After a story in Fast Company detailed digitally native razor darling Dollar Shave Club’s continued relationship with Fox News firebrand–and Michael Cohen client–Sean Hannity, Twitter users were not shy in voicing their disapproval. And, in multiple instances, they cancelled their subscriptions to join rival razor clubs like Harry’s. According to the report, which posted at…
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company’s most important global market to Publicis Groupe’s Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram. The other…
Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495–just barely missing 500–as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series aired this year, compared to…
When looking at brands’ benevolence during the Christmas holiday season, it’s hard to find a program that outdoes WestJet’s 2013 real-time giving. It’s still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a…
Nos países onde faz frio na época do Natal, algumas pessoas mantém a tradição do suéter temático para a data, uma peça que sempre vira piada por não ser lá muito bonito. Pegando esse gancho, o Helsingin Sanomat, maior jornal em circulação na Finlândia, teve a ideia de colocar as piores notícias do ano como estampa …
O post Jornal na Finlândia estampa piores notícias do ano em suéteres de Natal apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Burger King hypes its $6 King Box, which includes a Whopper, fries, a drink and two cookies. JC Penney promotes its current sales on “gifts for him” and diamond jewelry and in a sort of his-and-hers take on holiday gift-giving. And Missy Elliott’s “Work It” serves as the soundtrack for a KitKat spot with the tagline “Breaks are good. Have one!”
Clive Sirkin is leaving Kellogg Co. after three years as the food marketer’s chief growth officer just as sales have started to improve.
Beginning Jan. 1, Sirkin’s role will be filled by Monica McGurk, who joined Kellogg in July as chief revenue and e-commerce officer, Kellogg said.
It was not immediately clear where Sirkin is headed. He came to Kellogg in December 2015 after serving as Kimberly-Clark’s CMO, and prior to that spending years on the Kellogg account at Leo Burnett.
No matter how the world tries to show the impact of violence against women using manipulated images through ads, in this campaign we want to reflect that this is not enough since the reality of it still more brutal.
“Hartwall: The Greyest Day of the Year”
To promote their national alcoholic beverage, Hartwall’s Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland’s characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign – ‘The Greyest Day of Year’.
They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall’s Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast.
According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well.
Christmas holiday are on the one hand the most beautiful and peaceful part of the year. But on the other hand, these days are full of irresponsible consumption. Because of a few wealthy days people are willing to go in debt for next months, waste amount of food and create huge amount of garbage. Slovenská sporite??a, as the leading bank want to inspire the people to behave and shop responsible during the Christmas time.
The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha’s experience ? a story of bi-weekly flights between New Brunswick and Montreal ? we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers’ memories, including Keisha’s, as this space is the starting point for their adventures. Keisha’s story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel.
Every year around International Human Rights Day on December 10th, hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met.
These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses.
This year’s writeathon focused on 10 women who are imprisoned or persecuted because they defend human rights in their communities.
Writing for rights works. For more than 13 years, writeathons have changed lives and helped to free hundreds of prisoners of conscience. In 2017, more than 5.5 million cards were sent from over 208 countries and territories.
Every year around International Human Rights Day on December 10th, hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met.
These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses.
This year’s writeathon focused on 10 women who are imprisoned or persecuted because they defend human rights in their communities.
Writing for rights works. For more than 13 years, writeathons have changed lives and helped to free hundreds of prisoners of conscience. In 2017, more than 5.5 million cards were sent from over 208 countries and territories.
The imprisoned entertainer, who was convicted of sexually assaulting Andrea Constand, says in court papers that he did not receive a fair trial.
Citi is switching up its Olympics strategy. The financial giant will no longer sponsor the U.S. Olympic and Paralympic teams, but has instead entered into a partnership with the International Paralympic Committee through 2020 in 18 countries.
“These athletes have overcome adversity to achieve the world’s most elite level of sporting excellence,” said Citi CEO Michael Corbat in a statement. “Their strength, perseverance and determination is truly what makes them exceptional.”
While there’s no creative around the new sponsorship yet, the bank is expected to time new marketing campaigns and promotions to the 2020 games and qualifying events in 2019. The brand, which had sponsored the U.S. Olympic and Paralympic Teams in 2012 and 2016, works with Publicis.
Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, Hyper Casual (apps with at…
How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it’s still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he bought an ownership stake in early this year. In a new clip, Reynolds continues to leverage his combination of star…
To promote Sony’s new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a subway car, are transported into…
The next time you’re about to get into a Lyft, pay attention to how you respond when the driver asks your name. I’m willing to put $5* on the fact that a good 90 percent of the time, you probably just say “yep.” You likely don’t say, “correct, that is my name” because let’s face…
While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion’s share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do recon on the program, client…
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