Caixa de Histórias 134 – Reis de todos os mundos possíveis

Nesta semana recebemos Octavio Aragão para viajarmos pelo tempo e universos paralelos em seu livro “Reis de todos os mundos possíveis”. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Blog do Octavio Aragão Página da Intempol no facebook Livro – A mão que cria ======== FALE CONOSCO …

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60 Gen X Shopping Innovations – From In-Store Workspaces to Shape-Specific Canadian Womenswear (TOPLIST)

(TrendHunter.com) These Gen X shopping innovations are largely centered around accessible luxury, simplicity and practicality. Described as having “more spending power than any other age group,” Gen X…

Blocked by Trump: Twitter Users Sound Off on Being Barred

“What he’s done is create an echo chamber,” said one user who was blocked for suggesting that President Trump had a crush on Hillary Clinton.

Justiça americana conclui que Trump não poderá bloquear usuários do Twitter

A Justiça federal dos Estados Unidos definiu hoje que Donald Trump não pode e não poderá mais bloquear usuários no Twitter. De acordo com a NBC News, a juíza Naomi Reice Buchwald chegou a decisão de que a atitude tomada pelo atual presidente estadunidense na rede social, feita majoritariamente por conta de discordâncias políticas, fere …

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Comcast vai tentar superar oferta da Disney pela compra da Fox

Já fazem quase seis meses desde que a Disney anunciou a compra da 21th Century Fox, em um acordo que chegou à casa dos 50 bilhões de dólares. A aquisição ainda precisa de aprovação do governo estadunidense para acontecer e só deve ser oficializada de fato no início de 2019, mas até o momento todos …

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Data Is The Machine-Fed Marketing Narcotic…Drip, Drip, Drip

“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord. Tracking digital movements of the people […]

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Arby's switch to Coke products from Pepsi is hard for some fans to swallow


Arby’s love of Pepsi was once so strong that it apologized to the beverage brand with a 30-second commercial. Now, the love is gone and that’s leaving some Arby’s fans livid.

Arby’s said back in August that it planned to switch from serving Pepsi-Cola carbonated soft drinks to Coca-Cola ones, but restaurants only recently began converting their soda fountains to Coke products from Pepsi ones.

Back in late 2014, Arby’s issued an apology spot to Pepsi as a make-good after forgetting to feature Pepsi in at least two spots that year. The ad, from Fallon, showcased a glass of Pepsi for 30 seconds and reworked Arby’s “We have the meats” tagline to “We have Pepsi.”

Continue reading at AdAge.com

Creative Circle: Agency Copywriter

competitive:

Creative Circle:
Our client in Fairfax, VA is looking for a Copywriter that has Agency experience to join their team!This role will be onsite, 40 hours/week, locate…
Arlington, Virginia

At the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts

Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on Inside Feed, a new communications channel the social network created to share insight on how the company makes decisions and the people who are involved…

Angel Bins: Dangerous Terrains, 1

Angel Bins Print Ad - Dangerous Terrains, 1

Most underprivileged people in South America & Africa have to endure long and dangerous treks barefoot when getting to work or school. Angel Bins helps people organize fundraising initiatives in exchange for shoe donations. These shoes are then sent to South America and Africa where they are distributed among underdeveloped communities in desperate need of help.

Angel Bins: Dangerous Terrains, 2

Angel Bins Print Ad - Dangerous Terrains, 2

Most underprivileged people in South America & Africa have to endure long and dangerous treks barefoot when getting to work or school. Angel Bins helps people organize fundraising initiatives in exchange for shoe donations. These shoes are then sent to South America and Africa where they are distributed among underdeveloped communities in desperate need of help.

McCafé: Home

McCafé Print Ad - Home

The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.

McCafé: Library

McCafé Print Ad - Library

The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.

McCafé: Office

McCafé Print Ad - Office

The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.

Droga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer

Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann will lead a 167-person department, reporting to founder and creative chairman David Droga and overseeing all campaigns produced by the shop, which was Adweek’s U.S. Agency of the…

Trump Blocking Twitter Users Is ‘Unconstitutional,’ Rules Judge

If President Donald Trump wants to continue using his Twitter account as a public forum, he must adhere to the First Amendment, which means no blocking other Twitter users, according to a court ruling Wednesday. U.S. District Court for the Southern District of New York judge Naomi Reice Buchwald ruled Wednesday that Trump’s blocking of…

Romantically Presented Accessories – Totem Collective's New Bags are Shown in a Fluid Lookbook (GALLERY)

(TrendHunter.com) Totem Collective, a brand that specializes in creating highly unique bags that are made to complement their wearers’ fashion preferences and busy lifestyles, recently launched a new line of…

Arcadia: The real influencers

Print
Arcadia

Advertising Agency:Ogilvy & Mather, Bogota, Colombia
Advertising Agency:Ogilvy & Mather, Lima, Peru
CCO Latam:John Raul Forero
Vp Creative:Juan Pablo Alvarez
Ecd:Julio Herazo
Coo:Oscar Vidaurreta
ECD Lima:Andres Astorquiza
Head Of Art:Camilo Ruano
Creative Directors:Andres Maranta, Alejandro Camelo
Art Director:Andres Maranta, Alejandro Ortiz, Andrés Sánchez
Copywriter:Alejandro Camelo
Photographer:Ricardo Salamanca / Salamagica
Retouching:Ricardo Salamanca / Salamagica
Production:Esteban Bohórquez

Wonderful Pistachios: Venus de Milo On the Go

Video of Venus de Milo on the go

IKEA: Pruta

IKEA Print Ad - Pruta