Dec
12
Greenpeace: The Handmade Gift
Posted in: Uncategorized
Dec
12
Tech Fix: Yes, You Can Be an Ethical Tech Consumer. Here’s How.
Posted in: UncategorizedProducts that we enjoy continue to create privacy, misinformation and workplace issues. We can do better at getting the industry to do better.
Dec
12
McDonald's makes a big, beefy antibiotics pledge
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
New Yorkers might find themselves doing a double take when they encounter a double-decker bus with a Jaguar SUV inside. And a brand which had its ads rejected by the NYC subway got even better publicity in an “SNL Weekend Update” sketch. But first, McDonald’s, which stopped serving chicken treated with antibiotics important to human medicine, is now starting to tackle the same issue for its burgers.
To promote Philadelphia dips there’s a Philadelphia Double Diptector. The prototype of a bowl that helps party throwers catch double dippers and sounds an alarm is being sold on eBay, with proceeds going to Feeding America. The Kraft Heinz brand worked with Droga5, Starcom, VMLY&R and others on the project.
Dec
12
Watch the newest ads on TV from Hyatt, The New York Times, Kohl's and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The New York Times says “The truth is worth it” in an intense commercial that spotlights its reporting in Myanmar. Kohl’s says “Give joy, get joy” in a holiday-themed ad. And Hyatt says “What makes it a home is something you feel” in a spot for Hyatt House.
Dec
12
Side Table Air Purifiers – The Conceptual 'COZY' Air Purifier Blends Seamlessly into Any Space (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) One of the biggest problems with traditional appliances for the home is that they have a somewhat unsightly aesthetic, so the conceptual ‘COZY’ air purifier has been designed to change…
Dec
12
Creative Circle: Creative Account + Project Manager
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Creative Account + Project ManagerLocation: CincinnatiStatus: Full TimeEstimated Duration: Full TimeStarts: Interviewing this weekRate: Arou
Cincinnati, Ohio
Dec
12
Creative Circle: Art Director
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Art DirectorLocation: IndianapolisStatus: Full TimeEstimated Duration: Full TimeStarts: Next MonthRate: up to $80k DOE – Relocation Availabl
Indianapolis, Indiana
Dec
12
Facebook Overhauled Its Life Events Feature
Posted in: UncategorizedFacebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the coming days on iOS, Android and desktop. Animated photos and videos can now be added to life events posts, and people can also browse art…
Dec
12
Facebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Posted in: UncategorizedFacebook didn’t fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar rankings by Comparably, a platform where employees anonymously provide data on compensation and insights into work culture. Facebook slid…
Dec
12
7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
Posted in: UncategorizedFor much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered for their physical strength, their athletic prowess and their courageous spirit while teen girls were pushed to the background and patted…
Dec
12
White Ops Launched a PSA to Increase Public Awareness About Ad Fraud
Posted in: UncategorizedIn the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry’s largest names waxing lyrical on its potential societal damage. This culminated in the arrest of six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud…
Dec
12
Benjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon
Posted in: UncategorizedBenjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies. Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company….
Dec
12
P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for People of Color
Posted in: UncategorizedWalker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal–Recode reported P&G most likely paid between $20 to $40 million for the company–gives Walker & Company the resources to compete with the…
Dec
12
The Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
Posted in: UncategorizedThe Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company’s new evp and CMO, effective immediately. Calpin will report to the company’s president Andrew Lustgarten. Calpin joins the team from WeWork, where she served as CMO for just under a year. In that role she was responsible…
Dec
12
Com aposta na diversidade de produtos, Coca-Cola Brasil lança nova logomarca
Posted in: Uncategorized
De dezembro a fevereiro, a Coca-Cola Brasil vai explorar a campanha “Coca-Cola Brasil é Para Todos”, que busca reforçar o compromisso da marca de se tornar uma empresa de bebidas cada vez mais completa. Assinado pela WMcCann, o trabalho relaciona estilos de vida aos diversos produtos da companhia, que oferece bebidas para diferentes gostos e …
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Dec
12
Pesquisa sobre diversidade na publicidade mostra que Brasil ainda precisa quebrar estereótipos
Posted in: Uncategorized
A agência Heads, em parceria com a ONU Mulheres, divulgou uma nova edição de sua pesquisa sobre a representatividade de gênero e raça na publicidade brasileira. A sétima edição do estudo “TODXS – Uma análise da representatividade na publicidade brasileira” mostra que, apesar de estar em evolução, o mercado nacional ainda precisa quebrar estereótipos e se conectar …
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Dec
12
Vídeos de gameplay no YouTube foram vistos mais de 50 bilhões de vezes em 2018
Posted in: Uncategorized
Embora os videogames tenham sido criados para serem jogados, há quem prefira ver outras pessoas jogando os joguinhos preferidos ou que mais lhe interessam em plataformas como o Twitch ou o YouTube. E elas são muitas, viu: de acordo com Ryan Wyatt, o chefe global da parte de Games do YouTube, as estatísticas analisadas pelo …
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Dec
12
Filmes protagonizados por mulheres fizeram maiores bilheterias que os por homens entre 2014 e 2017, aponta estudo
Posted in: Uncategorized
Como reportou a Variety, um novo estudo mostra que no período entre 2014 e 2017 os filmes protagonizados por mulheres tiveram desempenho superior ao de obras protagonizadas por homens na bilheteria. Feito em parceria entre a Creativity Artists Agency e a empresa de tecnologia Shift7, o estudo criou esta análise inspirado pelo movimento Time’s Up, que …
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Dec
12
WPP: The Future is Not Media Buying
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Creative agencies have taken the brunt of WPP’s efforts to save its business, but the real risk is media agencies.
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