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May 22

Sioo:x Wood: The World's Most Boring Billboard

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Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary.

But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.

May 22

Ad-review body tells T-Mobile to drop 'Best Unlimited Network' claim

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T-Mobile calls itself “America’s best unlimited network,” but AT&T and the National Advertising Division aren’t buying it.

NAD, an ad industry self-regulatory council, said Monday that it is recommending that T-Mobile discontinue its “best unlimited network” advertising claims, responding to a challenge by its rival.

The news comes on the heels of T-Mobile’s $26 billion deal to acquire Sprint.

Continue reading at AdAge.com

May 22

Zuckerberg's European inquisition more like a European vacation

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Facebook’s Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade questions.)

The Facebook CEO was in Brussels, the seat of the European Union’s government, to answer for privacy and data lapses brought to light from the Cambridge Analytica debacle. Cambridge Analytica was the third-party data provider that was allowed to access profiles on up to 87 million Facebook users and their friends, and it has been accused of abusing that data to influence elections in the U.S. and U.K.

Zuckerberg already faced two days of questioning by lawmakers in the U.S., and Tuesday it was the Europeans’ turn to get answers on everything from Facebook’s readiness for new data laws, known as GDPR, to how the platform combats fake news. Here’s how Zuckerberg’s European inquisition went:

Continue reading at AdAge.com

May 22

10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s

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The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald’s restaurant employees, have filed sexual harassment complaints against the company. The complaints come from women across nine cities including Chicago, Detroit, Durham, N.C., Kansas City, Mo., Los Angeles,…

May 22

Q&A: How One Media Agency Finds a Balance Between Working With Big Brands and Startups

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Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don’t have that luxury, especially if they’re owned by parent companies that report, first and foremost, to their investors. Media network PHD is part of Omnicom, the…

May 22

Dublin Airport: Kick-off

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With two major international rugby tournaments coming to a head, Dublin Airport & Rothco created this ad as a greeting to all rugby fans traveling through the airport on their way to a match.

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May 22

Telekom Romania: Vloggers’ Swap

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The existence of filter bubbles and echo chambers on social media platforms presents a wide variety of challenges to brands and people interested in reaching a wide audience across political allegiances and cultural divisions. The nature of the web is to reinforce what we already know and like. Algorithms are designed to show us content that aligns with our own predispositions, and people’s historical behavior online tends to prevent them from seeing or accessing material from opposing viewpoints and perspectives. This leads to customized internet experiences for everyone that rarely stray into the unexpected.

Telekom Romania wanted to turn this tendency on its head. As a brand built on sharing content, it worked with Leo Burnett Bucharest to devise an attention-getting stunt that would open up young people’s eyes to communities and perspectives far from their ordinary inclinations. The brand launched Vloggers’ Swap.

Vloggers’ Swap was built on a deep analysis of the data of different Vlog channels on Youtube. LB/Bucharest identified Vlog channels whose audiences did not overlap at all. These groups of young viewers had very little in common, and their viewing habits led them to inhabit very rigid filter bubbles. For one day, Telekom Romania initiated a “swap” of these Vlogs with their polar opposite vlogger, helping to introduce each specific audience to a perspective and vlogger far out of their normal comfort zone. This stunt drew massive interest in Romania, and helped Vlog channels to broaden their appeal to audiences they normally wouldn’t reach.

Launched to coincide with Telekom Romania’s offer of unlimited video, this work serves up a fantastic example of how brands are helping people to build wider audiences in spite of the algorithms that would limit their reach and appeal. By helping millennials to broaden their viewing diet, Telekom Romania is cultivating a younger audience of viewers who cannot be restricted by the constraints of filter bubbles or echo chambers. As Telekom Romania has championed for years, “life is for sharing.”

Video of Telekom / Vloggers’ Swap

May 22

Budweiser: Break the Silence

Posted in: Uncategorized

Men get together to talk over beers. So we decided to turn these everyday drinking occasions into an opportunity to talk about an everyday issue: sexual harassment.

Using an everyday beer brand, we create special edition cans to shed a light on this disturbingly everyday issue.

