Dec
11
William Grant and Time Out partner for anti-mulled wine event
Posted in: UncategorizedHendrick’s, Monkey Shoulder, Glenfiddich and Reyka will feature at experience.
Dec
11
Nissan to create 40-foot snow globe
Posted in: UncategorizedActivation promotes new Altima model.
Dec
11
WPP reveals fresh branding to mark evolution
Posted in: UncategorizedSuperunion and Landor collaborated on new identity.
Dec
11
Jack Morton Worldwide names Adrian Taylor as creative chief
Posted in: UncategorizedHe takes over from Damian Ferrar.
Dec
11
The new world of marketing: why AI should be part of your strategy
Posted in: Uncategorized
Content provided by IBM with Insider Studios.
Machine learning is reinventing marketingand a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.
At the same time, only about a quarter of them use AI today. Industry analysts report artificial intelligence empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren’t applying AI to their marketing strategies.
Dec
11
Watch the newest ads on TV from Wendy's, Walmart, Robitussin and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Walmart wants you to know that you can order gifts online as late as 4 p.m. on Dec. 23 and then pick them up in-store on Christmas Eve. Robitussin serves up another installment in its continuing campaign with the tagline “It’s never just a cough.” And Wendy’s wants you to celebrate National Maple Syrup Day (Monday, Dec. 17) by eating a Bacon Maple Chicken Sandwich.
Dec
11
Verizon signals demise of AOL-Yahoo experiment with writedown
Posted in: Uncategorized
Verizon is conceding defeat on its crusade to turn a patchwork of dot-com-era businesses into a thriving online operation.
The wireless carrier slashed the value of its AOL and Yahoo acquisitions by $4.6 billion, an acknowledgment that tough competition for digital advertising is leading to shortfalls in revenue and profit.
The move will erase almost half the value of the division it had been calling Oath, which houses AOL, Yahoo and other businesses like the Huffington Post.
Dec
11
60 Gifts for New Parents – From Streetwear Onesies to Premie Skincare Solutions (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Welcoming a new born into the world isn’t easy, but this list of gifts for recent parents features products and innovations that can make that transition a little more manageable.
This list…
Dec
11
3D-Printed Cocktail Events – 'The Bulleit 3D Printed Frontier' Has a Printed Bar, Cocktails & Bites (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Bulleit Frontier Whiskey launched The Bulleit 3D Printed Frontier as a series of private, invite-only events in Oakland to showcase a unique fusion of art, design, drinks, music and technology.
In…
Dec
11
High-Tech Climate-Adaptable Shoes – The OBVS ADPT Sneakerboots Adjust to Any Conditions (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Adaptable clothing and accessories have become quite popular as consumers seek to get as much value out of their fashions as possible, which is seeing new options like the OBVS ADPT Sneakerboots be…
Dec
11
Exclusive VIP Future Festival Ticket Offer – Buy Any Ticket and Get a Free VIP Ticket (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Future Festival, the world’s #1 innovation conference, kicks off again in 2019 after an epic three-day World Summit 2018 event, hosted in the heart of Toronto. The Future Festival 2019…
Dec
11
imre, LLC: Social Marketing Program Manager
Posted in: UncategorizedSalary Description – Benefits, Supplemental Benefits, 401k, Reduced Friday Schedule, Mind & Body Ben:
imre, LLC:
imre is the agency that works, and we’re looking to add a social program manager to our team of experts to support our healthcare marketing division.
Sparks, Maryland
Dec
11
imre, LLC: Social Marketing Program Manager
Posted in: UncategorizedSalary Description – Benefits, Supplemental Benefits, 401k, Reduced Friday Schedule, Mind & Body Ben:
imre, LLC:
imre is the agency that works, and we’re looking to add a social program manager to our team of experts to support our healthcare marketing division.
New York City, New York (US)
Dec
11
Put Down Your Phone. This Holiday Ad Reminds You Life’s Too Short to Not Spend It With Loved Ones
Posted in: UncategorizedWhile we may sometimes lament the holidays–and the associated guilt that can come from it–the fact remains that they can be an essential connection with family and friends. Posting Instagram pics from places far afield isn’t quite like the human touch of being there together in person. Even among our closest friends, time spent together…
Dec
11
Group Nine Media Launches In-House Branded Content Studio
Posted in: UncategorizedGroup Nine Media prides itself on making content built for social media–or “social content on steroids” as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded content studio, called Brandshop, the company hopes to extend that slice of juiced-up, viral content to advertisers. “It is built solely to be a…
Dec
11
YouTube: Here’s How to Add a Filter to a Stories Post
Posted in: UncategorizedYouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos to their channel that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add a filter to a…
Dec
11
Time Magazine Selects Group of Persecuted Journalists as Person of the Year
Posted in: UncategorizedTime named a group of journalists it called “the guardians” from “the war on truth” as its Person of the Year. All of those named “have paid a terrible price to seize the challenge of this moment,” Time editor in chief Edward Felsenthal wrote. For the first time, Time gave the honor to someone who…
Dec
11
WPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers
Posted in: UncategorizedDuring today’s extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a “creative transformation company” best fit to serve a new kind of economy. At the very least, he said, WPP will deliver 15 percent margins by 2021 as part…
Dec
11
4 Cyber Week Trends That Will Influence Consumer’s Choices This Holiday Season
Posted in: UncategorizedAs predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday shopping. What’s behind this sales boost? We saw four trends playing a big role. Promotions are getting longer One-day doorbuster sales are out; multi-day shopping is…
Dec
11
What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s
Posted in: UncategorizedHistory has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled entire industries and the economy forward as the underdog is forced to innovate to get ahead. There’s only one number one, while the remaining 99.9 percent of…
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