Hasta La Creative!

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3 million square feet last week, with 4,500 exhibitors showing their wares the latest in 8K screens, giant drones, walking cars, robot pets and automobile prototypes that would make Bruce Wayne jealous (but will never see the light of day).

Despite the sheer number of things on display at CES this year, the hottest items most relevant to marketers and game-changing for average consumers can’t even be seen. From the artificial intelligence increasingly powering, well, everything, to the forthcoming fifth generation of telecommunication technology, the most exciting stuff at CES couldn’t be touched.

Here are four key takeaways Ad Age correspondents picked up from the floor and from conversations with gimlet-eyed experts.

Continue reading at AdAge.com

HBO Coordinator, Multicultural Marketing (Temp):

HBO:
OVERALL SUMMARY Looking for a dynamic, self-motivated marketing professional to join our team of culture experts.  The Multicultural Marketing team…
New York City, New York

BASEL BRAILLE was a room full of fun facts and two performers. The catch? All fun facts were written on the wall in the tactile writing system Braille that could only be read out loud by the blind performers from the National Federation of the Blind.
As a result, visitors of BASEL BRAILLE were tricked into interacting with a blind person for the first time in their lives. Once the ice was broken with a fun fact, visitors engaged in genuine conversations that broke down the barriers between the sightet and the blind and changed their perception on blindness.

CREDITS

Advertised brand: National Federation of the Blind
Advert title(s): Basel Braille
Headline and copy text (in English): The Only Show During Art Basel That You Can Only See When You Cannot See.
Media (see available options below): Experiential
Advertising Agency: TAKEOUT, Miami, USA
Agency website: takeout.agency
Agency Instagram account: @get_takeout
Creative Director: Cris Cordero & Elisa Sain
Art Director: Cris Cordero & Elisa Sain
Copywriter: Cris Cordero & Elisa Sain
Illustrator: Cris Cordero & Elisa Sain
Photographer: Arne Engelen
Additional credits: Videographer: Arne Engelen, Giano Currie

Over the last 15 years, TVNewser has documented the downfall of some of the most high-profile TV news personalities–journalism professionals who had been welcomed into homes day after day for years, only to be undone seemingly in an instant. Below, a look at some of the most notable TV-news flameouts since 2004. Dan Rather In…

Television news matters. The networks should be monitored, scrutinized, criticized and applauded when appropriate. And all of the scrutiny makes TV news better. That was the simple idea behind the launch of my blog CableNewser 15 years ago. I was a television news junkie, and I wanted to read more about the shows, the stars…

Barbara Walters reinvented TV news during her five decades in the business. In 1974, she became the first female co-host of an American news program on Today (though she had already been doing the job unofficially for a decade); and two years later, ABC Evening News named her the first female co-anchor of a network…

On Jan. 1, 2004, a Towson University college freshman named Brian Stelter (now chief media correspondent for CNN Worldwide and anchor of Reliable Sources) launched a potent little blog about the TV news business. First called CableNewser, then renamed TVNewser that July when it joined the Mediabistro Blog Network, it quickly became the go-to industry…

The Portland Press Herald in Maine said it would bring back its local book reviews if the author and his followers brought in 100 new subscriptions. They brought in twice that.

Mais um Janeiro e mais uma CES! Rafael Silva e Rodrigo Gonzalez comentam no primeiro Tecnicalidade de 2019 sobre os produtos que mais curtiram na maior feira de tecnologia para consumidores do mundo! Eles também comentam sobre mudanças de smartphones e como tem sido essa experiência além dos dois primeiros gadgets da semana, um útil, …

O post Tecnicalidade 106 – Uma mão considerável apareceu primeiro em B9.