Say goodbye to DirecTV Now. AT&T’s live TV subscription streaming service has a new name: AT&T TV Now. The rebranding, which AT&T announced to customers on Tuesday, marks the continued sunsetting of the DirecTV brand since AT&T acquired the cable company in 2015 and comes amidst a larger investment from the media giant into streaming…
As Adweek celebrates its 40th anniversary this year, we’ve been reflecting on how dramatically the media landscape has transformed–especially in the past few years. Even our iconic Hot List, which will be published in print and online on Oct. 21, is changing. Like in past years, the Hot List will continue to honor the best…
Uma reportagem lançada hoje (30) pela revista Piauí divulgou ao público um detalhe do documentário “Democracia em Vertigem” que passou batido na época do lançamento do filme no catálogo da Netflix: uma das fotografias usadas pela diretora Petra Costa para recontar o processo histórico e político do país foi manipulada digitalmente para apagar a presença …
O post Petra Costa removeu armas de foto histórica em “Democracia em Vertigem” e avisou ninguém apareceu primeiro em B9.
Print
Oreo
Advertising Agency:Brukner / Yaar / Levi, Tel Aviv, Israel
Clint Director:Michal Naim
Account Superviser:May Kind
Art Dirctor:Tamar Dvir
Creative Dirctor:Dror Nachumi
Print
McDonald’s
To celebrate the 50th anniversary of the moon landing, LTT – Leo’s Thjnk Tank developed a smart print campaign: With high resolution macro-shots of well-known McDonald’s products, LTT re-enacted famous moon pictures and showed them from a new perspective. Print advertisement created by LTT – Leo’s Thjnk Tank, Germany for McDonald’s, within the category: Food.
Discover our delicious Cappuccino on the 50th anniversary of the moon landing. Discover our tasty Signature Classic Beef on the 50th anniversary of the moon landing. Discover our crispy Apple Pie on the 50th anniversary of the moon landing.
Advertising Agency:LTT – Leo’s Thjnk Tank, Munich, Germany
Creative Director:Katharina Höhmann, Florian Schneider
Senior Art Director:Alexander Hellmich
Senior Copywriter:Raimund Zuckerstätter
Photographer:Jonathan Knowles
Art Buying:Katja Sluyter
Client:Jörn Winkler
Film
Burger King
Advertising Agency:DAVID, São Paulo, Brazil
Managing Director:Sylvia Panico
Creative Vp:Rafael Donato
Creative Director:Edgard Gianesi
Copywriter:Bernardo Tavares
Art Director:Paulo Damasceno
Account:Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina Adati
Production DAVID:Fabiano Beraldo, Silvia Neri, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Planning:Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira
Social Media:Lucas Patrício
Production Company:Café Royal
Director:Joca_Georgia Guerra Peixe
Executive Producer:Moa Ramalho
Photography:Thiago Beck de Vicentis
Sound Production:Jamute (James Pinto)
Client Approval:Ariel Grunkraut, Thais Nicolau, Natalie Burztyn, Marilia Santos, Stephanie Pellin
Film
GAP
Advertising Agency:Johannes Leonardo, USA
July 29 is International Tiger Day. This video has been published on the same day on Facebook & Instagram. Tigers are dwindling in numbers in the wild. WWF has declared Tigers as ENDANGERED. The key reason for the fast declining numbers is the Encroachment of forest lands by humans. This digital video aims to highlight this plight and create awareness.
A nonprofit backed by some major names from the world of agencies and ad tech–including AppNexus, GroupM and OMD–is prepping a programmatic offering to bring buyers brand-safe content at an international scale. The coalition, called United for News, was formed through a partnership between Internews, a media-centric NGO, and the World Economic Forum. The pitch,…
Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue. The report, prepared by K2 Intelligence for the ANA, found that “non-transparent business practices” were “pervasive” in media buying agencies. It called out programmatic advertising for “black…
Chegou a época de mais uma incursão da tradicional campanha “Shot on iPhone” que a Apple lança sazonalmente para relembrar o público da qualidade extraordinária das câmeras de seus smartphones. E depois de no começo do ano a ação ter contemplado jogadores da NHL, agora é a vez da música e, para ser mais exato, …
O post Nova fase da campanha “Shot on iPhone” traz olhar íntimo sobre os artistas durante seus shows apareceu primeiro em B9.
Em uma pesquisada realizada pela empresa SEMrush sobre os filmes da Disney mais pesquisados pelos brasileiros, um feliz resultado apontou que as produções que exaltam a independência feminina estão em destaque. A pesquisa monitorou mecanismos de busca como Google e Bing, entre julho de 2017 e julho de 2019, as três protagonistas mais pesquisadas não …
O post Filmes mais buscados da Disney pelos brasileiros exaltam independência feminina apareceu primeiro em B9.
Amazon has added a styling service for women’s apparel to its year-old Prime Wardrobe program in yet another move signaling the ecommerce platform’s intent to conquer fashion. Personal Shopper by Prime Wardrobe costs U.S. Prime members an additional $4.99 monthly, which entitles them to one styling per month. This styling includes personalized recommendations for apparel…
Many women can relate to the feeling of relief that comes with taking off your bra at the end of a long day; it’s a small but significant act that marks the shift from day to night, a subtle nod to the fact that an evening of Netflix–and maybe a few glasses of wine–lie ahead….
Pegando gancho na criatividade sem fim do brasileiro em relação a memes, o Guaraná Antarctica lança a Memearia, uma “estartape” virtual de memes cuja competição vai dar R$ 20 mil para o grande campeão. Para participar do concurso, os internautas precisam acessar o site da Memearia e criar memes de acordo com os desafios propostos …
O post Concurso de criação de memes do Guaraná Antarctica dará R$ 20 mil ao vencedor apareceu primeiro em B9.
In this advertisement show smile character with Oreo Biscuit and on the bottom there is a text “Made Your Day”. This describe Oreo can make some people happy if they eat Oreo biscuit and Oreo can make their day.
Competitive:
Houghton Mifflin Harcourt:
Within the /agency is a comprehensive strategic planning team, with experience developing all facets of a strong marketing and advertising campaigns.
Portsmouth, New Hampshire (US)
If you’ve ever witnessed a tumultuous couple struggle against every shred of decent judgment to stay together, there is likely a very reasonable explanation for that: The alternative is a return to dating, a relentless, often fruitless hellscape for those looking for an actual relationship. It’s hard enough to make friends as an adult; finding…
Major League Soccer is teaming up with the F2 Freestylers–Jeremy Lynch and Billy Wingrove, soccer skills specialists, who have tallied over 10 million subscribers on YouTube–on the MLS All-Star Skills Challenge. The MLS All-Star Skills Challenge will take place in Orlando Tuesday night, with the 2019 MLS All-Star Game to follow Wednesday, also in Orlando….
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