Apr
29
Spotify Reaches 100 Million Subscribers, but Not Without Some Dissonance
Posted in: UncategorizedA milestone for the music streaming giant coincides with a bumpy entry into India.
Apr
29
Ford and Gina Rodriguez Prove It’s Never Too Late for Women to Achieve Their Dreams
Posted in: UncategorizedMary Lou, Gale and Josie dreamed of being astronauts when they were growing up during the baby boom years, but their heads were in the clouds, according to the established, male-dominated order of the day. The trio, now women of a certain age, finally got their shot at the stars through a program called “Breaking…
Apr
29
DDB Names Omnicom Vet as Its New York President
Posted in: UncategorizedDDB found a New York president within the Omnicom network. DDB New York appointed Audrey Melofchik to the role, effective immediately. Melofchik will also continue to oversee Omnicom’s Johnson & Johnson dedicated Velocity OMC unit as president. Her appointment follows the departure of DDB New York president and CEO Chris Brown, who had been with…
Apr
29
The New York Times Can Now Predict Your Emotions and Motivations After Reading a Story
Posted in: UncategorizedThe New York Times is selling emotions to brands. Thanks to a tool it launched last year, the Times has used reader insights and machine learning to determine what its articles make readers feel, including happy, sad, hopeful and 15 other emotions. The so-called “feels score” is then pitched to brands seeking to buy inventory…
Apr
29
Edição comemorativa do Woodstock é cancelada por investidores
Posted in: Uncategorized
O Woodstock 50, evento que comemoraria em agosto os 50 anos da edição do festival mais famoso de todos os tempos, foi cancelado por seus próprios investidores com medo de não entregarem “um evento digno da marca Woodstock”. Segundo informações da Rolling Stone, a Dentsu Aegis Network, um dos principais investidores do festival, anunciou que …
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Apr
29
Jeff Bridges Is Amsterdam’s Newest Bridge in This Oddly Charming Amstel Spot
Posted in: UncategorizedAs we’ve seen in recent years, Jeff Bridges has considerable range and can often be the solid foundation for any movie. But for his new project, he’s really stretching himself, into a role that spans…a canal. Amstel’s newest spot from London agency adam&eveDDB features Bridges as both a literal and metaphorical bridge, helping bring people…
Apr
29
Having Influence as a Brand Comes With a Level of Responsibility
Posted in: UncategorizedStories are a powerful force. Their alignment of narrative, values and emotion change how we see the world. And while it may seem hyperbolic, I’d argue that marketers have a responsibility to ensure our stories are a vehicle for the change we want to see in the world. Unprecedented levels of influence The number of…
Apr
29
Adland Creative Cities: Budapest
Posted in: Uncategorized
adland exclusive
To mark the annual meeting of the Hipnózis awards jury in Budapest, we take a tour of the city with Pál Zsombor, editor-in-chief of Kréativ magazine, which organises the awards, and local art buyer Ha
Apr
29
De Cabrón's Traditional Chipotle Sauce: Rocket Lunch
Posted in: UncategorizedOutdoor, Print
De Cabrón Chillis
When you taste the intense De Cabrón’s Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
Advertising Agency:Fullpack, Rio de Janeiro, Brazil
Advertised brand:De Cabrón Chillis
Advert title:Rocket Lunch
CCO:Álvaro Rodrigues
Creative Director:Álvaro Rodrigues, Bruno Almeida
Art Director:Felipe Paganoti
Copywriter:Igor Pontes, Tiago Daltro
Illustrator:Studio Nuts
Ceo:Leo Spigariol
Apr
29
Traffic Managers Keep The Flow Alive
Posted in: UncategorizedEditor’s note: The following article was generously provided to Adpulp.com by Epica Press Club. They may not have the starry status of the creative folk you see on juries or on stage at advertising festivals, but without heads of traffic and the managers who work for them, large organizations would malfunction. As their title suggests, traffic […]
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Apr
29
IAB Predicts Digital Video Ad Spend Will Reach $18 Million This Year
Posted in: UncategorizedBrands are looking to spend more money on digital video, especially on original programming this year, as they head into NewFronts, according to a new study released by the Interactive Advertising Bureau (IAB). The IAB, which organizes NewFronts, but does not put on each presentation, projected that $18 million would be spent on digital video…
Apr
29
5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World
