For decades, entertainment has provided an escape. Appointment viewing and sitting in a theater were oases away from the troubles of the world and daily life. There were clear lines between real life and fiction. In recent years, however, the lines have been blurred substantially, mainly due to the digital era and the prevalence and…
Snoop Dogg isn’t a stranger to working with brands and releasing odd but lovable ads–or even to working on projects with unlikely partners such as Martha Stewart. But when Klarna, a fintech company that offers consumers a buy-now-pay-later option with more than 1,000 U.S. retailers, rebranded in 2017, Snoop wanted to join (and eventually became…
Do period stains on your bed sheet scare you too? Comment below if you have ever felt this! #SayNoToFOMO
Instagram detailed two new features aimed at reducing bullying on its platform and giving its users a new way to avoid unwanted interactions. Head of Instagram Adam Mosseri said in a blog post, “Online bullying is a complex issue. For years now, we have used artificial intelligence to detect bullying and other types of harmful…
In the 1980s, Miller Lite (by way of agency McCann-Erickson) prodded Americans into debating whether its beer was good because it “tastes great” or because it’s “less filling.” Now Duracell has created its own self-promotional split, asking whether you want a battery with “extra life” or “extra power.” Spoiler alert: The brand’s new Optimum battery…
Conversas francas com os profissionais mais influentes do mercado, suas grandes ideias e o que pensam sobre o futuro da mídia, da tecnologia e da comunicação
O post Código Aberto – Florian Hagenbuch, Co-Fundador e CEO, Loft apareceu primeiro em B9.
Social networking platforms will once again play a big part in Major League Baseball’s All-Star Game and related activities, which will take place in Cleveland this season. On Gatorade All-Star Workout Day Monday, the league enlisted artist Dave Cicirelli to create what it calls a one-of-its-kind Infinity Cube. This space, installed underneath Progressive Field, home…
A year after joining FCB M?xico as partner and chief creative officer, Javier Campopiano is taking his talents to Grey Europe. Based in London and Madrid, he’ll serve as chief creative officer of Grey Europe and global clients, a new title at the agency. In this role, he will be tasked with overseeing creative development…
A Amazon entrou com o pedido formal de autorização para que os Estados Unidos liberem o lançamento de seus satélites em órbita terrestre. O documento enviado à Federal Communication Commission prevê o lançamento de 3.236 satélites ao redor do mundo, como já revelado em abril. Os satélites são parte do projeto Kuiper Systems LLC, que …
O post Amazon pede autorização para lançar satélites ao redor do mundo apareceu primeiro em B9.
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Academia do Rock
Rock’n Roll was always present. Even if you were not listening.
A tribute to the music genre that was never silenced.
For those who see rock’n roll everywhere.
Advertising Agency:Flavor, Curitiba, Brazil
Creative Director:Emerson Vieira, Rafael Baranhuk
Art Directors:Emerson Vieira, Rafael Baranhuk
Copywriters:Eduardo Lopes, Marcel Heilborn
Account Manager:Mauricio Daniachi
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Alma Vetlényi
On the International Day for the Elimination of Racial Discrimination the Hungarian fashion brand Alma Vetlenyi launches its „Equal Colours” campaign to call attention to eliminate all forms of racial discrimination.
Leave color differences only for clothes
Advertising Agency:White Rabbit Budapest, Budapest, Hungary
Chief Creative Officers:István Bracsok, Levente Kovács
Creative Director:Luis Paulo Gatti, Andre Luis Felix
Art Director:Rodrigo Nakaza, Luis Paulo Gatti, Marcos Mendes Tanaka, István Bracsok
Copywriter:Veronica Lopes, Junior Carvalho, Mateus Souza, Luis Paulo Gatti, Andre Nunes Bueno, Levente Kovács
Production Company:Fuze Image Maker
Retouch:Moreira Studio
Client Service Director:Levente Balint
Account Director:Beata Stumpf
Account Manager:Lilla Katona
Digital Account Executive:Borbala Tumo
A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time… We installed a door that counts the people who open it. And if you want to win – you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue…
Microsoft is hoping the fanfare of “Stranger Things” and the nostalgia of 1985 will remind computer nerds of something else from that year: Windows 1.0. To promote the third season of Netflix’s hit show, Microsoft has released a PC-based app called Windows 1.11 that includes a “Stranger Things” video game designed to fit the era…
Há pelo menos um ano o Facebook tem agido de forma veemente para combater as fake news. Se observarmos que, para a população estadunidense, as fake news já são algo mais temeroso que a crise dos imigrantes e até mesmo as mudanças climáticas, é bastante compreensível a escolha da empresa. O posicionamento do Facebook rendeu …
O post Facebook já possui programa que identifica fake news sobre a empresa apareceu primeiro em B9.
A novidade dos celulares dobráveis surgiu e esfriou com a mesma intensidade. Apesar de uma enorme empolgação de empresas como a Samsung e da Huawei, os consumidores sempre olharam com estranheza para modelos do tipo. Modelo da Samsung, o Galaxy Fold que capitalizou toda a moda inclusive teve seu lançamento adiado após alguns dos exemplares …
O post Os celulares dobráveis ainda persistem: Sony deve lançar seu modelo em breve apareceu primeiro em B9.
Entre as diversas novidades apresentadas por “Toy Story 4”, Garfinho talvez seja o maior sucesso que a Pixar teve até o momento com a nova continuação da franquia dos brinquedos que ganham vida. Além de ser o grande gatilho da trama deste quarto capítulo, o simpático e atormentado personagem inventado pela pequena Bonnie em seu …
O post Lixo? Brinquedo do Garfinho de “Toy Story 4” sofre recall por ser perigoso para crianças apareceu primeiro em B9.
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