
Old-school print-media dollars, the saying goes, translate into mere digital dimes. Which is why some publishers, such as New York Magazine owner New York Media, have been experimenting with e-commerce plays (along with all kinds of other non-ad-dependent revenue plays).
Now NYmag’s The Cut verticalwhich covers “style,” “self,” “culture” and “power” (per its department names)has unveiled a cheeky, fashionable e-commerce play that’s perfectly in sync with its editorial brand values by design. The Cut Shop, just one week old, is, per the site’s description …
… a print-on-demand T-shirt store in partnership with Merch by Amazon, featuring 30-plus shirts with past hits, recent viral headlines, and timely phrases, including “My Other Shirt Is a Turtleneck,” “I Love My Curvy Wife,” “Millennial Pink,” and “I Survived Union Pool.” … And here’s the best part: If you’ve got Amazon Prime, your package will arrive before the next news cycle.
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