Jul
09
How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are
Posted in: UncategorizedSnoop Dogg isn’t a stranger to working with brands and releasing odd but lovable ads–or even to working on projects with unlikely partners such as Martha Stewart. But when Klarna, a fintech company that offers consumers a buy-now-pay-later option with more than 1,000 U.S. retailers, rebranded in 2017, Snoop wanted to join (and eventually became…
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