Hasta La Creative!

Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, several of them reflected (anonymously) on what they really thought about this year’s…

The internet started out as a technological marvel, giving consumers virtually unlimited access to information, as well as potential for human connection. Today, however, the internet is also a place where Stoneman Douglas shooting survivor David Hogg is a crisis actor, the Sandy Hook shooting is a vast gun-control conspiracy, President Obama was born in…

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector–sort of. On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his plans to set up a “small group” within Facebook to “explore” how to best…

Community-driven music platform Little Concert has teamed up with Airbnb to launch a series of Airbnb Concerts in London, part of the Mayor of London’s Sounds Like London campaign.

PHD’s global chief executive Mike Cooper and Mother London’s joint head of strategy Chris Gallery join Campaign’s global editor-in-chief Claire Beale and news editor Omar Oakes for this week’s newscast.

Stylist magazine wants to flood London with “living statues” of female role models in a stunt to highlight the continued bias that women face.

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West Lotto

Advertising Agency:Grey, Dusseldorf, Germany
Chief Creative Officer:Fabian Kirner
Executive Creative Directors:Alexandros Antoniadis, Martin Venn
Creative Directors:Luca Boncompagni, Diego Tardani
Production House:Indiana Productions
Executive Producer:Karim Bartoletti
Line Producer:Carla Solaro di Monasterolo
Director:Laura Chiossone
DoP:Beppe Gallo
Photography Studio:Fm Photographers
Photographer:Matteo Bottin

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Wieden & Kennedy resurrected KFC’s Colonel Sanders, transforming the white-haired, string tie-wearing mascot into a surprising icon of pop-culture zaniness. (Remember that time when Rob Lowe, playing the Colonel, sent a chicken sandwich into space?) Wieden, already KFC’s U.S. creative agency since 2015, has been rewarded with the additional duties of U.S. media buying and planning, Ad Age’s Megan Graham and Jessica Wohl write. Publicis Groupe’s Spark Foundry had handled the U.S. media account since January 2017. Now KFC is combining creative, media, digital, data and analytics under one integrated agency, the chain’s U.S. Chief Marketing Officer Andrea Zahumensky said. Or as Twitter’s Stacy Minero tweeted, you might call it “#ReBundling.”

X-Men + Avengers

Comcast has announced that’s it’s in the advanced stages of preparing a mega offer for 21st Century Fox’s entertainment assets, in hopes of thwarting the Walt Disney Co.’s own bid. There are many angles to this complex story about the future of the entertainment industry, and Ad Age tackles it via the nerd angle. Garett Sloane writes:

Continue reading at AdAge.com

It’s one of the most respected an beloved names in the UK – but Marks & Spencer’s continuing woes are proof that maintaining a strong brand is a complex operation.