Dec
07
#PlugBoy switches on Bude Tunnel Experience for Sainsbury's
Posted in: UncategorizedSainsbury’s famous perspex car park tunnel to become Christmas extravaganza.
Dec
07
AA hands media business to Goodstuff
Posted in: UncategorizedThe appointment is effective immediately and coincides with the marketing director’s departure.
Dec
07
Marlboro-maker Altria buys $1.8 billion stake in a cannabis company
Posted in: Uncategorized
Related Video: Altria Takes Major Stake in Cronos in Huge Bet on Pot
Courtesy: Cheddar
Altria Group Inc., the U.S. maker of Marlboros, made a $1.8 billion investment in a Canadian pot company Friday based on a simple premise: Cannabis is growing fast, and cigarettes are not.
Dec
07
4A's CEO: Unsubstantiated claims against agencies 'have got to stop'
Posted in: Uncategorized
Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, Marla Kaplowitz is fired up.
“We are going to start being a lot more proactive,” says the 4A’s CEO.
Last month, holding companies MDC Partners, Omnicom, Publicis Groupe, WPP and IPG revealed they had been cleared without action being taken. It was a rather abrupt and quiet end to what Kaplowitz says has been a “dark cloud” hanging over the industry.
Dec
07
Adaptive Ergonomic Neck Pillows – True Adaptive Guarantees the Comfort and Support of Its Users (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Massachusets-based brand Edge Signature launches a Kickstarter campaign that spotlights an ergonomic neck pillow. The product is fully adaptable and catered to bring the highest level of comfort and…
Dec
07
The First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After Infinity War
Posted in: UncategorizedIf you’ve seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That’s your cue to stop reading if you’d rather avoid spoilers from the most recent Avengers installment.) While few expect that the genocide wrought by Thanos will be permanent, the first…
Dec
07
Glued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words
Posted in: UncategorizedWill we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let’s be real–probably not. In this blink-and-you’ll-miss-everything society, the news cycle is relentless, an important update from your friends is always moments away and “staying connected” has morphed into…
Dec
07
YouTube: Here’s How to Add Stickers to a Stories Post
Posted in: UncategorizedYouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add stickers to a YouTube…
Dec
07
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies
Posted in: UncategorizedWhen it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017…
Dec
07
Playerunknown Battleground unleashes epic campaign
Posted in: Uncategorized
Entertainment
Highly Anticipated Launch of PUBG’S Sony Playstation®4 Version Features
Long Form Content and TV Campaign Collaboration with Battery and RSA Films
Long Form Content and TV Campaign Collaboration with Battery and RSA Films
Dec
07
Com painel objetivo, Paramount retorna à CCXP apostando na nostalgia
Posted in: Uncategorized
2017 não foi um bom ano para a Paramount Pictures. Um dos estúdios mais tradicionais de Hollywood, ela embalou uma sequência de fracassos no ano passado que incluíram “Transformers: O Último Cavaleiro”, o último capítulo da série dirigido por Michael Bay que acabou tendo sua bilheteria seriamente afetada pela má reputação agremiada à franquia e …
O post Com painel objetivo, Paramount retorna à CCXP apostando na nostalgia apareceu primeiro em B9.
Dec
07
2019 Grammy Nominations: Kendrick Lamar Leads, and Women Dominate Major Categories
Posted in: UncategorizedFacing criticism for a lack of diversity, the Recording Academy shifted its show’s processes, giving a crop of young and less heralded artists a chance to shine.
Dec
07
Best ads in 50 years: Cadbury made every creative green with envy
Posted in: UncategorizedAs part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Dec
07
Christmas 2018 brand activations: John Lewis, Cadbury, Tesco and Harvey Nichols
Posted in: UncategorizedThe festive period is well under way and brands have been rolling out experiences to get consumers in the Christmas spirit.
Dec
07
This is me: The soundscapes of Alex Baranowski
Posted in: UncategorizedThe composer and sound designer on his experience in big National Theatre productions and how he came to advertising.
Dec
07
Hot in 2018: Sorrell saga yet to reach final chapter
Posted in: UncategorizedThe WPP supremo made an ignominious exit from the company he had built from the ground up but wasted little time in getting his next venture up and running, stunning the ad industry and riling his former employer.
Dec
07
Bodyform marketer on taking risks and breaking taboos
Posted in: UncategorizedThe sanitary products brand has topped an outstanding year by scooping The Marketing Society accolade for its “Blood normal” work. Martina Poulopati discusses the brand’s approach.
Dec
07
Hot in 2018: Top 10 trailblazers
Posted in: UncategorizedThroughout December, we are revealing the best of our industry in 2018. These are the people making real strides towards a more inclusive future for adland.
Dec
07
Brexit and high-street woes dampen ad revenues, not Christmas fatigue
Posted in: UncategorizedJohn Lewis and Sainsbury’s have stuck with blockbuster festive ads.
Dec
07
Life is good in the post-good era
Posted in: UncategorizedNot every brand needs to have a meaningful purpose.
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