Adweek’s 25 Most Popular Brand Marketing Stories of 2018

In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again–think Apple’s HomePod ad. Then there…

Retrospectiva B9: Os 10 Braincasts mais ouvidos de 2018

Foram 42 novos Braincasts publicados em 2018, com ouvintes em mais de 70 países e quase 5 mil minutos de conversa. Abaixo, segue a lista com os 10 programas mais ouvidos durante o ano. Como sempre, agradecemos a audiência, paciência e os milhares de emails e comentários que chegaram elogiando, criticando e adicionando ideias e …

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Just in time for Christmas: Apple Socks!


If you’re still not done with your holiday gift shopping, maybe consider buying a pair of Apple Socks? Or the Apple Lickamaforbus? Or perhaps Apple’s new Handsome Anthony?

Usually the Bad Lip Reading channel on YouTube does a delightfully awful job of lip reading high-profile events, such as the royal wedding or Mark Zuckerberg’s Capitol Hill testimony, and relies solely on found footage for the visuals. But today, as a sort of early Christmas gift to all of us, BLR has released its take on an Apple product launch that includes actual shots of, uh, misinterpreted Apple gear. All of it seems must-haveand probably overpriced. Including Apple Toast (which we’re dying to try).

Continue reading at AdAge.com

Watch the newest ads on TV from Ford, Papa John's, the NBA and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The NBA says you can “sit courtside from anywhere” when you download the NBA on TNT VR app. Ford compares its trucks to trusty horses, mules and even reindeer. And Papa John’s thinks you should order a pizza “for special occasionsor to make not-so-special occasions better.”

Continue reading at AdAge.com

Instagram backpedals on horizontal scrolling after user outrage


Facebook’s Instagram redesigned its platform for horizontal scrollingand the plan almost immediately went sideways.

The popular social media app’s unannounced refresh, which Instagram has since labeled a bug, took users by surprise Thursday. Instead of scrolling through posts vertically, some people were forced to swipe and tap left and right through their feeds, similar to how the app’s “stories” feature works. Users went berserk on social media, with #instagramupdate trending on Twitter. Instagram quickly reverted back to the original top-to-bottom scrolling feature even before everyone had seen the update.

“That was supposed to be a very small test that went broad by accident,” Adam Mosseri, the head of Instagram, tweeted alongside a grimacing emoji. “Should be fixed now.”

Continue reading at AdAge.com

6 Trends Agencies Need to Prepare for in 2019

What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying power and demand attention? Here are six ongoing trends agencies should be ready for in 2019. Marketing services will continue to go in-house…

YouTube: Here’s How to Delete a Chat

Did you know YouTube allows you to delete chats you’re not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap “Inbox” at the bottom of the screen. Step 2: Tap the chat you wish to delete. Note: If you…

Apple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color

For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic “Angry Chicken” to launch the brand’s Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the stunts to decent effect. Free runner (and Red Bull athlete)…

Esports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the New Year

Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports….

Publishing Underwent Massive Disruption but Remains Grounded With Quality Content and Emerging Tech

No one can argue that publishing hasn’t gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the buying and selling of popular digital publications, like…

People Who Share News Articles Trust Them, But People Who Research Them Don’t

The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people doing the sharing and the people receiving those links and looking into matters further. This study was conducted using Gallup’s…

How Using Addressable TV Can Reduce Repetitive Ads

There’s a reason why all the digital platforms and tech giants are prioritizing TV. It’s a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion. But brands need their marketing dollars to work harder. They are working with fewer, more strategic partners, and driving performance and results is as…

Penny: Christmas doesn't need much. Only love.

‘Christmas Doesn’t Need Much, Only Love” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The message of the animated film that a little bit of love can go a long way, has had a big impact in Germany where the film has had over 22 million views, including 14.95 million YouTube views. Today the film is released globally.

Video of Spot | PENNY | Christmas doesn’t need much. Only love.

Eurosport: Interruptions, Bird

Eurosport Print Ad - Interruptions, Bird

Eurosport: Interruptions, Flag

Eurosport Print Ad - Interruptions, Flag

VG: People's World Chess Championship streams live in Oslo & NYC

On the occasion of the World Chess Championship between Norway’s Magnus Carlsen and American Fabiano Caruana, VG, JCDecaux Norway and Branded Cities organized their own for the public. Through a big screen at Oslo Central Station and the other at New York’s Times Square, people could play chess against each other and interact with each other. Before the real match, the 3-hour live streaming game allowed Norwegians and Americans e to share a simple moment of excitement and friendship across Atlantic Ocean.

Video of People’s World Chess Championship streams live in Oslo & NYC | JCDecaux Norway

Dr. Rhomberg Medical Centre: Ski pole

Dr. Rhomberg Medical Centre Print Ad - Ski pole

Our campaign with the motto “You look better with a helmet.“ reminds you in a caring and handmade way, that you should wear a helmet while skiing. Outdoor advertisement created by Hello, Germany for Dr. Rhomberg / Sanatorium for accident care.

Dr. Rhomberg Medical Centre: Sign

Dr. Rhomberg Medical Centre Print Ad - Sign

Our campaign with the motto “You look better with a helmet.“ reminds you in a caring and handmade way, that you should wear a helmet while skiing. Outdoor advertisement created by Hello, Germany for Dr. Rhomberg / Sanatorium for accident care.

Watch the newest ads on TV from Ford, Papa John's, the NBA and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The NBA says you can “sit courtside from anywhere” when you download the NBA on TNT VR app. Ford compares its trucks to trusty horses, mules and even reindeer. And Papa John’s thinks you should order a pizza “for special occasionsor to make not-so-special occasions better.”

Continue reading at AdAge.com

Dr. Rhomberg Medical Centre: Crash fence

Dr. Rhomberg Medical Centre Print Ad - Crash fence

Our campaign with the motto “You look better with a helmet.“ reminds you in a caring and handmade way, that you should wear a helmet while skiing. Outdoor advertisement created by Hello, Germany for Dr. Rhomberg / Sanatorium for accident care.