Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we’re marketing…
When Nike kicked off its celebration of the 30th anniversary of its iconic “Just Do It” campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand values and the short-term and long-term impact of a campaign Now, just days after its brand-damaging shoe splitting incident, the company has…
The 91st Academy Awards begins at 8 p.m. Eastern. Here are the stories we are following. And, you still have time to fill out your Oscar ballot.
Nike is using the Academy Awards Sunday to push a new female-focused “Just Do It” spot. The 90-second video is the latest iteration of the sportswear giant’s “Dream Crazy” campaign, which was first unveiled by Colin Kaepernick last fall in honor of the 30th anniversary of the “Just Do It” tagline.
The new spot, narrated by Serena Williams, is called “Dream Crazier.” Nike blasted the message to its NikePlus members via email on Sunday afternoon, with the spotis scheduled to run during the Oscars that evening. In the clip, Williams speaks about the head-shaking dismissiveness female athletes regularly enduremany of those who have broken barriers in sports have been called “crazy.”
“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts,” she says, noting other words such as “delusional,” “unhinged,” “hysterical,” and “irrational.” Williams concludes the commercial with, “So if they want to call you crazy, fine. Show them what crazy can do.” Text then appears on the screen, “It’s only crazy until you do it. Just do it.”
Online
Congresso em Foco
According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news.
That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.
Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simoes
Creative Directors:Marco Monteiro, Andre Pallu
Art Directors:Antonia Zobaran, André Vervloet, Bruno Castellotti
Copywriter:Leonardo Marçal
Planner:Bianca Reame
Client Approval:Sylvio Costa, Edson Sardinha
Client Services:Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo
Project Management:Suelen Mariano
Art Assistant:Pevê Azevedo
Technology:Marcelo Arteiro, Emerson Queiroz
Print
Amul
Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
Advertising Agency:FCB, India
Chief Creative Officer:Swati Bhattacharya
National Creative Director:Keegan Pinto
Creative Directors:Rajdatta Ranade, Mayuresh Wagle, Donovan D’souza
Creative Supervisor:Niraj Patil
Illustrators:Chinmay Patil, Rajdatta Ranade
Film
Vodorobot
Animated 3d spot about water purification.
Advertising Agency:Svetly Story, Russia
Director:Paul Pogudin
Producer:Ivan Vtoryh
3d Modeler:Evgenii Kuvshinov, Paul Pogudin
Animation:Evgenii Kuvshinov, Paul Pogudin
Sound Designer:Andrei Pogudin
Film
Telenet
20 years ago Bomfunk MC’s ruled European hit charts with Freestyler. TBWABelgium gave this iconic number 1 music video a modern day remake, directed by UK Grammy nominee Nadia Marquard Otzen. The updated music video celebrates the launch of a new all in one smartphone based entertainment service by Telenet – Belgian’s largest telco brand. It’s filled with modern culture, entertainment, memes and internet sensation easter eggs.
Advertising Agency:TbwaBrussels, Belgium
Creative Directors:Geert Verdonck, Jan Macken
Art Director:David Maertens
Copywriter:Thomas Driesen
Account team:Isabel Broes, Charlotte Lindemans, Aubry Crock, Soraya Hellara, Hadoum Ghassab, Lauren Vandendriessche
Strategy:Bert Denis, Stephanie Vercruysse, Pauline Kinet, Janne Scheepmans
Strategic Media Planner:Audrey Dahmen, Steve Brown
Design:Christophe Liekens
Motion Design:Vincent De Boeck, Elke Broothaers
Online Production:Frederik Severijns, Yannick Van Der Goten, Max Van der Beken, Ken Kools, Vincent De Boeck
Online Copywriting:Ann Vanminsel, Charlotte Mulders, Nigel Ooms
Tv Producers:Mieke Vandewalle, Lore Desmet, MAKE
Production Company:BOZON
Executive Producer:Laurent Dillen
Producer:Joop Haesen
Director:Nadia Marquard Otzen
DoP:Magnus Nordenhof Jønck
Postproduction Company:MAKE
Offline Editor:Gert Van Berckelaer
Online Editors:Enzo Piccinato, Helena Overlaet-Michiels, Stijn Van Assche, Marc Decoster
Colorgrading:Kene Illegems, Joost Van Kerckhove
PostProducers:Lore Desmet, Greet Van Thillo
Sound:Jan Pollet
Print
ESTAL
A poster campaign for ESTAL’s music recital.
Come and see up close while they aren’t famous. Yet.
Advertising Agency:Elos (In-House), Lisbon, Portugal
Creative Director:Fabiana Costa
Art Director:Adriano Morais
Copywriter:Vinicius Baumgratz
Film
Lynx
Advertising Agency:72andSunny, Amsterdam, Netherlands
Director:Cloé Bailly
Production Company:Caviar
Sound Design Company:Stainless Sound
Post:Glassworks, Amsterdam
Vfx Company:Glassworks, Amsterdam
Print
Parques Reunidos
Parque de Atracciones de Madrid, the main theme park in Madrid, launched a new promotion called Happy Hour. From 5:00 pm till close, tickets were cheaper.
Advertising Agency:JWT, Madrid, Spain
General Creative Director:José Gamo
Creative Director:Nacho Rojo
Art Director:Cristina Munoz
Copywriter:Nacho Bárcena
Illustrator:Reclarkgable
Print
Greenpeace
Once it’s thrown away it turns into a weapon. Stop the war. Greenpeace
Advertising Agency:DDB, Vienna, Austria
Creative Director:Thomas Tatzl, Andreas Spielvogel
Art Director:Thomas Tatzl
Copywriter:Andreas Spielvogel
Photographer:Viennapaint
Aconteceu nesta noite de sábado (23) na cidade de Santa Monica, na Califórnia, mais uma edição do Spirit Awards, a premiação anual do cinema independente que antecede a entrega do Oscar no dia seguinte. Apresentado pela atriz Aubrey Plaza e com uma lista de indicados muito distante da apresentada pela Academia de Artes e Ciências …
O post “Se a Rua Beale Falasse” vence Spirit Awards, grande premiação do cinema independente apareceu primeiro em B9.
Elecia R. Dexter is taking over The Democrat-Reporter after her predecessor wrote an editorial calling for the return of the Ku Klux Klan.
(TrendHunter.com) The February 2019 luxury trends elevate consumer experience through a range of different ways. These premium brands provide high-quality craftsmanship and service to ensure that its consumers are…
(TrendHunter.com) The top styles within February 2019 fashion for men explore technical construction and high-performance features, as well as Asian-inspired influences and extravagant concepts that pull inspiration…
In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product’s attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs. When the product doesn’t have cool built-in, what’s […]
The post A Drop of Dawn and the Grease Is Gone appeared first on Adpulp.
“HatfieldYou made rain for L.A.We’ve got ten grandFor you to go cook us some rain” -Widespread Panic New Biz Tips from the Sausalito Sausage Factory The head of the 4As and the head of ANA walk into a bar… Sorry, there’s no punchline. But there is this advice for new business execs, a.k.a. agency rainmakers, from Greg […]
The post The Recipe to Make Rain? Same As It Ever Was appeared first on Adpulp.
The digital platform is grappling with the proliferation of anti-vaccination content online, a problem also faced by Facebook, YouTube and Twitter.
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