Posted in: UncategorizedOnce transmitted to an antenna on a stationary wood veneer box, TV delivery has certainly changed. While local broadcast TV content remains popular for audiences and advertisers alike, the way we watch looks different. We can view news and sports in the palm of our hands in the bedroom, the coffee shop or on public…
Apr
29
Researchers Were Selected in a Facebook-Led Initiative to Study Social Media’s Impact on Elections
Posted in: UncategorizedFacebook unveiled an initiative last April to enable scholars to analyze the impact of social media on elections, giving them access to privacy-protected Facebook data. The social network and its partners–Social Science One and the Social Science Research Council–revealed the list of researchers who were chosen to participate Monday. The complete list of over 60…
Apr
29
Q&A: How Denny’s Advertising Is Embracing Inclusivity as More Than a Buzzword
Posted in: UncategorizedImagine people of every stripe gathered under one roof, hanging out and enjoying themselves, breaking bread and making memories. Is it a pipe dream in today’s divisive climate, or a retail marketer’s version of utopia? It’s neither, say executives at Denny’s, who are launching a new campaign today that features an inclusive lineup–both in front…
Apr
29
Viacom’s Brands Will Join Pluto TV on May 1, Company Unveils New Digital Studios Lineup
Posted in: UncategorizedViacom used its second NewFronts appearance to lock in its content plans for Pluto TV, the free, ad-supported streaming service the company bought last month that will be the cornerstone of its streaming strategy. On Wednesday, the company will add around 15 curated channels–featuring programming from flagship brands like BET, Nickelodeon, MTV and Comedy Central–to…
Apr
29
Panini lança álbum oficial da Copa do Mundo Feminina 2019
Posted in: Uncategorized
Num ano em que finalmente a Copa do Mundo Feminina da Fifa está sendo tratada com dignidade por uma parte maior da mídia, a Panini segue o que já fez em 2011 e 20115, lançando o álbum oficial da competição, assim como também faz de quatro em quatro anos com a masculina. Com essa terceira …
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Apr
29
Hershey's Bittersweet: Bitter, but good
Posted in: UncategorizedOutdoor, Design, Print
Hershey’s
Hershey’s. Bitter, but good.
Advertising Agency:BETC | Havas, Sao Paulo, Brazil
CCO:Erh Ray
Ecd:Andrea Siqueira
Creative Directors:Andrea Siqueira, Lucas Ribeiro, Alexandre Kazuo
Copywriter:Gabriel Sotero
Art Director:André Batista, André Ignatiuk
Illustrator:André Ignatiuk
Account:Daniela Keller, Fernanda Modena, Izabel Petegrosso, Maíra Castro
Media:Carlinha Gagliardi, Ariane Finavaro, Marcel Santos
Planning:Agatha Kim, Murilo Oliveira, Milena Nakata, Ellen Rodrigues
Production Director:Anna Luisa Ferraz
Producer:Renata Fabri
Motion:Isaias Campos
Photographer:Estúdio Genga
Graphic Production Director:Gilmar Souza
Graphic Producers:Carlos Valeriano, Plínio Junior, Márcio Brusaferro, Marcos Nascimento, Adriana Wrege, Sabrina Zilli
Client:Marcel Sacco, Emerson Cação, Rodrigo Campos, Maitê de Carvalho
Apr
29
BBVA Personal Loans: Bracelet, Camera, Reliquary
Posted in: UncategorizedPrint
Bbva
Advertising Agency:DDB, Buenos Aires, Argentina
Executive Creative Director:Adrian Piattoni, Facundo Varela
Creative Director:Juan Mesz, Fernando Zagales
Copywriter:Haroldo Moreira
3d:Mariano Fernandez
Retouch:Victor Bustos, Dante Rodriguez
Production Company:300 Dpi
Head Of Production:Norberto Bodello
Producer:Dante Rodriguez
Advertiser Supervisor:Santiago Sanguinetti
Group Account Director:Maria Rosasco
Account Director:María Zicari
Apr
29
Volkswagen Adaptive Front-Lighting System: Senate, Bedroom, Card Game
Posted in: UncategorizedPrint
Volkswagen
Advertising Agency:DDB, Buenos Aires, Argentina
Executive Creative Director:Adrian Piattoni, Facundo Varela
Creative Director:Juan Mesz, Fernando Zagales
Art Director:Carlos Quesquén Cortez, Ezequiel Irureta
Copywriter:Haroldo Moreira, Marcela Pacheco
3d:Diego Chiliano
Retouch:Diego Chiliano
Production Company:300 Dpi
Head Of Production:Norberto Bodello
Producer:Dante Rodriguez
Advertiser Supervisor:Ralph Beckmann
Group Account Director:Pablo Grignani
Account Director:Catalina Aumann
Apr
29
Naruhodo #180 – Pessoas com letra feia são mais inteligentes?
Posted in: Uncategorized
Você considera sua letra escrita bonita ou feia? Um estudo teria afirmado que pessoas com letra feia são as mais inteligentes. O que é fato e o que é factóide? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (44min 32s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS …
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