Hasta La Creative!

If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Your logo is your brand identity and a visual that people should be able to immediately identify. The best kind of logos are inextricable with a certain brand, like Coca-Cola, McDonald’s and Nike….

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A boy and his “pre-order unicorn” help GameStop hype Assassin’s Creed Odyssey. Kohl’s promises you the “lowest prices of the season” during its Wednesday-through-Sunday sale. And Viacom serves up clips of a bunch of pals from its TV showsincluding Martha Stewart and Snoop Doggin a get-out-the-vote spot that says “This November, don’t go to the polls alone. Bring your plus-one.”

Continue reading at AdAge.com

Better late than never: LinkedIn announced last October that it would roll out Talent Insights, a self-service tool to give recruiters access to rich data on talent pools and companies, in the summer of 2018 and, while the summer is over, Talent Insights is now here. Head of product, talent insights and talent brand Eric…

While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe’s new ad campaign focuses on helping you understand the many other data points that can be revealed when you examine your genetic makeup. With inscrutable names like MC1R or ALDH2, these genes aren’t the easiest…

Superprime has adde Yorgos Lanthimos to its director roster for U.S. commercial representation. Lanthimos’ first English language feature film “The Lobster” won the Jury Prize at the 68th Cannes Film Festival in 2015 while his most recent film,”The Favourite,” premiered last month at the Venice Film Festival, where it won the Grand Jury Prize. Lanthimos was born in Athens and began his career directing dance videos in collaboration with Greek choreographers, in addition to TV commercials, short films and theater plays. His work includes also 2017’s “The Killing of a Sacred Deer,” which won Best Screenplay in Cannes, and a short film vignette for Radiohead’s “Identikit.”

Continue reading at AdAge.com

Jamie Gutfreund, Wunderman’s global CMO, is running late for an interview to discuss the role agencies play when working with brands and massive cloud-computing companies.

Gutfreund, in San Francisco for Salesforce Dreamforce, is likely late because it’s near impossible to get anywhere during the three-day event, which attracts some 170,000 people each year. To put that number in perspective, 175,000 people attended the Consumer Electronics Show in Las Vegas last year, while 12,000 people were at the last Cannes Lions Festival of Creativity.

At Dreamforce, attendees aren’t talking about the latest brilliant creative, but instead speak about the so-called “fourth industrial revolution,” a phrase said countless times during CEO Marc Benioff’s keynote speech on Tuesday. “We started with steam,” Benioff said on stage. “Then it was electricity. Then computing. And now we’re in the fourth; we are all connected and we are all one. Everything is connected.”

Continue reading at AdAge.com

The City will start in January and operate independently from the magazine. It plans to hire 15 journalists to focus on beats like transportation, politics and affordable housing.

Clients, not media agencies, ought to own their data. Hear me out….

BBC Two’s first rebrand in 20 years features 16 new idents created by British and international animators.

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