May
16
Telcel: Dads Who Are Also Moms
Posted in: Uncategorized
May
16
Tech Fix: Google’s File on Me Was Huge. Here’s Why It Wasn’t as Creepy as My Facebook Data.
Posted in: UncategorizedGoogle collects far more information about us than Facebook. But the Google data that our tech columnist downloaded on himself contained fewer surprises and was more easily deleted.
May
16
Watch the newest ads on TV from Verizon, Spotify, Southwest Airlines and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Thomas “Silicon Valley” Middleditch once again shows up out of nowhere (this time along a running trail) to plug Verizon. Spotify promotes its library of “killer songs you can’t resist” (Creativity Editor Ann-Christine Diaz has the backstory: “Spotify targets free users with scares and laughs in biggest global campaign to date”). And Southwest Airlines hypes its sale on summer fares, with one-way flights starting at $49.
May
16
Watch the newest ads on TV from Verizon, Spotify, Southwest Airlines and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Thomas “Silicon Valley” Middleditch once again shows up out of nowhere (this time along a running trail) to plug Verizon. Spotify promotes its library of “killer songs you can’t resist” (Creativity Editor Ann-Christine Diaz has the backstory: “Spotify targets free users with scares and laughs in biggest global campaign to date”). And Southwest Airlines hypes its sale on summer fares, with one-way flights starting at $49.
May
16
Speight's: The Dance
Posted in: Uncategorized
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three.
The decision to get away from those well-worn tropes provided an opportunity for Speight’s, which has launched a new brand campaign headlined by an unexpectedly heartwarming spot titled ‘The Dance’ created by DDB New Zealand.
A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you’d expect at Thursday night training for the 3rd-division social footy team.
May
16
Gist Chile Foundation: Preventive Poo
Posted in: Uncategorized
In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor.
May
16
Matchcota: Man In Love
Posted in: Uncategorized
We are all a mix, adopt a mixed breed dog and find PURELOVE
May
16
Matchcota: Woman In Love
Posted in: Uncategorized
We are all a mix, adopt a mixed breed dog and find PURELOVE
May
16
Calphalon: Can't Tell The Difference – Eggs
Posted in: Uncategorized
Doing the dishes doesn’t have to be a chore. Calphalon nonstick pans make cleaning easy.
May
16
Calphalon: Can't Tell The Difference – Caramel
Posted in: Uncategorized
Doing the dishes doesn’t have to be a chore. Calphalon nonstick pans make cleaning easy.
May
16
Calphalon: Can't Tell The Difference – Steak
Posted in: Uncategorized
Doing the dishes doesn’t have to be a chore. Calphalon nonstick pans make cleaning easy.
May
16
Just in case the FBI wants to rebrand its 'Crossfire Hurricane' investigation, 7 suggestions
Posted in: Uncategorized
You’ve really gotta feel for Mick Jagger & Co. They just can’t seem to avoid getting dragged into Trump drama.
In 2016 and 2017, Team Trump kept on appropriating Rolling Stones music (see “What Trump’s Refusal to Stop Using Rolling Stones Songs Says About Him”). And today, via a New York Times scoop headlined “Code Name Crossfire Hurricane: The Secret Origins of the Trump Investigation,” we learned that the FBI chose a Rolling Stones lyric to internally brand its Trump-Russia investigation. Here it is in context in “Jumpin’ Jack Flash”:
I was born in a crossfire hurricane
May
16
Amazon brings its cross-border ambitions to Alibaba's backyard
Posted in: Uncategorized
Amazon.com Inc. is bringing its competition with Alibaba right to the Chinese e-commerce giant’s backyard.
In the coming weeks, Amazon will host an event in the city of Hangzhou — Alibaba’s hometown — to connect online merchants with 400 Chinese manufacturers keen to sell electronics, car parts, home goods and more directly to American and European consumers. Amazon experts will provide insights into buying trends so merchants can stock up for the 2018 holiday season, according to an invitation reviewed by Bloomberg. Sponsored by Amazon Global Selling, the event is called “Coming Together For U.”
The gathering is part of Amazon’s effort to evolve from an e-commerce platform into a global logistics operation. The idea is to help Amazon merchants connect directly with manufacturers in China, a region largely out of the company’s reach. Amazon would collect fees for helping merchants source goods directly from factories and ship them to other countries so they can be delivered quickly once orders roll in. Speedy delivery helped Amazon dominate e-commerce in the U.S., and the company wants to do the same globally to fend off Alibaba Group Holding Ltd., EBay Inc. and Wish Corp.
May
16
Creative Circle: Digital Copywriter
Posted in: Uncategorizedcompetitive:
Creative Circle:
Our agency client has a need for a Digital Content Writer with an agency background, for an onsite full time opportunity.The ideal candidate has wr…
Clearwater, Florida
May
16
Vice Media Will Show How Companies Go Environmentally Friendly in New Partnership
Posted in: UncategorizedOverture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that are pursuing healthier products or products that are better for the environment. Vice Media will create and distribute the videos after Overture identifies the companies making…
May
16
Google Maps Gets More Social
Posted in: UncategorizedNavigating the world became a whole lot easier 13 years ago, when Google launched Google Maps. Within two years, Google started to make Google Maps a social experience by allowing users to post reviews of local businesses. Not only could users find businesses on Google Maps, but they could also leave public ratings and reviews….
May
16
TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery
Posted in: UncategorizedTBWAChiatDay New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery. The agency worked with Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, on a video…
May
16
Ted Baker's 'if it ain't broke, don't fix it' marketing strategy
Posted in: UncategorizedThe brand reveals the challenges it faces tackling the U.S. market.
May
16
Próximo derivado de “Star Wars” será focado em Lando Calrissian, afirma presidente da Lucasfilm
Posted in: Uncategorized
Embora “Han Solo: Uma História Star Wars”, o penúltimo filme da primeira leva de produções da franquia anunciadas pelo estúdio, esteja prestes a ser lançado nos cinemas, a Lucasfilm e a Disney ainda não revelaram qual será o futuro da série “Star Wars” nas telonas depois da chegada do episódio IX. Os palpites em torno …
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May
16
P&G consolidates hair-care media with Carat
Posted in: Uncategorized
Procter & Gamble Co. has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network’s Carat after a review that also involved Omnciom’s Hearts & Science, incumbent on most of the business.
The move shifts a significant piece of P&G’s business from the Omnicom shop, created in 2016 in part to service P&G. But H&S remains on the broader P&G North American media roster alongside Carat. Both won their places in an extensive 2015 pitch process for the biggest U.S. ad spender.
The move doesn’t include Old Spice hair-care products, which continue to be handled by Wieden & Kennedy as part of a longstanding consolidated creative and media account, says P&G spokeswoman Tressie Rose.
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