Cigna: Page a TV Doctor
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At Ad Age’s Survival Summit on Wednesday, marketing leaders and experts in crisis communications spelled out exactly what brands need to do before problems hitand after.
One of the industry’s top creatives shares the best way to find top talent and the industry’s most annoying buzzword.
Cannes Lions has named Google as its Creative Marketer of the Year for 2018.
In South Korea, hidden camera sex crimes have increased by 540% in the last 8 years. The victims endure great suffering, some of them even resorting to suicide. But those who watch the voyeur videos do so without guilt.
To combat the issue, the police made fake voyeur videos. In the end, the woman in the video suddenly turns into a ghost-like character, scaring the viewer. The police went undercover and uploaded various fake voyeur videos onto 23 file-sharing sites – 170 videos per day, 3,500 videos in total.
As a result, 51,399 Peeping Toms downloaded the fake videos. The fear of the police watching curbed downloads, and the circulation decreased by up to 21%. The Stop Downloadkill Campaign took place from Oct.17 to Dec.17, 2017, and in November 2017, a bill to strengthen punishment for voyeur crimes was proposed in the National Assembly. *All data in the entry form are official police data
Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB Bucharest for Louis Bonduelle Foundation.
There are so many messages yet to be read and so many voices yet to be heard, but it takes a lot to carry a unique sign. That’s why we created an installation to make The Voice Of Paper a reality where it most matters.
We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments.
The internet has a lot of pessimistic content. We decided to flip these pessimistic moments online into positive ones.
We created ‘Drag & Drop’, a plugin that customers can download from Sonnet’s website. The plugin replaces banner ads on the websites millennials visit most. People can drag and drop anything negative they see – comments, posts and more. The plugin spins negativity into fun content, while also rewarding customers with a discount on Sonnet’s insurance.
Every year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. “Content that is produced […]
The post Fake and Phony Non-News Is The Media Industry’s Toxic Sludge appeared first on Adpulp.
You know that Hotels.com can help you book a hotel, but you might be unaware that it also offers seaside cabanas, yurts and the occasional dolphin motel in lower San Diego. To expand on its well-known name, which of course is also its web address, Hotels.com has booked what it calls the longest URL ever…
The term cybersecurity has become so widely and frequently used that merely hearing the term brings the average consumer’s alert level into the red zone. Like a lion crouching before its prey, as a population, we live our lives comparable to a wildebeest who knows that a fatal attack might be just around the corner….
Google has been named the Cannes Lions Festival of Creativity’s Creative Marketer of the Year for 2018. The tech behemoth is being celebrated not only for its creativity but the company’s use of new technology in campaigns as well as inclusive storytelling–something it plans to bring to this year’s festival by bringing the Google Creative…
Accenture Interactive has hit 25,000 staff worldwide as the consulting giant continues its rapid expansion in digital marketing services, winning Radisson Hotel Group for a global experience agency brief.
One in four Brits have bought a product as a direct result of social influencer recommendations – but 42 per cent called for content providers to curb the fake news and offensive opinions, according to research from Golin.
From Sainsbury’s and Asda to WPP’s results, Uncommon’s Nils Leonard and Havas’ Chris Hirst reunite to chew over the week’s headlines in Campaign’s latest newscast…
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ACT – School of Actors
Bad acting can spoil everything. Acting classes for executives.
Minimalist posters refer to seat maps of a theater and show situations where executives need the ability to speak in public. Whether it’s an end-of-year speech or an important project presentation, a bad acting can spoil everything.
Advertising Agency:Fcb, Lisbon, Portugal
Creative Directors:Edson Athayde
Art Director:Eduardo Pastor
Copywriter:Márcio Nazianzeno
Illustrator:Eduardo Pastor
Account Director:Andrea Valenti
Client:Patrícia Vasconcelos
Digital subscriptions were up more than 25 percent year over year, helping to offset the first quarterly decline in digital advertising since the second quarter of 2016.
BuzzFeed, the media queen of viral content on the internet is back at it again with a new debate on the right meaning for the acronym “IMHO.” Only this time, it’s also turning the moment into merchandise. In a post published on May 2, BuzzFeed writer Lauren Yapalater asked readers to weigh in (via a…
In its first presentation since the $2.8 billion acquisition of Time, Inc., the new Meredith Corporation announced a line of programming and a video sales guarantee at the 2018 Digital Content NewFronts. “We’re looking forward to showcasing the new Meredith to the marketplace,” Meredith National Media Group president Jon Werther told Adweek. The company includes…