Hasta La Creative!

It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. What is an influencer, anyway? An influencer is defined as an individual who has the…

The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations–and a guy known as the Darth Vader of Russia. That’s because many of its most popular platforms have partnerships with and/or investments from organizations with links to the…

Armstrong leaves without a job to go to amid restructure at automotive company.

The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations–and a guy known as the Darth Vader of Russia. That’s because many of its most popular platforms have partnerships with and/or investments from organizations with links to the…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Apparently, decluttering your brand name is all the rage. Dunkin’ Donuts is trimming the “Donuts” from its name, and Weight Watchers has slimmed down to WW. In the agency world, Ogilvy shed “& Mather” this year. Digitas LBi is just plain old Digitas now. And this week New York agency Figliulo & Partners announced that it wants to be called Fig, like the fruit. Read more on that by Ad Age’s Ann-Christine Diaz.

To be fair: There are a few agencies snubbing the Marie Kondo-ization of brand names. One is the newly formed VMLY&R, obviously. And an ad agency called Office of Baby is going from a 12-letter name to a 22-letter one; its new moniker is Interesting Development.

Bait and switch

Continue reading at AdAge.com

(TrendHunter.com) The iBerço 2.0 Chair by the Se7e Life Design of Grupo MHS has been unveiled by the concept brand as a stylish piece of furniture that is integrated with technology to make it appealing for…

The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its new campaign for the automaker. The agency was tapped to lead Ford’s fall campaign in August, while its global creative review was still going on. While BBDO was named global lead creative agency in that…

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, was revealed last week.

Tutssel will be honoured for being ‘a tireless initiator of ground-breaking creative work’ in Amsterdam next month.

Somebody has finally said what we’ve all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.