Hasta La Creative!

Snapchat has once again updated its look, hoping to win back users who hated an ad-friendly redesign from earlier this year. The company began rolling out the tweaks to its failed redesign last week, but that just set off another round of — perhaps predictable — criticism.

“Snapchat has been moving away from its roots,” says one agency executive on the condition of anonymity. “It’s been bending to the world of advertising rather than what’s best for users.”

Snapchat’s newest update was meant to fix the parts people hated about a January redesign, which drew online protests from famous Snapchatters including Kylie Jenner and Chrissy Teigen. The new fixes have done little to mollify the disgruntled, with many online commenters are expressing frustration over the costant tinkering. It seems Snapchat is simply damned if they do — and damned if they don’t — try to right the recent design wrongs.

Continue reading at AdAge.com

As a global agency CEO for the last 15 years and former chairman of the American Association of Advertising Agencies, the evolving client-agency paradigm is always top of mind for me. There’s been extensive talk in the news recently about how brands are redefining their agency relationships. From P&G announcing that they are building one…

It wouldn’t be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual for her to get onstage, she didn’t disappoint once she got there. Yaccarino, the company’s chairman of advertising and client partnerships,…

Grande auditoria prometida por Mark Zuckerberg ainda não foi encerrada

O post Facebook suspende 200 apps suspeitos, mas muitos outros ainda serão analisados apareceu primeiro em B9.

Welcome to our special pop-up TV upfronts newsletter. For the next week I’ll be nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we’ll bring you breaking news about the upfronts and some of the best (and worst) of TV’s dog-and-pony show. Get it in your email by signing up for the Media Buzz email right herewe’re taking it over for the upfronts.

Mamma Mia, it’s the upfronts again

NBC spent less time showing off trailers to its upcoming series (though in the nearly two-and-a-half-hour presentation it still felt like there were plenty) and instead focused on trying to entertain the audience of media buyers and marketers at Radio City Music Hall.

Continue reading at AdAge.com

For virtually every kind of communication, there’s exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has its own system, with a sequence of unique signs shared between coaches and players. For marketers in the C-suite, the common communication is the shorthand of strategy briefs,…