Hasta La Creative!

UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO.

Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO.

Before joining UM in 2003, Lewis spent a decade at McCann Erickson working as an account director for clients including L’Oral, Black & Decker and Coca-Cola.

Continue reading at AdAge.com

Netflix dominated the television industry in 2018 as the streaming service grew to more than 137 million subscribers worldwide, snapped up TV’s biggest creators like Ryan Murphy and Kenya Barris and prompted big media companies like AT&T and Disney to prep their own OTT offerings. It has even bigger plans for 2019, as chief content…

Tumblr has been unavailable for download via the iOS App Store since mid-November due to child pornography that slipped through its filters, and it took a big step toward remedying that issue on Monday this week. The Verizon Media Group/Oath-owned microblogging platform announced Monday that all adult content will be banned starting Dec. 17. In…

Viacom expects to see its advanced marketing solutions business double in 2019, CEO Bob Bakish said during the 46th annual UBS Global Media and Communications Conference in New York on Monday afternoon.

The unit, which includes Viacom’s ad targeting products and branded content solutions, will bring in $343 million in revenue in 2018, Bakish said.

Bakish said he expects Viacom’s ad revenue to return to growth in the back-half of 2019 thanks to new ad products and solutions coming to market, access to more inventory where ads can be dynamically inserted, or swapped out in order to be targeted to specific households, and improvement from Nickelodeon, whose ratings have been struggling.

Continue reading at AdAge.com

In today’s marketing and advertising industry, data is part of every conversation, every pitch and every plan. Now that we all agree that the inclusion of data is table stakes, the conversation must go beyond simply acknowledging the need for it or claiming the possession of it. The right conversation is about where it comes…

The digital economy in Southeast Asia is on track to hit $240 billion by 2025, which is $40 billion more than previous estimates, according to the latest e-Conomy Southeast Asia 2018 report from Google and Singapore-based Temasek, which manages investments and assets for the government. The report said the internet economy in Southeast Asia “hit…

Estamos na reta final de 2018 e, com ele, começam a aparecer nas redes todo tipo de lista de melhores que tradicionalmente costumam aparecer no fim do ano. Estas retrospectivas existem aos montes e nas mais variadas combinações, formatos e temas, desde ranqueamentos escritos sobre os melhores discos até listas feitas em vídeo com ou …

O post Retrospectiva em vídeo reúne os melhores filmes de 2018 apareceu primeiro em B9.

It’s been 40 years since the Sex Pistols arrived and shook up a fairly corporate and slick music scene. Now, John Lydon is 62, the music seems a little tame even if it’s still raw, and anyone who remembers (if they can remember) those punk years has more gray hair that’s in need of dyeing, […]

The post The Punk Rock Of Business Sings A Familiar Song Of Disruption appeared first on Adpulp.

Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.