May
03
Cigna: Page a TV Doctor
Posted in: Uncategorized
May
03
Survival Summit: Watch how marketing leaders plan for brand crises
Posted in: Uncategorized
At Ad Age’s Survival Summit on Wednesday, marketing leaders and experts in crisis communications spelled out exactly what brands need to do before problems hitand after.
May
03
One-word answers with Group of Humans creative partner Chris Clarke
Posted in: UncategorizedOne of the industry’s top creatives shares the best way to find top talent and the industry’s most annoying buzzword.
May
03
Google named as Cannes Lion Creative Marketer of the Year 2018
Posted in: UncategorizedCannes Lions has named Google as its Creative Marketer of the Year for 2018.
May
03
Busan Metropolitan Police Agency: Stop Downloadkill
Posted in: Uncategorized
In South Korea, hidden camera sex crimes have increased by 540% in the last 8 years. The victims endure great suffering, some of them even resorting to suicide. But those who watch the voyeur videos do so without guilt.
To combat the issue, the police made fake voyeur videos. In the end, the woman in the video suddenly turns into a ghost-like character, scaring the viewer. The police went undercover and uploaded various fake voyeur videos onto 23 file-sharing sites – 170 videos per day, 3,500 videos in total.
As a result, 51,399 Peeping Toms downloaded the fake videos. The fear of the police watching curbed downloads, and the circulation decreased by up to 21%. The Stop Downloadkill Campaign took place from Oct.17 to Dec.17, 2017, and in November 2017, a bill to strengthen punishment for voyeur crimes was proposed in the National Assembly. *All data in the entry form are official police data
May
03
Louis Bonduelle Foundation: Tasty Colors
Posted in: Uncategorized
Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB Bucharest for Louis Bonduelle Foundation.
May
03
Antalis: The Voice of Paper
Posted in: Uncategorized
There are so many messages yet to be read and so many voices yet to be heard, but it takes a lot to carry a unique sign. That’s why we created an installation to make The Voice Of Paper a reality where it most matters.
May
03
Sonnet: Dragging Pessimism Down
Posted in: Uncategorized
We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments.
The internet has a lot of pessimistic content. We decided to flip these pessimistic moments online into positive ones.
We created ‘Drag & Drop’, a plugin that customers can download from Sonnet’s website. The plugin replaces banner ads on the websites millennials visit most. People can drag and drop anything negative they see – comments, posts and more. The plugin spins negativity into fun content, while also rewarding customers with a discount on Sonnet’s insurance.
May
03
Fake and Phony Non-News Is The Media Industry’s Toxic Sludge
Posted in: UncategorizedEvery year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. “Content that is produced […]
The post Fake and Phony Non-News Is The Media Industry’s Toxic Sludge appeared first on Adpulp.
May
03
Hotels.com Booked the Longest URL in Internet History to Prove It Has More Than Hotels
Posted in: UncategorizedYou know that Hotels.com can help you book a hotel, but you might be unaware that it also offers seaside cabanas, yurts and the occasional dolphin motel in lower San Diego. To expand on its well-known name, which of course is also its web address, Hotels.com has booked what it calls the longest URL ever…
May
03
Your Social Media Accounts Are Putting You at Risk: Here’s Why
Posted in: UncategorizedThe term cybersecurity has become so widely and frequently used that merely hearing the term brings the average consumer’s alert level into the red zone. Like a lion crouching before its prey, as a population, we live our lives comparable to a wildebeest who knows that a fatal attack might be just around the corner….
May
03
Google Scores Cannes Lions Creative Marketer of the Year Award, Will Bring Google Creative Campus to the Festival
Posted in: UncategorizedGoogle has been named the Cannes Lions Festival of Creativity’s Creative Marketer of the Year for 2018. The tech behemoth is being celebrated not only for its creativity but the company’s use of new technology in campaigns as well as inclusive storytelling–something it plans to bring to this year’s festival by bringing the Google Creative…
May
03
Accenture Interactive hits 25,000 staff globally as it wins Radisson experience agency brief
Posted in: UncategorizedAccenture Interactive has hit 25,000 staff worldwide as the consulting giant continues its rapid expansion in digital marketing services, winning Radisson Hotel Group for a global experience agency brief.
May
03
Influencers persuade one in four Brits to buy products, says Golin research
Posted in: UncategorizedOne in four Brits have bought a product as a direct result of social influencer recommendations – but 42 per cent called for content providers to curb the fake news and offensive opinions, according to research from Golin.
May
03
Campaign Newscast: Nils Leonard and Chris Hirst reunite to discuss Sainsbury's and Asda's merger news, WPP results, and D&AD
Posted in: UncategorizedFrom Sainsbury’s and Asda to WPP’s results, Uncommon’s Nils Leonard and Havas’ Chris Hirst reunite to chew over the week’s headlines in Campaign’s latest newscast…
May
03
ACT – School of Actors: Vomit, Clown
Posted in: UncategorizedPrint
ACT – School of Actors
Bad acting can spoil everything. Acting classes for executives.
Minimalist posters refer to seat maps of a theater and show situations where executives need the ability to speak in public. Whether it’s an end-of-year speech or an important project presentation, a bad acting can spoil everything.
Advertising Agency:Fcb, Lisbon, Portugal
Creative Directors:Edson Athayde
Art Director:Eduardo Pastor
Copywriter:Márcio Nazianzeno
Illustrator:Eduardo Pastor
Account Director:Andrea Valenti
Client:Patrícia Vasconcelos
May
03
Retro Futurism Landlines – The 'Dreyfuss' Phone Updates the Landline for the 21st Century (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A decreasing number of consumers have telephone landlines in their home nowadays, but the conceptual ‘Dreyfuss’ phone identifies what can be done to bring the antiquated technology into…
May
03
New York Times Co. Reports Revenue Growth as Digital Subscriptions Rise
Posted in: UncategorizedDigital subscriptions were up more than 25 percent year over year, helping to offset the first quarterly decline in digital advertising since the second quarter of 2016.
May
03
BuzzFeed Is Turning Its Viral IMHO Debate Into Merchandise
Posted in: UncategorizedBuzzFeed, the media queen of viral content on the internet is back at it again with a new debate on the right meaning for the acronym “IMHO.” Only this time, it’s also turning the moment into merchandise. In a post published on May 2, BuzzFeed writer Lauren Yapalater asked readers to weigh in (via a…
May
03
Meredith Unveils Video Sales Guarantee After Time Inc. Acquisition
Posted in: UncategorizedIn its first presentation since the $2.8 billion acquisition of Time, Inc., the new Meredith Corporation announced a line of programming and a video sales guarantee at the 2018 Digital Content NewFronts. “We’re looking forward to showcasing the new Meredith to the marketplace,” Meredith National Media Group president Jon Werther told Adweek. The company includes…
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