Hasta La Creative!

It’s lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all parts of the globe during a 14-year tenure at the data behemoth. Now, Clarken is global president of Nielsen’s Watch, which provides Nielsen’s media…

Pharma and consumer-health giant GlaxoSmithKline is reviewing its massive global media account, according to people familiar with the matter. The marketer spent about $1.7 billion on advertising in 2017, according to Ad Age Datacenter.

In 2015, GSK awarded its global media business to incumbents Omnicom’s PHD and WPP’s Mediacom, Ad Age reported at the time. That came two years after GSK consolidated the bulk of its global media buying and planning account with WPP’s GroupM, while keeping PHD as its lead media agency for the U.S. in 2013.

The marketer did not respond immediately to a request for comment. PHD referred comment to the client; MediaCom didn’t immediately respond to a request for comment.

Continue reading at AdAge.com

Terri Meyer fondly recalls the time she called up the executive creative director at D’Arcy Masius Benton & Bowles and laid down the law. “Are you getting me that birthday present I want?” she demanded. And he did. A few days later, the present was waiting in the lobby. It was Sandy Greenberg. Meyer and…

With Mother’s Day right around the corner, many consumers are frantically Googling “2018 Mother’s Day gifts” to come up with last-minute ideas, often needing to sift through pages of search results to find that perfect gift. But what if that search could be interactive, personalized and, well, conversational? Conversational commerce could be the future of…

A Netflix está diversificando suas práticas em busca de mais assinantes, mas também está pensando em manter os existentes interessados em seus produtos. Depois das prévias de 30 segundos à la Stories, o serviço de streaming anunciou hoje que lançará um podcast sobre os bastidores de suas produções, entrevistando os responsáveis por seus filmes, séries, …

O post Netflix vai lançar podcast sobre suas séries e filmes apareceu primeiro em B9.

Full time salaried position commensurate :

FORREST & BLAKE MARKETING ADVERTISING:
Automotive Digital Marketing Agency is seeking an Account Manager to work directly with automobile clients and Account Executives.  Candidate MUST …
Clark, NJ

He helped found both The Chronicle of Higher Education and Education Week, two national publications that helped set an agenda academic agenda.

Film
Finnair

Finnair is the flag carrier and largest airline in Finland. In April 2018, Finnair set out to reinvent their in-flight culinary experience.

The background noise inside an airplane affects your taste perception. It enhances umami and bitter tastes, while reducing salty and sweet tastes. This got us thinking, how can we improve the in-flight dining experience and offer true Nordic flavors to passengers on board Finnair flights?

We recorded pure, natural sounds from Nordic Lapland with Finnair signature chef Steven Liu. And together with professor of molecular gastronomy Anu Hopia, we turned the recordings into unique soundscapes for each of the dishes served on board flights from Asia. Each soundtrack was made to enhance the flavors of the different dishes.

To offer a truly unique Nordic experience wherever you are, we also created a WeChat app for the Chinese audience. Take a picture of your food and advanced image recognition software interprets it and offers you a customized soundtrack for you to enjoy. The Nordic soundscapes will enhance the unique flavors of any recognizable food you are eating. Now, anyone can easily enjoy the taste of the Finnair experience, even on the ground.

Advertising Agency:Mirum Agency, Helsinki, Finland

Film
Astral Tequila

Advertising Agency:Erich & Kallman, San Francisco, USA