recruitment skill called McDonald’s Apply Thru to help people apply to jobs at the QSR chain….
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