(TrendHunter.com) Gareth Pugh’s slick Spring/Summer 2019 provides the audience with a striking example of outcast fashion. The British designer extracts inspiration from the artfully quirky part of society to…
(TrendHunter.com) These 2019 auto trends range from custom holographic sports cars to electric car conversion companies. While examples like Dreams Factory Automotive customized Lamborghini Aventador is wrapped in a…
(TrendHunter.com) These 2018 education trends range from leader-curated book clubs to educational video game updates. Standouts in the realm of schooling and curriculum include Genius Owl, an extra-curricular rental…
Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports….
Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, Stella Artois partnered with Water.org to bring clean water to developing countries, and UPS helped…
Big Tech has spent years–and millions of lobbying dollars–avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and allegations of bias against conservatives, the lucrative advertising-fueled business models of companies like Facebook, Google and Twitter have come under the regulatory microscope. California and Vermont, for example,…
To deal with the dark days of December, it’s the joy of change one should remember.
The Woman in White is a retrospective lookbook and short film surrounding the life of Emily Dickinson. The poem “Because I could not stop for Death” is highlighted throughout the lookbook and provided inspiration for the narrative. Emily is said to have dressed “wholly in white” following her father’s death. Photography style inspiration was drawn from the work of Francesca Woodman.
A fantastical, hand crafted, animatronic, and interactive experience paying homage New York City’s iconic sites.
Programmatic ad spend is only continuing to rise with such technologies powering more than 80 percent of all display ad buys in the U.S. according to eMarketer. Although, the growing dominance of the industry’s largest names, a.k.a the duopoly and increasingly Amazon, is forcing ‘independent ad tech’ to make some major calls–such as which tech…
There’s virtually no ecommerce story this year that doesn’t feature Amazon, but it’s not the only company that made waves. Ahead are a few of the biggest ecommerce trends from 2018 and many–like Amazon’s quest for dominance to the rise of more permanent retail stores of digital darlings–are likely to continue in 2019. Amazon, Amazon,…
There’s a new top tweet in town–and this year, not one of the 10 most popular tweets of the year came from a brand. In 2017, Barack Obama was No. 1 with his response to violence in Charlottesville, Va. This is according to social media analytics firm Talkwalker, which found Obama had three of the…
It was a tumultuous, sometimes painful, year for a lot of publishers and the talented journalists employed by them. There were multiple layoffs throughout the industry, and entire media outlets were shuttered. Many publications changed ownership this year, and other brands greatly reduced their print product–or eliminated them altogether. Multiple publications made moves, though, to…
The White House isn’t the only place that saw a sizable leadership exodus in 2018. Across Hollywood, more than a dozen top TV execs headed for the exits this year, mostly due to megamergers, #MeToo and new opportunities elsewhere. (During just two months this fall, each the big four broadcasters underwent a significant shake-up in…
For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style—Pharrell Williams developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The campaign includes fashion models and professional tennis players alike.
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