Stylish Cyclist Breathing Masks – The Rare Bird London Pollution Masks Protect Urban Cyclists (GALLERY)

(TrendHunter.com) Urban air pollution is wreaking havoc on the health of many consumers around the world, so the Rare Bird London pollution masks have been developed to help cyclists limit their exposure.

Ideal for…

WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business

The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to…

Bicoastal Production Company IMPOSTER LaunchesWith Executive Producer Avtar Khalsa at the Helm

announcement

BuzzFeed Plans Layoffs as It Aims to Turn Profit

About 15 percent of its work force will be cut, or about 200 employees across the company’s departments, including the news division.

WPP's Possible drops complaint over U.S. Army ad business


WPP’s Possible has filed to dismiss its U.S. Court of Federal Claims complaint regarding the U.S. Army agency account, which was awarded to Omnicom’s DDB in November. This comes days after Interpublic Group of Cos. agency McCann moved to dismiss its own complaint, which was originally filed in November.

It appears to signal the end of a long-protracted battle for the sought-after account.

Possible, which fought for the agency account against McCann and DDB, filed its complaint in December. The agency alleged that at the price DDB promised the Army, the Omnicom shop would “likely be unable to perform the basic requirements of the contract.”

Continue reading at AdAge.com

High-Quality Phone Camera Accessories – The Bitplay Snap Case Takes DSLR-Like iPhone Photos (GALLERY)

(TrendHunter.com) The bitplay snap case is an iPhone accessory that offers superior protection with its dual-layer design. The tough polycarbonate outer shell works flawlessly with the shock-absorbing TPU layer. The…

WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business

The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to…

Superfan: Dragonfly

Superfan Print Ad - Dragonfly

The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.

Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.

With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes.

This, while also saving energy and electricity. They are ‘shaped to fly’.

Make Sure Your Brand’s Audio Is In Tune

Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]

The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.

Voice-Controlled Camper Modules – The 'PlugVan' Can Be Retrofitted Onto Your Existing Camper Van (GALLERY)

(TrendHunter.com) The PlugVan is an innovative German-designed camper module that makes it possible for you to go about controlling smart home features of your van using your voice.

What’s great about the…

Facebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was Deleted or Demoted

Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was reduced following review by third-party fact-checkers, if applicable. And the social network issued a warning that it may begin removing pages or groups that…

Natty Light Is Back in the Super Bowl With a Regional Spot Promoting Its College Debt Relief Program

Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better known as “Natty Light”), largely due to its low price tag. So it made sense that the brand would tackle…

Amazon Introduces Scout the Delivery Robot

Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon’s Scout, an autonomous six-wheeled delivery system the company says is “the size of a small cooler.” While it doesn’t appear customers can specifically request delivery via Scout, Amazon said it is an option for some Amazon customers north…

Gillette under social media fire for old promo that objectified women


No Sweethearts for you

If you’re looking for conversation hearts to give out on Valentine’s Day, you’re out of luck. Sweethearts, the colorful heart-shaped candies with messages on them won’t be available in time, as CNBC and others report. Sweethearts-maker New England Confectionery Company, or Necco, went out of business in 2018. And while it found a buyer, the new owner didn’t have time to ramp up production ahead of Valentine’s Day. There are other brands out there for those who don’t mind non-Sweethearts conversation hearts, including Brach’s and even Sour Patch Kids. Plenty of Sweethearts are up for sale on Amazon. You may want to check the expiration date.

Free bacon

Continue reading at AdAge.com

Rhinocort: Take Charge Hay Fever

You gotta take charge with Rhino.

When pesky pollen tries to sucker your schnoz, take a squirt of Rhinocort; its dual actions blocks allergies like a boss & relieves hay fever symptoms so them flowers will be pushin’ up the daisies.

Video of Take charge with Rhinocort

The Carpetbagger: Blockbusters, #MeToo and More: 4 Takeaways From the Oscar Nominations

There was heartening news for an academy that nearly introduced a popular-film award. But accusations against the director of “Bohemian Rhapsody” show the group’s limits.

Audra McDonald and Michael Shannon to Star in ‘Frankie and Johnny’ on Broadway

The acclaimed performers will perform a revival of the intense and intimate Terrence McNally play starting in May.

UPS reunites with The Martin Agency, taps Initiative for media


After 10 years, UPS will be working with The Martin Agency again. The Interpublic Group of Cos.-owned shop, which held the account from 2000 until 2009, says it has been selected to handle strategic brand and campaign communications for UPS. The package delivery company will also work with Initiative, another IPG shop, for media.

Both agencies will work in UPS in North American, European and Canadian territories. Martin has been working with the company’s European and Canadian units on campaigns since October 2016, and says it will also be leading brand and performance marketing in North America.

UPS said in an emailed statement that Martin is the company’s advertising agency of record in the U.S., but declined to comment further.

Continue reading at AdAge.com

Gillette under social media fire for old tweets that objectified women


No Sweethearts for you

If you’re looking for conversation hearts to give out on Valentine’s Day, you’re out of luck. Sweethearts, the colorful heart-shaped candies with messages on them won’t be available in time, as CNBC and others report. Sweethearts-maker New England Confectionery Company, or Necco, went out of business in 2018. And while it found a buyer, the new owner didn’t have time to ramp up production ahead of Valentine’s Day. There are other brands out there for those who don’t mind non-Sweethearts conversation hearts, including Brach’s and even Sour Patch Kids. Plenty of Sweethearts are up for sale on Amazon. You may want to check the expiration date.

Free bacon

Continue reading at AdAge.com

On the Adweek Podcast: The Lessons of Gillette

It’s not often that an ad triggers a national discussion the way Gillette’s recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating and preachy. On this week’s…