The NewFronts West is back in Los Angeles. The IAB set the new dates for the event to be this year, slated for Sept. 11 and 12 in L.A. Similar to last year, when NewFronts West launched the West Coast version of the otherwise New York-centric sales pitch, this year it’ll be held at NeueHouse…
A Amazon entrou com a documentação necessária para que o governo dos Estados Unidos aprove o lançamento de 3236 satélites ao redor do mundo. O projeto tem o nome Kuiper Systems LLC, e tem como objetivo prover uma internet super-veloz, superior a qualquer serviço oferecido hoje no mercado. Há outras grandes empresas trabalhando em projetos …
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Além de co-protagonizar o remake de “Rei Leão”, Beyoncé terá outros destaques em 2019. A cantora está prestes a ganhar um documentário na Netflix. A informação é do US Weekly, que diz que o projeto com o serviço de streaming se chamará “BeyChella” e que ele acompanhará a apresentação de 2018 no Coachella, festival que …
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Citing the stat that one out of every three crashes is caused by distracted driving, Geico’s newest ad aims to find a solution that will finally get motorists off their smartphones. The answer? Smartdogs. How smart are these Smartdogs? They’ve been meticulously trained to slap or snatch away your smartphones while you’re behind the wheel–though…
Amobee continues to spice up the CTV landscape. The ad platform said this morning that it would be partnering with ITV, in addition to news yesterday that it is also partnering with Univision. The partnerships will transform the way both companies target viewers tuned into their respective programming. Univision and ITV will exclusively license Amobee’s…
Imagine a cena, no palco do Sands Expo, em Las Vegas, um encontro de dois CEOs: Hubert Joly, da Best Buy, foi chamado para contar sua história ao chefão da Adobe, Shantanu Narayen. Joly assumiu a Best Buy desacreditada em 2012 e liderou uma série de mudanças na empresa, que estava sendo triturada por quem? …
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A Globo lançou seu “brand book”, o chamado Livro da Marca que mostra a trajetória da marca e busca e reforçar o relacionamento da mesmo com o público. O guia digital apresenta o processo de evolução pelo qual a marca passou nos últimos anos, acompanhando as mudanças nos mercados de criação, produção e distribuição de …
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In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.
“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.
The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
On International Women’s Day and with March being the Women’s History Month, Standard Chartered Bank UAE pledged that it would raise awareness about gender pay inequality and one example of this is in the world of art. This initiative comes also in line with the UAE’s vision 2021 to be one of the world’s top 25 countries for gender equality by 2021.
Held during the World Art Dubai at the Dubai World Trade Centre from 3rd to 6th April 2019, the ‘Art Gap’ exhibition aims to add local voices to the global conversation. According to the 2017 Gender Bias in Art study, titled “Is gender in the eye of the beholder?” and published by University of Oxford: art work by women sells for 47.6% less than work by men. Even where art work was produced through artificial intelligence, respondents consistently ranked works they believe to have been made by female artists lower.
The event will be an ideal platform for women artists in the UAE, to come together and make a powerful statement by painting 47.6% less.
Inquiring minds want to know…why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That’s advanced thinking, especially for an ad […]
The post Droga5 Powers Up; Rest of Ad World Remains Envious appeared first on Adpulp.
For the last 13 years, Droga5 remained steadfastly independent, creating groundbreaking work with swagger, and eyebrows were raised when news emerged that Accenture Interactive had acquired the shop founded by its talisman, David Droga. On paper, the deal makes sense in many ways. Accenture hasn’t been shy in its ambition to marry its deep brand…
Duracell has selected Wunderman Thompson as its new global creative agency partner, concluding a four-month review process which included over 10 agencies. Wunderman Thompson will be tasked with leading creative for Duracell in all regions except North America, where Wieden + Kennedy has served as creative agency of record since October 2016. W+K remains creative…
A oitava edição do Lollapalooza Brasil começa amanhã, 05/04, e as ações e ativações propostas pelas marcas patrocinadoras do evento já estão prontas, como a instalação interativa criada pela Coca-Cola. O espaço da Coca no Lolla é assinado pela agência SRCOM, onde o público será parte de uma instalação artística. Quem entra no cubo espelhado, …
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The thought of missing out on something can be a powerful motivator. Often, when we can’t have something, we want it even more.
We leverage this insight in combination with the timing of the event – running at end of the summer. This is the time of year when the target starts to lament about the warm days of summer with friends that will soon disappear and give way to colder, darker and shorter days.
Our creative uses this pivotal point in time to highlight this feeling and the last chance for summer fun with friends. Then, we visually dramatize peoples’
reactions after missing out on September 14th, instilling desire to attend.
Did you know that State Farm is just as much an expert on life insurance as they are on home and auto? In fact, State Farm received the J.D. Power award for the fifth year in a row for customer satisfaction in life insurance late last year. Not many know this, which is why State Farm has partnered with DDB on their latest creative campaign to highlight this ‘hidden talent’ with the help of some familiar – and equally talented – faces.
State Farm’s “Hidden Talents” creative showcases the hidden talents of Ken Jeong and Terry Crews to demonstrate that the company customers know and trust for home & auto is also the company they can trust for life insurance.
The spots feature Jeong (who is an actual medical doctor) and Crews (who is a trained flutist) demonstrating their talents alongside real-life State Farm agents. In one, Crews plays his flute (and throws in a trademark pec flex), and in another Jeong examines an unusual X-Ray. In both scenarios the State Farm agents explain that they, too, have a hidden talent when it comes to providing life insurance.
I hesitate to distinguish multichannel marketing as something that needs to be contemplated, somehow separate from–what? Monochannel marketing? When every element of media is one click away on a device that’s in your pocket or hand every waking moment of every day, the notion of channels is quaint. Media consumption is inherently multichannel, from app…
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