Hasta La Creative!

For the fourth year, Adlatina and Ad Age will recognize a group of women who stand out in the field of marketing and communications in Argentina. The event to celebrate the honorees below will take place at the Four Seasons Hotel in Buenos Aires on Monday, May 28th.

Constanza Archain, general account director, Ogilvy & Mather Argentina

Archain has nearly 25 years of experience in account management. She began her career at Lintas Argentina, where she worked with Coca-Cola, Unilever and Johnson & Johnson. Then, she joined Agulla & Baccetti, the most creative local agency of those days, where she managed the Quilmes account. In 2000 she joined Ogilvy & Mather, and for 15 years she was in charge of the regional coordination, repositioning and consolidation of Kimberly-Clark’s brands in Latin America. When she was promoted to group business director, she took over the regional direction of SC Johnson and, later, the global responsibility of Mondelz’s Tango. She has recently expanded her role to general account director.

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Ford has put its global creative account into review, putting incumbent WPP on the defensive at the same time it searches for a new CEO.

The account, now held at WPP’s Global Team Blue, has been under strain for months as the automaker began re-evaluating its marketing model as part of a larger “fitness” initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Now Ford is taking the next step by formally putting the account up for bid. An RFP is expected to be released next month.

In a memo issued Friday, Detroit-based Global Team Blue notified employees of the pending review. “WPP will have an opportunity to compete with other firms to retain these portions of the business, and will remain Ford’s agency of record in some other key areas,” GTB CEO Satish Korde stated in the memo. Excluded from the review are Ford’s China business, public affairs, the U.S. dealer business and Ford’s luxury Lincoln brand, now parked at WPP’s Hudson Rogue, according to the memo. “We will be enthusiastically responding to Ford’s request for review in the days ahead, and have every confidence we will retain a substantial proportion, if not all, of the business under review,” Korde stated in the memo.

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The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the ’70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into a legitimate (though illicit at the time) movement. Now 4/20 is an…

Just as the Cambridge Analytica drama is fading (somewhat) from memory, Bloomberg Businessweek is out today with a sobering cover story about Peter Thiel’s mysterious data-mining company. “Do you know Palantir?” type on the cover asks. “Because Palantir knows you.” The cover image is obviously meant to evoke a “Big Brother”-esque aura.

Reported by Peter Waldman, Lizette Chapman, and Jordan Robertson, Bloomberg Businessweek’s feature, opens with previously undisclosed details about an internal program at JPMorgan Chase that was meant to “protect against perfidious traders and other miscreants” but turned into a “spying scandal” that “vacuumed up emails and browser histories, GPS locations from company-issued smartphones, printer and download activity, and transcripts of digitally recorded phone conversations.”

The effort, which Bloomberg Businessweek says went astray when a JPMorgan Chase security executive “went rogue,” was “aided by as many as 120 ‘forward-deployed engineers’ from the data-mining company Palantir Technologies Inc.”

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Complaints to the Justice Department allege that the companies and a standards group worked together to restrict eSIM technology, a cardless way to easily switch carriers.

Regardless of what you’ve heard, Twitter is not dead nor dying. If you’ve watched the news or read a BuzzFeed article within the past 24 hours, you’ve seen screenshots or embedded tweets that helped tell that story. That’s because Twitter is the destination to discover what’s going on, right now, in your world. This story…

A Netflix é hoje um dos estúdios mais poderosos em Hollywood e tem dinheiro de sobra para provar isto, mas ainda enfrenta dificuldades latentes para se consolidar entre os grandes da indústria cinematográfica nos principais e mais prestigiados circuitos. Enquanto o serviço de streaming encara muita resistência no festival de Cannes, na disputa pelo Oscar …

O post Netflix quase comprou cinemas para ajudar em campanhas para o Oscar apareceu primeiro em B9.

Milhares de contas com nomes genéricos, sem foto de perfil, sem biografia e sem tweets invadiram a rede social no último mês

O post Sudeste asiático cria “exército de bots” no Twitter e plataforma não parece estar preocupada apareceu primeiro em B9.