DuPont: Invent a Better N:ow

Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support

It’s 2019, but it in many parts of the U.S. it could be 1919 again. A woman’s right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some […]

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Why Aflac’s Animatronic Duck, Which Comforts Young Cancer Patients, Is a Speaker at Cannes

An animatronic version of Aflac’s duck mascot built to comfort kids with cancer is getting thought-leader treatment at Cannes this year. The insurance giant’s My Special Duck robotic device, which first debuted at last year’s Consumer Electronic Show, is hitting the stage at advertising’s biggest industry event for a panel Tuesday on weaving social purpose…

Would You Buy Your Partner a Lab-Grown Diamond Engagement Ring?

When her boyfriend proposed to her in 1999, Anna-Mieke Anderson became the proud owner of a diamond engagement ring. All was bliss until her father asked her where the diamond itself came from. Little did he know his question would alter the course of her life. In researching an answer to her dad’s question, Anderson…

2 of Advertising’s Foremost Female Leaders Discuss Cannes Judging and the Changing Industry

In addition to leading two top agencies, Margaret Johnson, CCO and partner at Goodby Silverstein & Partners, and Leslie Sims, the U.S. CCO for Ogilvy, are both multiple Cannes Lions award winners, and both have Southern roots. Johnson went to the University of North Carolina, Sims attended Clemson, and each is an alum of the…

Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain

Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…

Cannes Lions 2019: Anúncio estrelado por Colin Kaepernick rende GP de Outdoor para Nike

Para a surpresa de absolutamente ninguém, a Nike e a campanha “Dream Crazy” conquistaram o GP de Outdoor no Cannes Lions 2019. Criado pela Wieden & Kennedy Portland, a icônica peça do rosto do jogador Colin Kaepernick em preto e branco acompanhada da fala “Acredite em algo, mesmo que isto signifique sacrificar tudo” foi citada …

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Pride: Pride Food Trophy

Pride Print Ad - Pride Food Trophy
Pride Print Ad - Pride Food Trophy
Pride Print Ad - Pride Food Trophy
Pride Print Ad - Pride Food Trophy

Meat and greasy food form a major part of Kenyan cuisine. The food is so good that even if you somehow forget the taste of it, the smell and grease on your plate will often be a gloomy reminder of the same, many days from your last meal. Pride Dishwash Paste comes with a strong cleaning and grease-removal formula that is exactly made to fight this problem. Our execution of bone china plates morphing into different animals, just like a hunter’s trophy highlights the need for a strong dishwashing paste like Pride.

The CW Sets Its Fall Premieres, Will Air Batwoman Three Times the Week of Oct. 6

All three broadcast networks that have unveiled their fall premiere dates so far have chosen to premiere almost all of their shows in a one-week period, rather than staggering those rollouts throughout September, October and November. That includes The CW, which locked in its fall debuts this afternoon. That network will premiere every one of…

J.J. Abrams Said to Be Near $500 Million Deal With WarnerMedia

WarnerMedia will get a first look at projects developed by the media company run by Mr. Abrams and his wife, which made hits like “Star Trek Beyond.”

Ycor Pulls Out of Sizmek Auction, Paving the Way for Amazon

In one of ad tech’s more curious incidents this year, Ycor threw its hat into the ring earlier this month for the sell-off of the Sizmek ad server and dynamic creative optimization business after Amazon announced it agreed to buy the assets in the Chapter 11 proceedings. But now the has pulled out of the…

Bud Light’s New Bottles Celebrate a Stanley Cup Victory With a New Design and Musical Accompaniment

Sometimes the best accompaniment for a cold beer is a catchy tune. That’s the thinking behind Wieden + Kennedy’s latest spot for Bud Light, anyway. On June 12, St. Louis Blues fans sang loud and proud to Laura Branigan’s “Gloria,” the unofficial championship anthem, as the NHL team skated to its first Stanley Cup victory….

Heinz Ketchup Saves Ed Sheeran from a Fancy Meal in Super Casual New Campaign

Ed Sheeran’s Heinz ketchup campaign has arrived–and unsurprisingly, it’s salt-of-the-earth. The ubiquitous pop singer and songwriter has been teasing his work with the condiment brand since early May–and the ad itself, launched today, channels his aww-shucks persona and genuine love for the brand into a slightly sweet, slightly tangy glop of an everyman sales pitch….

Forget a Thousand Words. Pictures Could Be Worth Big Bucks for Amazon Fashion

With the announcement of its AI-enabled StyleSnap feature, which allows customers to use images to search for clothing, Amazon joins platforms like Pinterest, Instagram, Snapchat, Google and Bing in marrying visual search and commerce. Insiders say the nascent tool is still a work in progress, but they believe it will help Amazon capitalize on its…

Gente – As Novas Ondas Musicais

Comandado pela a apresentadora Juliana Wallauer, a voz do Mamilos, o podcast mais ouvido do Brasil segundo iTunes Top Charts, e pelo sociólogo Túlio Custódio, atual curador de conhecimento da Inesplorato, a segunda temporada de podcasts da Plataforma Gente traz 20 programas temáticos divididos em 10 entrevistas e 10 debates em formato de mesa redonda. No quarto episódio da …

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Parceria entre Heinz e Ed Sheeran ganha vídeo roteirizado pelo cantor

Há poucas semanas, a Heinz divulgou uma edição limitada de seu ketchup em parceria com o cantor Ed Sheeran, as garrafas “Edchup”. Agora, a parceria ganha uma nova divulgação com um vídeo que foi pensando pelo cantor há tempos atrás. Certa vez, Ed – que é bem fã de ketchup – mandou uma mensagem direta …

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Kitekat: Yes, It's Cat Energy

“Kitekat” by Mars is the well-known food for cats in Russia. But its communication was mostly in the offline media that caused the situation that youngsters didn’t know the main hero Boris quite well. Still on air on TV, now brand provides digital videos. Many people requested a 10-hour version of the commercial.

Sports Illustrated Has a New Publisher, Digital Company TheMaven

The deal ends Sports Illustrated’s ties to its former owner, Meredith, a few weeks after the Authentic Brands Group bought the magazine’s intellectual property.

Back to the Mac: Twitter Is Making Its Return to macOS

Twitter is coming back to the Mac after pulling the plug on its original application for that platform in March 2018. Senior staff software engineer Nolan O’Brien said in a blog post that Apple’s release of Project Catalyst for macOS 10.15 Catalina last week eased the process for developers looking to bring their iPad apps…

Instagram Explores the Magic to Be Found at the End of a Rainbow With Cannes Installation

Cannes, France–When talking about experiential at the Cannes Lions Festival of Creativity, Instagram’s installations should be at the top of your list. Always a festival highlight, the social media platform worked with world-renowned artists, like Adweek Creative 100 honoree Es Devlin, to create stunning installations. This year, Instagram worked with Amsterdam glass artist Germans Ermi?s…