Hasta La Creative!

The American Association of Advertising Agencies (4A’s) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. “The best thing for the industry is transparency” and moving away from “fragmented standards,” UM executive vice president, chief digital and innovation officer Joshua Lowcock told Adweek. He…

Group chief executive says a new Lida head will start in January and is confident that a significant account win is imminent.

Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they’re technology skeptics–I would argue that they’re technology ignorant. If you haven’t already started implementing AI into your customer engagement touchpoints, you’re losing on all fronts. From cohesive brand messaging to higher employee satisfaction, AI is the tool…

The announcement that Mr. Bezos would start a network of Montessori preschools has made some in the education world wary.

Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings Adobe increasingly in competition with Salesforce Marketing Cloud. At $4.75 billion, the purchase from Vista Equity Partners is the biggest in Adobe’s history and comes just months after…

Jazzelle Zanaughtti has made a name for herself by changing the rules in modeling. Her unconventional style is a refreshing change of pace from the somewhat predictable world of fashion. Additionally, her openness and honesty have earned her well-deserved global buzz and a legion of fans. British retailer Asos features Zanaughtti in its latest ad–and…

Envoy, a design consultancy-agency hybrid based in Irvine, Calif., announced today that it has acquired San Diego design studio Bulldog Drummond and Chicago experiential agency Leviathan. The three companies will combine to form Envoy Group, a self-described “strategic cross-discipline consultancy” offering strategy, design and tech services. Envoy Group will employ more than 100 people working…

Jägermeister will open Der Wald Bar on the terrace of Big Chill, Brick Lane, three minutes’ walk from the London Cocktail Week Village at the Truman Brewery, from 3 to 7 October.