Because 1 in 3 women will experience sexual harassment in their lifetime, we use that ratio to inform a new package design for Budweiser. For every six pack of beer, each third can will come equipped with facts that are impossible to ignore. For every pack sold, Budweiser will donate 33% of the proceeds to Times Up.

May 22

World Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the Tournament

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The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film “The Tapestry,” created by BBC Creative and BBC Sports Marketing and animated by Blinkink, they can do just that this year. BBC’s World Cup 2018 promotional campaign…

May 22

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

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Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers and buyers with the most accurate and comprehensive TV viewing data possible. So…

May 22

The Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the 18-49 Demo

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As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing the season as the most-watched network among the 18- to 49-year-olds most coveted by advertisers, with a 2.2 rating,…

May 22

Stoli Gets Colorful for LGBTQ Rights on Harvey Milk Day

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Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. “The Harvey Milk Limited Edition Bottle continues Stoli’s 25-year history supporting the LGBTQ community and commemorates the 40th anniversary of Milk taking office in 1978 as the first openly gay…

May 22

Instagram segue modelo de Twitter e Facebook e vai permitir que você silencie pessoas

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Demorou um pouco, mas o Instagram resolveu se filiar ao grupo das redes sociais com a função que permite silenciar sem que o usuário deixe de seguir o outro. A ser introduzida na plataforma nas próximas semanas, a ferramenta será instalada para facilitar a personalização do feed “sem bagunçar as dinâmicas sociais complexas previstas na …

O post Instagram segue modelo de Twitter e Facebook e vai permitir que você silencie pessoas apareceu primeiro em B9.

May 22

Crossfit Cangaço Box: Exorcist, Corrida

Posted in: Uncategorized

Print
Crossfit Cangaço Box

Advertising Agency:Bolero, Fortaleza, Brazil
Creative Director:André Mota
Art Director:Jorge Sobreira, Andrey Ustnov, Bruno Nastri
Copywriter:Thomaz Costa
3D Ilustrator:Caetano Silva

May 22

Watch the newest ads on TV from Snapple, Taco Bell, Duracell and more

Posted in: Uncategorized

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Duracell asks, “Do you need the most trusted battery in your smart lock?” (Spoiler: Duracell definitely thinks so.) Taco Bell hypes its “Steal a game, steal a taco” tie-in promotion with the NBA. And Snapple offers up some revisionist history regarding the Boston Tea Party.

Continue reading at AdAge.com

In a story inside Saturday’s paper headlined “This year has been deadlier for American students than American military members,” Chris Sommerfeldt writes,

The frontlines of American warfare are now in America’s classrooms. More people have been murdered in schools so far this year than have been killed while serving in the U.S. military, according to depressing statistics. Accounting for the 10 people shot to death at a Houston-area high school Friday, 31 peoplean overwhelming majority of whom were studentshave been killed at schools since Jan. 1, according to data compiled by the Washington Post. Twenty-nine U.S. service members have been killed in the same timeframe, including both combat and noncombat deaths, according to the Pentagon.

Continue reading at AdAge.com

Hasta La Creative!

Sioo:x Wood: The World's Most Boring Billboard

Ad-review body tells T-Mobile to drop 'Best Unlimited Network' claim

Zuckerberg's European inquisition more like a European vacation

10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s

Q&A: How One Media Agency Finds a Balance Between Working With Big Brands and Startups

Dublin Airport: Kick-off

daa_6nations.jpg

Telekom Romania: Vloggers’ Swap

Budweiser: Break the Silence

World Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the Tournament

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

The Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the 18-49 Demo

Stoli Gets Colorful for LGBTQ Rights on Harvey Milk Day

Instagram segue modelo de Twitter e Facebook e vai permitir que você silencie pessoas

Crossfit Cangaço Box: Exorcist, Corrida

Watch the newest ads on TV from Snapple, Taco Bell, Duracell and more

Cif: Hello Beautiful, 1

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Cif: Hello Beautiful, 2

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Cif: Hello Beautiful, 3

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Cif: Hello Beautiful, 4

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The Daily News was not entirely distracted by the royal wedding over the weekend

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