Hasta La Creative!

A Faber-Castell fez uma adaptação da música “Aquarela”, que marcou a história da empresa com o comercial de 1984, para falar sobre a diversidade racial tão típica do Brasil. Depois de 34 anos a canção volta a embalar uma campanha da marca, desta vez mostrando como há diversos tons de pele entre as pessoas e como agora …

O post “Aquarela” volta a ser tema de comercial da Faber-Castell para mostrar diversidade racial brasileira apareceu primeiro em B9.

O Spotify divulgou sua tradicional lista de artistas mais populares na plataforma em 2018. No topo do ranking temos Drake, que depois de perder o primeiro lugar para Ed Sheeran no ano passado, voltou ao posto que já ocupou em 2015 e 2016, contabilizando 8,2 bilhões de streams só nesse ano. Em segundo lugar aparece Post …

O post Drake volta a encabeçar lista dos artistas mais ouvidos do ano no Spotify em 2018 apareceu primeiro em B9.

If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]

The post From Canada With Love: A Little Generosity Goes A Long Way appeared first on Adpulp.

Martin Sorrell’s S4 Capital says the much buzzed-about potential acquisition of San Francisco-based digital media and programmatic consultancy MightyHive is on announcing early Tuesday a deal valued at $150 million.

S4 whose stated focus is on digital creative, digital media buying and planning and first-party data said in a London Stock Exchange U.K. regulatory disclosure that programmatic advertising spend is seeing significant growth and that MightyHive is “well-positioned to capitalize on the digital transformation and disruption of marketing.” MightyHive saw revenue increase at a compound annual growth rate of 129 percent from 2015 to 2017, S4 said.

In a note to clients and partners from the company’s founders on MightyHive’s website, its leadership said MightyHive will become a wholly owned subsidiary of S4 and that Pete Kim, CEO and co-founder and Christopher Martin, COO and co-founder, will join the S4 Capital board of directors while remaining in their day-to-day roles at MightyHive.

Continue reading at AdAge.com

(TrendHunter.com) This list of celebrity-created gift ideas channel talents from multitudes of different areas, including artists, musicians, actors, models, and athletes.

Rihanna is a woman of many talents, and she…

(TrendHunter.com) This eclectic list of sci-fi gift ideas covers all possible interests of the dedicated fantasy lover. The suggestions cover a variety of industries — from furniture and fashion to gaming and toys….

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Say goodbye to adult content on Tumblr, a place where porn-y pics have always been easy to find. The blogging site announced that it would no longer allow images of “real-life human genitals or female-presenting nipples.” (Another war on nipples? Here we go again.) Ad Age’s Garett Sloane writes that the new policy starts Dec. 17. Will this be the end of Verizon-owned Tumblr? Comedy writer Mike Drucker tweeted: “Congratulations to Tumblr on taking a stand against the only thing people still go on Tumblr for.”

Continue reading at AdAge.com

Iceland, Amazon and M&S ranked highly in the annual study, but John Lewis and Sainsbury’s performed relatively poorly.

(TrendHunter.com) You can never go wrong with the gift of shoes, and this list of shoe gift ideas is sure to offer plenty of inspiration that’s reflective of a diverse range of personal style.

Lovers of…