May
10
Triathlon Sport: #MomTakesFirmSteps
Posted in: Uncategorized
During May, all brands tell you how much moms strive for their family. However, none has shown physical proof of them, until now.
May
10
Opportunity Village and R&R Partners unveil statewide PSA campaign
Posted in: Uncategorized
PSA & Public Interest
Opportunity Village and R&R Partners teamed up over the past year to create short-form and long-form awareness pieces on adults with disabilities and their families.
May
10
Political group hijacks wall in Copenhagen to place120 square meter banner promoting remigration
Posted in: Uncategorized
adnews
A group of young activists, so-called identitarians, scaled a building in central Copenhagen on Sunday and put up a 120 square meter banner with the headline: “Remigration – it’s possible!&q
May
10
For Mother’s Day, Similac Addresses the Pressures Parents Feel on Bottle Feeding and More
Posted in: UncategorizedPregnancy can simultaneously be one of the most beautiful and lonely times of a parent’s life. It’s a also a daunting carousel of decisions and research that begins long before the baby arrives, as parents have to decide how they’re going to approach everything from diapering to screen time on electronic devices. While the more…
May
10
As Legal Battle Heats Up, Will Woodstock 50 Be the Next Fyre Festival?
Posted in: UncategorizedThe back-and-forth between Dentsu Aegis Network’s events division and the organizers of Woodstock 50 will now almost certainly turn into an extended legal standoff. Does the would-be celebration of peace and love now resemble 2017’s notorious Fyre Festival? Both are cautionary tales. But one was a legitimate event that’s collapsing in real time, while the…
May
10
Twitter Is Directing People Who Search for Vaccine Keywords to ‘Credible Resources’
Posted in: UncategorizedTwitter is directing people who search for keywords associated with vaccines to what it calls “credible public health resources” such as vaccines.gov in the U.S. Vice president of trust and safety Del Harvey said in a blog post that the social network teamed up with the Department of Health and Human Services on its search…
May
10
McDonald’s “volta” a 1955 e vende hambúrgueres por US$ 0,19
Posted in: Uncategorized
Em uma inusitada ação na cidade de Fountain Hills, no Arizona (Estados Unidos), o McDonald’s apresenta um cardápio com preços tão baixos quanto os pagos em 1955. A lista traz o cheeseburgers sendo vendido por US$ 0,19, por exemplo, enquanto a batata frita sair por apenas US$ 0,10. Os primeiros 50 clientes que entrarem na …
O post McDonald’s “volta” a 1955 e vende hambúrgueres por US$ 0,19 apareceu primeiro em B9.
May
10
Governo da Austrália assume autoria de erro de digitação em nota de 50 dólares australianos
Posted in: Uncategorized
O governo australiano na tarde de ontem assumiu a responsabilidade por um pequeno defeito em uma das cédulas da moeda oficial do país, o dólar australiano. O problema? Bom, mais de 46 milhões de notas de 50 dólares australianos (ou A$ 50) contam com um erro de digitação em uma das frases escritas no papel-moeda. …
O post Governo da Austrália assume autoria de erro de digitação em nota de 50 dólares australianos apareceu primeiro em B9.
May
10
Coca-Cola: Coke Coffee
Posted in: UncategorizedPrint
Coca-Cola
What has less sugar than a can of Coke, has slightly less caffeine than a normal cup of coffee but more than a can of the soda? The answer, according to Coca-Cola, is Coke Coffee, a blend of both drinks that will be appearing in 25 markets by year-end.
Kenya will be one of the first markets in the world to pre-launch Coke Coffee, and Ogilvy helped the company design an iconic visual to spark excitement, especially in a tea-drinking continent. They developed an icon that merges Coke’s Dynamic Ribbon into the coffee bean as if it were a natural occurrence. From there they are leaving it up to the audience to work out the connection. The only other element included is a launch date where all will be revealed. The ad, attached, has been seen in outdoor, print and instore posters in Kenya, and soon to be joined by Uganda, Tanzania, and Nigeria.
Advertising Agency:Ogilvy, Kenya
Creative Director:Brett Wild (Regional), Shashank Jha (Group)
Art Director:Brett Wild, Shashank Jha
Copywriter:Brett Wild, Mathieu Plassard, Shashank Jha
Illustrator:Shashank Jha, Deepak Jadhav
Ceo:Mathieu Plassard
Designer:Patrick Wanoyike, Sandra Raduma
Account Management:Mathieu Plassard, Beryl Magwa, Rehema Chege
Media:Gakenia Kaiganaine, Eva Nyakianda
May
10
Club Premium Beer: The Origin of Panama Hat
Posted in: Uncategorized
Media
Club Premium Beer
The Origin of the Panama Hat: Club Premium, the Ecuadorian beer made with mastery, recognized with a live action the ancestral work and the dedication with which hundreds of Ecuadorian master craftsmen weave the authentic toquilla straw hat that, due to a historical error, is known worldwide as Panama Hat.
