19 Daring Campaigns That Deployed Bold Innovation to Reach Consumers Craving Invention

How I Went From Buddy to Boss and Reevaluated Leadership Techniques

I remember the day clearly. Lee Clow asked me into his office, and we sat down on his two big leather chairs facing each other. “We’re going to make you the ecd of the office,” he said. “I’m tired of dealing with everybody’s crap.” Lee was the spiritual leader and creative force of the agency….

Jack Whitaker, Emmy-Winning Sportscaster, Dies at 95

He covered all areas of sport, from baseball and football to golf and the Olympics, but he was perhaps best known for his graceful essays.

‘Good Boys’ Ends Hollywood’s Comedy Drought

The R-rated movie about foul-mouthed 12-year-olds was No. 1 with about $21 million, the year’s largest opening total for an original comedy.

Cox Media Group: Regional Vice President Dallas

competitive:

Cox Media Group:
The Regional Vice President oversees all sales for the CoxReps Region (1 of 9 Regional Offices) and is responsible for the following: Forecasting, bud
Dallas, Texas

Em “Era Uma Vez em… Hollywood”, o tempo está acabando

Como quase tudo em seu cinema, Quentin Tarantino nunca escondeu em seus filmes a paixão que tem por filmar carros em movimento, mas em “Era Uma Vez em… Hollywood” este procedimento é repetido vezes demais para ser tratado apenas como outro de seus fetiches de direção. Não são poucas as vezes no longa, afinal, que …

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Closing of Pacific Standard and Topic Shows Perils of Depending on a Rich Patron

With the loss of the two award-winning publications, digital media got a little less brainy in the summer of ’19.

Top 75 Autos Trends in August – From DNA-Determined Car Colors to Commemorative Motorcycle Designs (TOPLIST)

(TrendHunter.com) The August 2019 auto round-up boasts a selection of car accessories, an interesting branded rental by Airbnb, as well as a number of examples of how manufacturers are navigating the electric car and…

Top 30 Toy Innovations in August – From Android Fashion Dolls to AI-Powered Murder Mystery Games (TOPLIST)

(TrendHunter.com) From figurines to commemorate the anniversary of the moon landing to plush animals that kick off the release of the live-action Lion King movie, the top August 2019 toys share plenty of collectibles…

Top 30 Wedding Innovations in August – From Rentable Wedding Cakes to Pizza-Themed Bridal Packages (TOPLIST)

(TrendHunter.com) The top August 2019 wedding ideas show a number of different ways the entire industry is being reshaped by innovations for greater customization, cost-effectiveness and convenience. As well as being…

Cámara de Comercio de Bogotá Bogotá Music Market – BOmm 2019: Where music and business align

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Cámara de Comercio de Bogotá

The Bogotá Music Market (BOmm) is a program designed by the Bogotá Chamber of Commerce (BCC), for musicians, composers, producers, agencies, entrepreneurs, brands, labels and publishers to discover new talents, create business opportunities and learn about the latest trends in the industry. A place where music creativity and business is united in one place. THE IDEA: For the edition of BOmm 2019 we wanted our communication territory and creative concept to be: the place where music and business aligns, and to show it this we wanted to create a graphic campaign that would excite all participants and generate a unique visual impact. Mixing 3D modeling and illustration techniques, we aligned in the center of our posters various elements that will symbolize the technical aspects of business with everything amazing that music can produce, representing how in a single event we managed to bring together the entire music industry and from there generate business development for the city.

Advertising Agency:Silva Publicidad, Bogotá, Colombia
Creative Director:Carlos Piñeros Serrano
Art Director:Carlos Arturo Sánchez
Graphic Designer:Rubén de Ávila
Copywriter:Walter Zuñiga
3d Modeling:Carlos Arturo Sánchez

Stabilo: Light

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Stabilo

Advertising Agency:Suárez&Clavera, Montevideo, Uruguay
Graphic Designer:Damian Minacapilli
Creative Director:Valentina Amilivia
Copywriter:Carlos Pelossi

Marmite: Lords Ashes Response

Direct Marketing
Marmite

Advertising Agency:adam&Eve/DDB, London, United Kingdom
Joint CEO:Mat Goff
Business Director:Tom White
Account Director:Oliver Lester
Account Executive:Emily Bristowe
Chief Strategy Officer:Martin Beverly
Planning Director:Will Grundy
Chief Creative Officer:Richard Brim
Group Executive Creative Director:Ben Tollett
Creative Directors:Simon Vicars and Andre Sallowicz
Head Of Design:Paul Knowles
Senior Account Director:Nikki Guest
Senior Account Manager:Jess O’Donohoe

Ichnya: Condensed Milk of Outstanding Women

Direct Marketing, Design
Ichnya

In history textbooks, there are not many women’s names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman’s place is in the kitchen. Decision To draw attention to the problem, we chose well-known “male” surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users.

Advertising Agency:TABASCO creative agency, Kiev, Ukraine
PRmanager:Sofia Kasianenko
Account Manager:Natalia Zayko
Account Director:Elena Lapshova
Head Of Digital:Yevgenia Ruban
Copywriter:Anna Pronicheva
Art Director:Svetlana Gorovenko
Creative Director:Alexander Smirnov

Prefeitura de Sao Paulo: Don't Be Cold

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Prefeitura de Sao Paulo

Campaign for the City of São Paulo to inform and raise awareness among the people of São Paulo about how low winter temperatures affect people living on the streets.

Advertising Agency:Lua Propagada, São Paulo, Brazil

Social-Bee: Spot the Refugee

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Social-Bee

By using famous refugees as testimonials, the campaign shows that prejudices are wrong.

Advertising Agency:Jung von Matt, Stuttgart, Germany
Creative Director:Rico Noël, Matthias Hess
Art Director:Rico Noël
Copy:Matthias Hess
Copywriter & Concept:Andrea Weisser
Senior Art Director:Simon Schafstall, Julien Bucaille
Head Of Dtp:Anny Wiederoither
Cgi Artist:Gabriel Wiesler
Art Buyer:Kyra Braatz
Junior Art Buyer:Jennifer Fahrenkrog
Senior Social Media Manager:Jasmin Schlaich

Demure Quick-Draw Wallets – The 'Mjölnir' Wallet Secures All Kinds of Payment Options (GALLERY)

(TrendHunter.com) The ‘Mjölnir’ wallet is high-end accessory that has been exceptionally designed in order to provide space for all kinds of payment options and ensure things are kept as organized as…

Treat-Dispensing Pet Cameras – The Skymee Dog Camera is Compatible for Use with Amazon Alexa (GALLERY)

(TrendHunter.com) Spending extended periods of time at work is common for urban consumers but can leave pets on their own at home for longer, which is being addressed with new solutions like the Skymee Dog Camera….

For Good Things To Happen, Brands First Need To Be Famous

Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]

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Shipping Container Micro Homes – Marilia Pellegrini Produces a Concept for a Luxury-Focused Home (GALLERY)

(TrendHunter.com) This pristine shipping container micro home is located in São Paulo, Brazil. The endeavor is overseen by Brazilian architect Marilia Pellegrini who made it her mission |to demonstrate that recycled…