Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It’s a wrap. The 2018 TV upfronts presentations are over, and Ad Age’s Jeanine Poggi is out with her annual predictions on the hits and misses among the crop of new 2018-19 shows. (And let’s just say that “new” is a relative term, given all the reboots.) There will likely be surprises, as always. “Let’s get this over with: We blew it last year in predicting that ABC’s reboot of ‘Roseanne’ would flop,” Poggi writes. But at the upfronts a year ago, the show had plenty of skeptics.

Poggi says that CBS’ reboots of “Magnum P.I.” and “Murphy Brown” are among the possible hits, as is the updated “Charmed” on the CW, along with a tearjerker from ABC (“A Million Little Things”) and a drama from NBC (“The Village.”) She’s not so impressed with the prospects of a dramedy about an FBI agent code-named Whiskey Cavalier. As Poggi writes:

ABC’s “Whiskey Cavalier” is already marked for death thanks to Jimmy Kimmel “It took a while, but we finally came up with a title that’s worse than ‘Cougar Town,'” the late-night host quipped.

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