Major League Baseball’s Opening Day ad featured over a dozen of the game’s brightest young standouts humble-bragging their way through a faux news conference. To steal the show from stars like Los Angeles Angels centerfielder Mike Trout and New York Yankees outfielders Aaron Judge and Giancarlo Stanton takes a special personality–and that’s exactly what Cleveland…
There will be plenty of stars on the diamond at Progressive Field in Cleveland for the MLB All-Star game this evening, but there will also be stars standing in the bleachers. A new celebrity-driven PSA from Stand Up to Cancer will debut during the game. The 60-second video features Matt Damon, Uzo Aduba, Zachary Levi…
The in-game sale-side platform (SSP) Anzu is partnering with the cybersecurity pros at Cheq to offer the first ever ad verification service tailored specifically for three-dimensional in-game environments. The service, which is available for console games across a variety of platforms, including Xbox and PlayStation, will be piloted by Turner via its ELeague Esports offering….
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
When you have “User Trust, Privacy and Transparency” in your title, you have to have more than a passing knowledge of not only the broad advertising and media ecosystems but also a nuanced understanding of regulations. Oh, and when you have this title at Google, and you’re responsible for setting product vision and strategy across…
Twitter continued to tweak its rules, updating the section on hateful conduct to cover content that dehumanizes people on the basis of religion. The social network shared examples of tweets that violate the new policy (pictured above) and said in a blog post that starting Tuesday, it will require content of this sort to be…
If you’re a dog owner, chances are you’ve tried to take a selfie with your pup and encountered varying amounts of success. Getting your pet to look directly at the camera is no easy feat, but Pedigree has come up with a delightfully simple solution to our dog selfie woes. The brand’s SelfieStix product, which…
Do you really still believe in old school of Advertising? Its 2019 already so if you are not thinking digitally then you’re missing out a lot of opportunities.
Within the same spot and no matter where we physically are located, we will all be together, Digitally.
Old people are connected to old advertising tools like outdoors, silhouettes etc.. For us, these are nothing but an outdated medium.
Saudi Arabians have names to this kind of people; primitives, Roman soldiers or even dinosaurs!
Drink Simple just uses trees to make their product. What would the trees say if they could tell you about their product.
An effort to forbid “dehumanizing” tweets was scaled back after criticism and debate, and for now focuses only on those directed at religious groups.
With concerns over data quality on the rise among marketers, the IAB Tech Lab rolled out dual data transparency initiatives last month in an effort to introduce a “nutrition label for data.” The offering includes a data transparency standard and an affiliated compliance program that together outline the “minimum disclosure and transparency standards” for companies…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Histórias que vão te fazer ouvir o mundo de outro jeito
O post 37 Graus – Turma da Enchente 2 apareceu primeiro em B9.
(TrendHunter.com) Urban scooters are expanding in popularity, and scooter companies are seeing widespread adoption across urban markets. This is due in part to the convenience scooters can provide to people in dense…
Print ad: Shows what one sees when they connect their Ring Video Doorbell to their smartphone to see the unwanted visitor that is at their door.
Experiential: When a person goes past a motion sensor, a chime noise is set off. On a digital ad poster within the bus stop, a salesman appears. The salesman greets the pedestrian, and gives them their spiel about why they need to purchase their amazing product. Using two-way video technology, the salesman, who is actually hidden away in a building down the street, can see and hear the pedestrian, being able to react to their answers in real time. They have a small interaction, and most likely the conversation is painfully awkward. The salesman keeps trying to get the pedestrian to “open up the door”, and the pedestrian doesn’t want to. Copy appears on the screen, and when the bus comes, the person gets on, and the screen disappears, waiting for the next pedestrian.
I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan. To prepare, I scoured endless Google Images searches of her to see where she had been photographed, how and by whom. There was a common theme: soccer…
When you save another user’s post on Instagram, it will go into a private Saved area on your profile that others can’t see. Did you know that you can save posts to specific collections to keep your saved content organized? Our guide will show you how to save a post to a new collection. Note:…
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