(TrendHunter.com) The Halton commuter backpack is currently being funded on Kickstarter. The product brings with it an organization-forward interior and a slick, minimalist exterior that contribute to its universality….
Mondelez International is reviewing its creative assignments at the holding company level, according to people familiar with the matter.
The move by the maker of Oreo cookies, Ritz crackers, Trident gum, Cadbury chocolate and Sour Patch Kids puts a number of holding companies on notice. Mondelez has worked with a range of agencies across multiple holding companies, including Interpublic Group of Companies’ FCB and Martin Agency, WPP’s Ogilvy and Dentsu Aegis’ McGarryBowen and 360i.
“We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future. With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and are in the early stages of evaluating our structure,” Mondelez said in a statement to Ad Age.
Mondelez International is reviewing its creative assignments at the holding company level, according to people familiar with the matter.
The move by the maker of Oreo cookies, Ritz crackers, Trident gum, Cadbury chocolate and Sour Patch Kids puts a number of holding companies on notice. Mondelez has worked with a range of agencies across multiple holding companies, including Interpublic Group of Companies’ FCB and Martin Agency, WPP’s Ogilvy and Dentsu Aegis’ McGarryBowen and 360i.
“We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future. With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and are in the early stages of evaluating our structure,” Mondelez said in a statement to Ad Age.
Snapchat and HBO are using augmented reality to enhance the Game of Thrones experience at this year’s South by Southwest. At the castle and battlefield created in Austin, Texas, to promote the upcoming season of the Game of Thrones, Snapchat has worked with HBO to create several AR components that add a digital layer to…
No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]
The post Creative Director Jennie Moore Is Experienced In Seattle appeared first on Adpulp.
China’s WeChat messaging app offers clues as to how Facebook may carry out its shift toward private messaging. But whether Facebook can pull the change off is another question.
While bank workers are often cheery faces and generally pleasant people to deal with, the actual process of banking–the fees, the restrictions, the minimum balances, the occasional rampant falsification of customer accounts–can often feel like you’re being fleeced. So internet bank Axos and agency Cutwater decided to have some fun with that irritating duality by…
Brands from Etsy to Walmart to the U.S. Air Force are running campaigns this year for International Women’s Day to celebrate women’s empowerment, honor their achievements or call for more progress on gender equality.
GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in the video leave messages behind at stop signs in downtown Los Angeles.
Walmart released a commercial about women executives who worked their way up the ranks of the company after starting out as cashiers, trainees and interns. “In 2018 alone, over 150,000 women were promoted at Walmart,” the ad says.
Brands from Etsy to Walmart to the U.S. Air Force are running campaigns this year for International Women’s Day to celebrate women’s empowerment, honor their achievements or call for more progress on gender equality.
GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in the video leave messages behind at stop signs in downtown Los Angeles.
Walmart released a commercial about women executives who worked their way up the ranks of the company after starting out as cashiers, trainees and interns. “In 2018 alone, over 150,000 women were promoted at Walmart,” the ad says.
Já faz algum tempo que o KFC resolveu se enveredar pelo caminho da zueiragem em sua chave mais bizarra para criar sua publicidade, em campanhas que foram da amplificação da performance dramática dos jogadores de futebol com uma falta até a já clássica vela aromática com cheiro de molho (como não esquecer, não é mesmo?). …
O post KFC cria campanhas de crowdfunding para completar suas próximas invenções bizarras apareceu primeiro em B9.
Em mais um episódio de mancadas oficiais que só o atual presidente estadunidense poderia alcançar (apenas ele e, talvez, o recém-empossado chefe de estado brasileiro), na noite de ontem (6) Donald Trump conseguiu estragar uma típica reunião de seu conselho da política de força de trabalho do país ao trocar as bolas e chamar o …
O post Depois de ser chamado de “Tim Apple” por Trump, Tim Cook segue o exemplo e muda seu nome de perfil no Twitter apareceu primeiro em B9.
O mundo está cheio de elementos insuportáveis. Não aqueles que fazem “o mundo ficar chato”, mas os que tornam a vida um verdadeiro saco, um sofrimento em suas hipocrisias e escrotidão implícitas. No Braincast 304, Carlos Merigo, Alexandre Maron, Cris Dias, Luiz Hygino e Marko Mello conversam sobre as coisas, os hábitos e as pessoas que tem que …
O post Braincast 304 – Tem que acabar apareceu primeiro em B9.
Stagwell Group, the agency company founded by former Microsoft executive Mark Penn, is in negotiations to make a $100 million investment in MDC Partners under the terms being discussed, according to two people familiar with the talks. If the deal is finalized, Penn, known as a longtime political strategist for Hillary and Bill Clinton, is expected to lead MDC as part of the investment.
Stagwell is not expected to assume MDC if the deal closes. Instead, it is expected to get up to two board seats at MDC, which will remain as a separate publicly traded entity, according to the people familiar with negotiations.
Stagwell declined to comment.
If “Fox News Sunday” is an appropriate venue for some candidates, the anchor wonders, why can’t Fox News host a debate?
Airbnb has agreed to buy HotelTonight, its biggest acquisition yet, in a move to increase hotel listings on the site ahead of an eventual initial public offering for the home-sharing startup.
Airbnb declined to disclose financial terms of the deal, but a person familiar with the matter said the price is close to HotelTonight’s last private valuation. A venture capital deal two years ago valued HotelTonight at $463 million, according to PitchBook Data, a market research firm. In early 2017, Airbnb acquired Luxury Retreats for about $300 million, its largest purchase at the time.
San Francisco-based HotelTonight offers last-minute hotel bookings, seeking to tap into unused inventory largely in urban areas, and the app has been a travel-industry darling since it launched in 2010.
Facebook’s inauthentic behavior content removal train made stops in two more countries: the U.K. and Romania. Head of cybersecurity policy Nathaniel Gleicher detailed steps the social network took in those two nations in a Newsroom post. A total of 23 Facebook pages, 74 Facebook accounts, five Facebook groups and 35 Instagram accounts were removed in…
Facebook will try to curtail the amount of vaccination misinformation that spreads on its platform by no longer recommending groups and pages or accepting ads that post false information about vaccines, it announced Thursday. In a blog post, Facebook vp of global policy management Monika Bickert said that the company would also no longer allow…
One of advertising’s oldest names is almost done playing catch-up. “We have about $20 million in revenue to go to recapture what we lost with American Express,” said Ogilvy U.S. CEO Lou Aversano in a recent conversation with Adweek. “But we ended 2018 stronger than we started, and the best indicator is new business–some PR,…
Becoming a parent means making a hundred different child-rearing decisions long before the precious bundle even arrives. Breastfeeding or formula? Cloth or disposable diapers? Do we also tell the little tike about Baby Shark? Vaccinations, however, use to ring of inevitability, the one thing that would come about as naturally as feeding. Yes, if you…
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