Hasta La Creative!

To nail down what great CMOs have in common, I spoke with Greg Welch, the highly respected search consultant at Spencer Stuart. Welch believes that CMOs may have swung too far to the data/performance side of their jobs at the risk of forgetting their role as organizational leaders, a characteristic that separates the average from the great. Encouraging CMOs to build a peer network and to create their own board of advisors, Welch also warns of constant self-promotion.

How has the training and leadership for CMOs has changed in recent years?

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Entre outubro e dezembro de 2018, a Club Social distribuirá milhares de GB de internet a todos os seus consumidores. A mecânica da promoção “Parou, Perdeu” é bem simples: basta comprar qualquer produto da linha Club Social, realizar o cadastro no site e resgatar o pacote de dados de internet entre os dias 8 de …

O post Club Social distribui milhares de GB de internet a todos os seus clientes apareceu primeiro em B9.

Entre outubro e dezembro de 2018, a Club Social distribuirá milhares de GB de internet a todos os seus consumidores. A mecânica da promoção “Parou, Perdeu” é bem simples: basta comprar qualquer produto da linha Club Social, realizar o cadastro no site e resgatar o pacote de dados de internet entre os dias 8 de …

O post Club Social distribui milhares de GB de internet a todos os seus clientes apareceu primeiro em B9.

Entre outubro e dezembro de 2018, a Club Social distribuirá milhares de GB de internet a todos os seus consumidores. A mecânica da promoção “Parou, Perdeu” é bem simples: basta comprar qualquer produto da linha Club Social, realizar o cadastro no site e resgatar o pacote de dados de internet entre os dias 8 de …

O post Club Social distribui milhares de GB de internet a todos os seus clientes apareceu primeiro em B9.

The brightest spot here is at No. 1, Hulu’s “Never Get Hulu,” thanks to a celeb cast doing their acting thing pretty well. In general, though, the landscape is a little dull this week. An old-school Sensodyne commercial starring (actual?) dentists in white smocks (note: we have never seen a dentist in a white smock) droning on about teeth pretty much sums things up. Though, yeah, we perked up when we heard we could be eating chocolate ice cream again. Not that we have teeth problems.

As always, and quite pointedly this week in particular, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements

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The Advertising Standards Authority has banned three versions of an ad for clothing brand Nasty Girl featuring a model it said appeared unhealthily thin.

We’re used to getting coffee with books and meatballs with Swedish furniture, but not so much avocado toast with wedding rings or hot chocolate with cellphones. Nevertheless, thanks to online competitors and the preferences of younger consumers, dining options are expanding among specialty retailers as they seek to create welcoming spaces where consumers will linger…

Pentagram has been around for nearly 50 years, but the structure–set up by an architect, a product designer and three graphic designers in 1972–has allowed for the design firm to continue its growth. Today, Pentagram has 21 partners in four cities. Each partner jointly owns a piece of the firm, and there are no managing…

The brightest spot here is at No. 1, Hulu’s “Never Get Hulu,” thanks to a celeb cast doing their acting thing pretty well. In general, though, the landscape is a little dull this week. An old-school Sensodyne commercial starring (actual?) dentists in white smocks (note: we have never seen a dentist in a white smock) droning on about teeth pretty much sums things up. Though, yeah, we perked up when we heard we could be eating chocolate ice cream again. Not that we have teeth problems.

As always, and quite pointedly this week in particular, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements

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Continue reading at AdAge.com