Hasta La Creative!

We all love our children and sometimes it is more a blind love and in this love, we often forget what we are doing for our kids is right or wrong. and to reward their achievements, we offer them nothing but junk food. So, it’s a call from Nestle to the parents that they should know what’s good for for their kids.

adidas UB19 Decode Posters is a highly tactile poster series created to present adidas’ new UltraBOOST19 as a high performance running shoe. Looking beyond category norms of vector graphics and sports photography, we mined the bounty of the product design team’s workshop. The idea was to decode the design process and show the tireless thinking and creative experimentation that went into creating adidas’ most advanced running shoe ever. Presenting the warped, beaten prototypes and maquetes, which most people would consider garbage, flew directly in the face of category conventions, appealing to real runners in an authentic, human way.

Inspire students to travel, stay in Hostels and book via HostelWorld. The strategy was to encourage students graduating from school to take a year out before going to university. This led me to my big idea ‘Take the long way round’. Telling student that universities aren’t going anywhere so they can travel the world before they go.

Campaign of endomarketing for the International Day for the Elimination of Racial Discrimination, date observed annually on 21 March.

The conceptual motto of the campaign, Do you seem racist ?, was created to impact people in a reflective way. The proposal was to highlight the unconscious practices of racism in everyday life, whether through speeches, actions or thoughts. This is what is called structural racism. The racist expressions were written with distorted typographies, representing the distortion of reality of what is said and what is meant from what is verbalized. The images contrast with the usually positive, light or funny content given to this type of speech, thus leading the viewer to wonder if that speech fits into their daily life, making them think about it.

To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys.

So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well.

As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.”