Shopify’s making it easier for merchants to create ads for Facebook and Snapchat. Along with Dynamic Ads on Facebook, the ecommerce platform is debuting a Snapchat Ads app that lets companies create Snapchat Story Ads. Additionally, merchants can sync product catalogs to the Snapchat ads manger so prices and other items update automatically and autoinstall…
$90,000-100,000 depending on experience:
Creative Media Marketing:
Are you one of the most social media savvy, organized and communicative people you know? Do you thrive in an entrepreneurial environment and love t…
New York City, New York
$50 per hour :
Cosmetic Executive Women, Inc.:
Job Duties Produce the design assets for website, event graphics, web logos, social media graphics and banners, static and animated banner ads, em…
New York
competitive:
Creative Circle:
Position: CopywriterLocation: ScottsdaleStatus: FreelanceEstimated Duration: OngoingStarts: Within a Couple WeeksRate: $32-$38/ hour; DOEJob Descripti
Scottsdale, Arizona
An artist from Pune, a bit jocular, someone who would set Wi-Fi password to “what a beautiful house you have”. Her preference is making art that is chucklesome, mixed with Bollywood quirky dialogues and minimal. However, it keeps changing with the trend. She believes design is a unique perception of looking at everyday objects. By profession, Darpana is not only an illustrator but also a graphic designer who loves print and web equally. She documents her illustrations every day on her public journal — Instagram.
Why are you an Illustrator?
I feel illustration allows me to express my ideas and thoughts, even if they are vague or subconscious. I get inspired by things happening around. I believe anything can be made visually interesting and relatable. My work involves experimenting with different media and exploring the art field by integrating everything I learn into one frame. The process of design fascinates me — from a raw idea to a finished piece of work, the feeling is so rewarding!
Did you attend school for fine art or design?
Yes, I went to Abhinav Kala Mahavidyalaya, Pune.
You have a distinct style of illustration. How long did it take you to develop your style?
I don’t like to stick to only one style, it keeps evolving. I do prefer humourous, pop-colored minimal work but I also like to explore new styles and design trends. My designs are seldom minimal and seldom overcrowded with elements. Currently, I’m into illustrating over photographs.
Were there any particular role models for you when you grew up?
Not really.
Who was the most influential personality in your career in Illustrations?
It has come to me from so many people and places: artists from platforms like Behance, Dribbble, Instagram or cartoonist from the cartoons that I used to follow. It is hard to name only one since it keeps shifting from time to time. It all started from Harun Robert, his illustrations and craft actually gave the wings to my dreams to become an artist.
What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
Liberty! You get to choose your clients, set your own work ethics and rules and most importantly you can work from any corner of the world. I started freelancing when I was in my second year of college.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, there are many such agencies. Though, I work at places where I get to learn something new and refreshing every day.
Was there any time when you wanted to quit Illustrations?
Every time the client asks for changes. Just kidding, never. There have been rough patches but I never felt like quitting.
Have you considered turning your illustrations into toys?
Not yet, but this does seem like a good idea.
Any other Indian Illustrators who you admire?
Loads! Sajid Wajid Shaikh, RK Laxman, Chirag Gander, Sameer Kulavoor, Ranganath Krishnamani, Chaaya Prabhat, Neha Sharma, Mario de Miranda, and so many more. Each one has their own distinct quality that I admire.
Do you have any favourite fellow illustrators or resources relating to your fields?
The ones I have mentioned above.
You have such wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
It’s an exciting field. There is a struggle initially you have to market yourself properly, prove what you are capable of and with experience, you’ll learn a lot. Have faith in your work, love Mondays and fall in love with your passion. And the best part is people pay you for what you like doing.
What’s your dream project?
My dream project is to paint houses, wells and temples and make them look super attractive. It should burst with colors. Perhaps something like Zalipie (It’s a village in Poland that has been painted in the most vibrant colors) Want to put an impact over the society through art.
Mac or PC?
I use both. Can’t pick one.
Who would you like to take out for dinner?
Andy Samberg and Shah Rukh Khan
What’s on your iPod?
Gully rap as of now
What’s your Twitter Handle?
Not much active on Twitter. My Insta handle is – Bluephired
Each of the seven years IAB has managed the NewFronts has yielded a different organic theme. In the past few years, brand safety, over-the-top (OTT) video and TV-like experiences have all been central to the conversation. This year, it’s the dominance of digital video and the ripple effect it’s creating throughout our industry. The big…
As the 2019 NewFronts kicks off in New York today, the brand safety issue will once again be the apex talking point between programmers and brand and agency partners, who are considering whether to shift more of their advertising budgets into OTT and non-linear television. The annual Adweek NewFronts roundtable convened at Adweek’s HQ a…
We’ve sung the praises of Giant Spoon before–most recently, when we named it Breakthrough Agency of the Year last fall. But we can’t help it if they keep topping themselves. An American Red Cross blood drive presented as an immersive Game of Thrones experience to promote the HBO show’s final season? We don’t know how…
Not enough people talk about the good the president is doing–like providing abundant comic fodder for a hilarious experiential activation by Comedy Central. The network’s Donald J. Trump Presidential Library was so clever and on point, it landed the Comedy Central the coveted Experiential Brand of the Year honor in our first-ever Adweek Experiential Awards…
There was a time when experiential marketing was a niche category, a simple add-on in a brand’s overall strategy. That time is over. Experiential activations have become more ambitious than ever–extraordinarily creative, inventive and engaging. With our inaugural Adweek Experiential Awards, we celebrate the talent behind the past year’s most impressive initiatives, and we can’t…
To hear Paul Woelbing tell it, all he ever needed to know about lip balm he learned from … motorcycles. Woelbing is the third-generation president of Carma Laboratories, the Milwaukee-based company that makes Carmex lip balm. As a man who literally grew up with the product (his grandfather mixed the first batches in his home…
There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Maybe that’s because brands have been laying it on a little too heavy; the latest data suggests brands should go back to the basics. Consumers say the most…
Ron Chernow reminds the crowd at the White House Correspondents’ Association dinner that even Washington fumed about journalists.
