Hasta La Creative!

SKYN® Celebrates Moon Landing’s 50^thAnniversary with Campaign Reminding Us to Explore Ourselves

Decades after we first set foot on the moon, the idea of self-exploration is still considered taboo and sex toys remain illegal in many places, a perception SKYN® hopes to change. To accompany the take-off, SKYN® is launching a campaign with a film that pays tribute to exploration, using historical footage from NASA, and asks: “We were never afraid of exploring planets located millions of miles from us… so why then are we so afraid to explore our own bodies?”

The film will be accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too”, with billboard trucks circling the headquarters of NASA in Washington, D.C. and SpaceX in L.A.

SKYN® recently ventured into new territory itself. Earlier this year the brand introduced its own ED pill that can be ordered online and which comes in special packaging, a designer case that always stands on its own. By normalizing ED and the notion of self-exploration, the popular brand hopes to carry out its mission to erase stigmas and make us more comfortable with ourselves.

The rockets are all very phallic, and so are some of the glorious space images, which is fun. Art direction is really quite nice here, but I find the connection between exploring space and exploring myself a little thin. 

Sid Lee:

Title: Explore Yourself

Advertising Agency:  Sid Lee Paris 

President: Johan Delpuech

Executive Creative Director:  Sylvain Thirache

Creative Directors: Céline et Clément Mornet Landa ?

Art Director: Ludovic Gontrand 

Copywriter: Max Harrington

Head of Production: Thomas Laget?

Producer: Francois Breteche

Video Editor: Yoann Plard 

Head of Strategy: Bruno Lee

Strategic Planner: Patrice Zamy

Managing Director: Mehdi Benali 

Account Director: Héloïse Marchal?

Account Manager: Trisha Mitra

Lifestyles – SKYN®?

President & General Manager: Jeyan Heper

Global Marketing Strategy Director: Marta Toth 

Global Brand Marketing Manager: Nicolas Woussen

Allison O’Keefe Wright has been named as company president at market research firm Open Mind Strategy. She formerly was executive vice president and managing director.

Robin Hafitz, founder and CEO, said, “Allison has been effectively leading the OMS team for several years and ensuring that our clients get the highest quality research-driven insights that can be provided. It’s time to make her leadership role official.” Hafitz, herself, will switch to the title of founder/chairman to make clear that O’Keefe Wright is “in the day-to-day driver’s seat for OMS research projects.”

Lianna Willoughby, formerly vice president, managing director, is also being promoted, to senior vice president, managing director. Willoughby works in partnership with O’Keefe Wright to assure that client expectations are met or exceeded.

Hafitz said of O’Keefe Wright, “She’s got a brilliant mind, is amazingly tuned into consumers, and is diligent in assuring that our clients are given a competitive advantage by working with us. She spearheaded the development of our Youth Insight Quarterly Brand and Trend Tracker, a tool that gives subscribers – and us Open Minds – fresh insights into Gen Z and Millennials and the new attitudes and behaviors they bring to today’s media and brand landscape on a constantly refreshed basis.”

Of Willoughby, Hafitz noted, “Lianna has been an indispensable member of the OMS team. She’s often behind the scenes, but is key to ensuring the consistently high standards to which we hold ourselves and which make our client repeat rate close to 100%.”

O’Keefe Wright joined OMS in 2013, and had previously been in VP Roles leading research and strategic planning at EMI Music and MTV. Prior to those engagements, she’d worked on the “vendor side” with Headlight Vision, and “agency side” at Publicis. Willoughby began her career at the MDC ad agency, kb+p, and was OMS’ first hire after Hafitz opened the company in 2010. 

About OMS, LLC
Founded in 2010 by serial entrepreneur, Robin Hafitz, Open Mind Strategy, LLC is a hybrid research company (handling both quantitative and qualitative inquiries) and consulting resource known by its clients for providing deep insights into mission-critical audiences. The company provides custom research studies and consulting help to companies like Food Network, Anheuser-Busch, Facebook, Netflix, Verizon, Varsity Brands, BBC American, Nat Geo, and many more. OMS also provides its syndicated Youth IQ tracker to clients seeking regularly updated insights into Gen Z and Millennial consumers. OMS is headquartered in New York City.