An action by Mullenlowe Delta Ecuador alongside with ABinBev and the Ecuadorian Football Federation to tell the world about the care in the details of the #MaestríaEcuatoriana.
Advertising Agency:Mullenlowe Delta, Ecuador
Chief Creative Director:Carlos Oviedo
General Creative Director:Chacho Cabrera
Creative Director:Carlos Vergara
Copywriter:Carlos Vergara, Andrea Guarisma
Art Director:Kerbis Mendoza, Eduardo Revelo
Designer:Pablo Castillo, Gabriel Saavedra
Creative Content:Valentina Prieto
Production:Otto Von Films
Editor:Carlos Ramírez
Collaborators:Veronica Vásconez, Santiago Espinel
May
10
Defensores de la Naturaleza: Skip The Straw
Posted in: UncategorizedPrint
Defensores de la Naturaleza
The world uses a billion of plastic straws not recyclable per day, it has become a problem without borders that directly affects wildlife.
We can change this by simply skip the straw to save them.
Skip the straw.
Advertising Agency:La Fábrica y Jotabequ, Guatemala
Advertising Agency:Grey, Guatemala
General Creative Director:Pablo Zuloaga Betancourt.
Creative Director:Luis Moran
Art Director:Jorge García
Copywriter:Luis Moran
Chief Executive Officer:José Fernando Gutierrez
Chief Creative Officer:Raúl Febles
Chief Operating Officer:Natalia Cereser
May
10
Club Premium Beer: The Origin of Panama Hat
Posted in: Uncategorized
The Origin of the Panama Hat: Club Premium, the Ecuadorian beer made with mastery, recognized with a live action the ancestral work and the dedication with which hundreds of Ecuadorian master craftsmen weave the authentic toquilla straw hat that, due to a historical error, is known worldwide as Panama Hat.
An action by Mullenlowe Delta Ecuador alongside with ABinBev and the Ecuadorian Football Federation to tell the world about the care in the details of the #MaestríaEcuatoriana.
May
10
Band Aid: That's Gonna Hurt
Posted in: Uncategorized
Band-Aid is a healing adhesive that makes everything easier when some accident happens. The proposal of the campaign is to show that the bad (hurt) with the band-aid, does not become so bad.
May
10
Coca-Cola: Coke Coffee
Posted in: Uncategorized
What has less sugar than a can of Coke, has slightly less caffeine than a normal cup of coffee but more than a can of the soda? The answer, according to Coca-Cola, is Coke Coffee, a blend of both drinks that will be appearing in 25 markets by year-end.
Kenya will be one of the first markets in the world to pre-launch Coke Coffee, and Ogilvy helped the company design an iconic visual to spark excitement, especially in a tea-drinking continent. They developed an icon that merges Coke’s Dynamic Ribbon into the coffee bean as if it were a natural occurrence. From there they are leaving it up to the audience to work out the connection. The only other element included is a launch date where all will be revealed. The ad, attached, has been seen in outdoor, print and instore posters in Kenya, and soon to be joined by Uganda, Tanzania, and Nigeria.
May
10
Defensores de la Naturaleza: Skip The Straw
Posted in: Uncategorized
The world uses a billion of plastic straws not recyclable per day, it has become a problem without borders that directly affects wildlife.
We can change this by simply skip the straw to save them.
May
10
Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling
Posted in: UncategorizedBetabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage […]
The post Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling appeared first on Adpulp.
May
10
Cox Media Group: Account Executive
Posted in: Uncategorizedcompetitive:
Cox Media Group:
Cox Media Group-Houston and its three radio stations: KGLK, KKBQ, KTHT along with Local Solutions Digital Agency, is hiring for highly motivated full-
Houston, Texas
May
10
Why More Companies Should Offer Mental Health Days, and Why Coworkers Should Respect Them
Posted in: UncategorizedCompanies can do more to break the stigmas around mental health, and that could start with allowing–and especially encouraging–mental health days away from the office. That was one of several observations made at the One Show’s Creative Summit in New York City on Thursday, where representatives from Giant Spoon, TBWA and others said there is…
May
10
Why Other Direct-to-Consumer Brands Can Take a Page Out of Harry’s Playbook
Posted in: UncategorizedIt’s possible that the $1.37 billion acquisition of Harry’s by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell’s U.S. operations, but at the cost of owning and operating an independent company. When P&G acquired Walker & Company, the chattering…
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