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Advertising Agency:Vogg, Curitiba, Brazil
Creative Director: M Biacchi
Art Director: Matheus Brian
Copywriter: Guilherme Alves

Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and […]

The post Deny Americans Avocados And The Revolution Begins appeared first on Adpulp.

Esse momento é nosso: o WhatsApp finalmente lançou uma ferramenta para evitar que qualquer pessoa te adicione a grupos que você nunca vai interagir. A novidade permite uma configuração na qual você escolhe quem pode adicionar você a conversas em grupo, incluindo a opção “NINGUÉM”. Para validar a nova configuração, abra o WhatsApp e vá …

O post Pode comemorar: finalmente WhatsApp não deixará qualquer pessoa te adicionar a grupos apareceu primeiro em B9.

OTT outfit Tru Optik has announced a $10 million funding round from venture capital and institutional investors, a development that comes as investors clamor to get in on the next wave of ad tech. The round was led by Mithera Capital with additional participation by TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures and…

Los Angeles Tourism teamed up with augmented reality startup Kabaq–a subsidiary of New York-based AR and virtual reality company The Glimpse Group–to bring a taste of the Los Angeles sunset to Snapchat users in eight markets. Starting Wednesday and running through April 17, Snapchatters in New York; Chicago; Baltimore; Boston; Atlanta; Dallas; Washington, D.C.; and…

Companies like to talk a lot about data nowadays–real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data. The $35 billion…

Film
Lexus

Advertising Agency:The&Partnership, London, United Kingdom
Director:Clay Jeter
Production:Saville Productions

Film
Royal Challenge Sports Drink

Royal Challenge Sports Drink today launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field.

In the film, Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women cricket team and Virat Kohli come together to say that ‘A day is coming where the world needs to become equal’ and urges fans to accept the challenge to break the barriers in their mind and to see men and women’s Cricket as one game and one team which is not divided by gender.

The campaign challenges the belief that women and men’s cricket is not on par because of the perception that women are not as strong, as fast, or as fit as their male counterparts who rally bigger crowds and fanfare. To break the myth Royal Challenge Sports Drink is asking people to support the first ever mixed gender T20 match that the brand will organize with women cricketers and the Royal Challengers Bangalore team.

Advertising Agency:DDB Mudra Group, Bengaluru, India
Creative Director:Vishnu Srivatsav
Art Director:Jamuna Poovaiah
Copywriter:Vijay Joseph
Illustrator:Sruthin KC

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

When the Alliance of American Football debuted, CEO Charlie Ebersol dreamed of building “something meaningful and long-term.” The fun lasted just eight weeks. Now the pro league is suspending operations after its lead investor walked away. “Carolina Hurricanes owner Tom Dundon, who in February pledged to invest $250 million in the upstart spring football league, is pulling out of his commitment after paying out some $70 million,” Ad Age’s Anthony Crupi writes. The AAF shutdown is happening with a few weeks to go before the season was supposed to end April 27. As Crupi writes, that means CBS, TNT and NFL Network have some airtime to fill.

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