Direct Marketing
Sealand Gear
Sealand Gear is a sustainable brand that upcycles old boat sales and billboards into premium bags and lifestyle gear for a global, eco-conscious target audience. Their one-of-a-kind bags are sold online and around the world through department stores like Selfridges. They were on the cusp of opening a flagship experience store in Cape Town where people could see the full range of Sealand Gear’s upcycled products. With media inundated with invites of this kind, we needed to cut through the clutter and get Sealand’s select group of media and influencers to the store opening, as well as make them aware that Sealand is a sustainable brand. We created an invite that unlike normal invites doesn’t leave any trace on the environment. No materials, no waste. Working within a 5 hour time line between tides beach artist JBen created a giant 50m invite in the sand. It was then captured using drone footage and was washed away at high tide leaving no trace of the invite behind. The video was then edited and sent via email to prominent media and influencers. 100% of the media invited attended the event.
Advertising Agency:Publicis Machine, Cape Town, South Africa
Chief Creative Officer:Gareth Mcpherson
Group Creative Director:Brendan Hoffmann
Copywriter:Kabir Jardine, Sam Newdigate
Designer:Rameez Dollie, Mikaila Keeves, Ali Bester
Account Manager:Tammy Dent
Agency Producer:Nicky Scheepers
Illustrator:Dani Loureiro
Artist:JBen
Print
Surfrider Foundation
It’s about a generation who can’t pretend not to be aware about what’s happening anymore. Plastic pollution is a plague. Reset your habits to protect what’s under the surface.
We don’t see it but we know it.
The ocean is beautiful. Plastic pollution is a plague. Reset your habits to protect what’s under the surface.
Advertising Agency:WeSoundCompany, Paris, France
Creative Director:Marie-Capucine Reyt
Art Director:Marie-Capucine Reyt
Photographers:Florie Berger, Pierre Neveu
Illustrators:Florie Berger, Pierre Neveu
Integrated
Juguetibici
Somebody is thinking about toys.
Advertising Agency:1N Group, Mexico City, Mexico
Creative Director:Juance Mendoza
Art Director:Paulina García
Print
Volkswagen
Don’t drink and drive.
Advertising Agency:DDB, Buenos Aires, Argentina
Executive Creative Directors:Adrian Piattoni, Facundo Varela
Creative Directors:Juan Mesz, Fernando Zagales
Art Director:Matias Irigoytia
Copywriter:Nicolás Cortese
Group Account Director:Pablo Grignani
Account Director:Catalina Aumann
3d:Dante Rodriguez
Retouch:Dante Rodriguez
Production Company:300 Dpi
Head Of Production:Norberto Bodello
Producer:Dante Rodriguez
Advertiser Supervisor:Ralph Beckmann
Print
Volkswagen
There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations, and we show them all in these ads.
Advertising Agency:DDB, Buenos Aires, Argentina
CreditsExecutive Creative Director:Adrian Piattoni, Facundo Varela
Creative Director:Juan Mesz, Fernando Zagales
Art Director:Matias Irigoytia
Copywriter:Nicolás Cortese
3d:Dante Rodriguez
Retouch:Dante Rodriguez
Head Of Production:Norberto Bodello, 300 Dpi
Advertiser Supervisor:Ralph Beckmann
Producer:Dante Rodriguez, 300 Dpi
Group Account Director:Pablo Grignani
Account Director:Catalina Aumann
Production Company:300 Dpi
Media
Clorox
Advertising Agency:Fcb, Mexico
Client Contact:Elena Otero, Gabriela Sanchez, Guido Di Risio
Group Creative Director:Natalia Benincasa
Creative Director:Octavio Navarro
Associate Creative Director:Diego Angeles
Art Director:Edgar Rodriguez, Saul Cruz, Rodrigo Rocha, Alberto Gomez
Accounts:Rocío Fernández, Tanya Díaz
Social:Ana Belén Flores, Ana Gómez, Jose Guerrero, Erika Cortés
Production Company:Sake
Director:Diego Fried
Sculptor:Jowy Roman
Sonic branding is a hot topic among marketers these days, but one might assume the idea of branded sounds (like the click of a Zippo lighter or the fading static of HBO’s logo) is limited to ads that have, you know, audio. However, Coca-Cola’s newest European campaign, “The First Print Ads You Can Hear,” proves…
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