Apr
11
Minute Maid: Little League – this is GOOD
Posted in: Uncategorized
Apr
11
Minute Maid Questions What Good Is, Decides, “this is GOOD”
Posted in: UncategorizedParents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […]
The post Minute Maid Questions What Good Is, Decides, “this is GOOD” appeared first on Adpulp.
Apr
11
WPP shop gets closer to P&G with Grey Midwest
Posted in: Uncategorized
Procter & Gamble Co. wants its agencies closer to home, and WPP’s Grey is obliging by opening Grey Midwest in Cincinnati, combining the former Possible office there with new e-commerce, shopper and production operations.
As part of the move, being announced Wednesday, Grey will take over the Cincinnati office of Possible in P&G’s hometown. Only last year, Possible was consolidated with sibling digital shop Wunderman, but the Cincinnati portion will now become the foundation of Grey Midwest.
Grey Midwest will start with 80 employees, mainly from Possible, which has handled P&G work for years but has seen that work ebb as more assignments moved to other cities in the network and P&G divested some brands. Possible was once among the largest ad agencies in Cincinnati, counting 30 P&G brands as clients, but it downsized in 2016 after losing accounts that included J.M. Smucker brandssome of them former P&G brands such as Folgers and Jif.
Apr
11
Fuse Media Heads Into Upfront With New Branded Content Studio
Posted in: UncategorizedWith ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year’s upfront event with a new branded content studio, Fuse Collab, to help create branded content and custom events for clients. The company, which targets multicultural millennials, also announced today that it has picked up seven new…
Apr
11
Sleep app Calm uses AI to 'write' the Lost Grimm Fairy Tale
Posted in: UncategorizedCalm, producers of an app aimed at helping users meditate and sleep, has worked with machine-learning company Botnik to write a new Grimm fairy tale based on existing stories.
Apr
11
Caixa de Histórias 128 – Aniquilação
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Nesta semana entramos na Área X em “Aniquilação” de Jeff Vandermeer. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Audiobook – Almanaque Ei Nerd! CDH 90 – Solaris CDH 102 – A Cidade e a Cidade ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br . Facebook: www.facebook.com/caixadehistoriaspodcast . Twitter …
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Apr
11
“Um Lugar Silencioso” usa do horror para conduzir drama familiar
Posted in: Uncategorized
É um tanto curioso o esforço de um “Um Lugar Silencioso” para introduzir em seu prólogo os personagens antes do cenário pós-apocalíptico ao redor deste. Embora a premissa do filme dirigido por John Krasinski parta desta situação onde alienígenas dizimaram a humanidade através de uma caça pelo som, os primeiros momentos do longa se concentram na família Abbot …
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Apr
11
BMW: Your Personal Mobility Companion – Find
Posted in: Uncategorized
Brief: Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows them how smoothly BMW Connected fits in to their digital life.
Apr
11
BMW: Your Personal Mobility Companion – Temperature
Posted in: Uncategorized
Brief: Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows them how smoothly BMW Connected fits in to their digital life.
Apr
11
BMW: Your Personal Mobility Companion – Notified
Posted in: Uncategorized
Brief: Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows them how smoothly BMW Connected fits in to their digital life.
Apr
11
Innocence In Danger: Danger Doodle, 1
Posted in: Uncategorized
On the worldwide safer internet day, Innocence in Danger wants to send a strong message to parents to check their kids phones and safeguard them from internet terror.
Apr
11
Innocence In Danger: Danger Doodle, 2
Posted in: Uncategorized
On the worldwide safer internet day, Innocence in Danger wants to send a strong message to parents to check their kids phones and safeguard them from internet terror.
Apr
11
Remote Artist-in-Residence Buildings – Fiedler Marciano Architecture's Artist Studio Sheds are Cozy (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) American firm Fiedler Marciano Architecture designs two secluded artist studio sheds for the artist-in-residence programme on the I-Park Foundation campus. The company puts to use its understanding…
Apr
11
Mariah Carey Says That She Was Diagnosed With Bipolar Disorder in 2001
Posted in: UncategorizedThe disclosure to People magazine marks one of the first instances in which a celebrity of Ms. Carey’s stature has acknowledged mental health issues.
Apr
11
Watch the Pro-Mueller ad from Republicans afraid Trump's going to fire the special counsel
Posted in: Uncategorized
A report by Maggie Haberman and Michael S. Schmidt in today’s New York Times is headlined “Trump, Angry About Reports of Subpoenas, Nearly Fired Mueller in December.” And an opinion column by Jennifer Rubin published online this morning by The Washington Post is titled “The White House says Trump can fire Mueller. That should give Republicans heartburn.”
Judging from the just-released ad above, plenty of Republicans are already popping Prisolec at the prospect of the president trying to put an end to Special Counsel Robert Mueller’s investigation by ousting the man himself. It was created by a group called Republicans for the Rule of Law, which was founded by conservative commentator Bill Kristol. The ad is slated to appear today on D.C.-market cable news channels, including on Fox News during President Trump’s favorite TV show, “Fox & Friends.”
“In Vietnam,” an announcer says in voice-over at the start of the ad, “Robert Mueller rescued fallen Marines under enemy fire and was awarded a Bronze Star for valor.” It goes on like that, laying out Mueller’s credentials while conspicuously never mentioning a certain someone who famously got out of serving in Vietnam on a “bone spurs” deferment (plus four educational deferments). A series of GOP leaders are also shown saying things in support of Muellerincluding Vice President Mike Pence, who says “The special counsel has a job to do”before closing with an appeal: “Call your representative,” the announcer urges, “and tell them to protect the Mueller investigation.”
Apr
11
Marketer's Brief: American Girl hits the big stage
Posted in: Uncategorized
Formica back on TV for first time in 40 years
It’s been 40 years since Formica had a TV commercial. Now it’s back with a campaign from Empower, Cincinnati, featuring Leanne Ford, star of the new home show “Restored by the Fords” on HGTV. It’s part of a two-year creative partnership between Ford and Formica, which will include her creating future collections using the laminate brand in home remodels. The initial TV ad in the campaign shows Formica used for the expected countertop, but also for unexpected uses such as a sliding door with a writable surface, a coffee table and a bed platform. Empower is a media agency, but has built a creative team to do ads that spring from the media work. This is the first national TV ad Empower has done; it was shot near its headquarters in Cincinnati’s Over-the-Rhine neighborhood. Formica and its PR shop CL Relate coordinated the partnership with Ford.
Sharpie goes beyond autographs with athletes
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