Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether or not you’re actively engaging with it) but managing that community so that it provides value to all members and, hence,…
Out-of-home work is having a moment right now, and McDonald’s it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald’s has a clever idea to keep consumers in London aware of the unpredictable spring weather conditions, while…
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you ever want to come back to Facebook later on, you can reactivate your account by logging into Facebook with your email address and…
Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying.
Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying.
Sinclair Broadcast Group offered a revised plan to sell TV stations to satisfy regulators vetting its $3.9 billion purchase of Tribune Media Co., saying it would keep New York’s WPIX and offer other stations to friendly buyers in transactions that have drawn criticism.
Signature station WGN in Chicago would go to a business associate of a top Sinclair executive, while other outlets would be sold to a company controlled by the estate of his mother. Howard Stirk Holdings, owned by conservative commentator Armstrong Williams, would buy some stations, as would New York-based hedge fund Standard General led by Soo Kim. Meredith Corp. would buy one.
Sinclair didn’t list a potential sale of WPIX, the New York station that it earlier proposed divesting to satisfy regulators.
The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa. Traditionally, hippos don’t ice skate, but this one does… Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible.
The post Hippos Don’t Ice Skate appeared first on Adpulp.
Mr. Azaria’s portrayal of Apu, the thickly accented convenience store owner on the show for nearly 30 years, has been called a racist stereotype.
Luxury goods conglomerate LVMH Mot Hennessy Louis Vuitton is reviewing its media account in North America, according to people with knowledge of the matter.
The French luxury conglomerate houses a stable of high-end fashion, cosmetics and alcohol brands including Dom Prignon, Benefit Cosmetics, Marc Jacobs and Cline. For the first quarter of 2018, LVMH reported revenue of 10.9 billion euros (approximately $13 billion), a 10 percent rise over the year-earlier period. That growth was led by a 25 percent rise in its fashion and leather goods category. Within that group, the brand recently named Virgil Abloh men’s artistic director of the Louis Vuitton collection.
The company has been enhancing its digital offerings. Last year, LVMH debuted a digital site, 24 Sevres, offering more than 150 brands under one e-commerce banner.
We all want to help friends who are struggling, so it’s a natural human impulse to send them a quick note of support. However, because many don’t understand the depth and seeming inescapability of depression, those well intentioned words can often have an unhealthy effect. To help address this common problem, agency BBDO Bangkok and…
Solving consumer needs means something different today than it did 10 years ago. We now have apps for absolutely everything, personalized vitamins delivered to our front doors, technology that runs our homes on autopilot and every form of entertainment on demand. It can appear as though consumers’ fundamental needs are more than met. But that…
Burger King and its agencies are always looking for creative, attention-grabbing ways of highlighting that the chain’s burgers are flame grilled rather than the flat griddle used by most competitors. In the newest print campaign, from creative agency David Miami, Burger King features photos of mansions formerly owned by McDonald’s executives, with the point being…
The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: President Trump surprised his French counterpart Emmanuel Macron by brushing a bit of alleged dandruff off the Frenchman’s stylish suit — a meme-worthy moment that inspired a lot of armchair psychology. Was it a put-down? A power play? Or just an affectionate gesture capturing their bromance for the cameras? (Hmm.) Obviously, Head & Shoulders found something to say about this on Twitter. The Procter & Gamble brand made a video of someone packing anti-dandruff shampoo in a crate to be shipped to the French Embassy. “Whether you’re meeting the president or on your first date, we believe everyone should be 100% flake-free,” it wrote. In a fraught political moment, it isn’t easy to find the right tone for this kind of thing, and Head & Shoulders played it safe. There were snarkier jokes to be made. Maybe “Saturday Night Live” will make them.
‘Groundhog Day’
“In a scene that could be taken straight out of the movie ‘Groundhog Day,’ YouTube will once again find itself having to quell advertisers’ fears during its NewFront presentation next week,” writes Ad Age’s Jeanine Poggi in her preview of the event. That’s because YouTube is facing flak over brand safety, which is exactly what happened last year before the Google-owned video platform made its big pitch to advertisers. CNN Money reported last week that ads from over 300 companies and organizations were showing up on channels featuring unsavory content including white nationalist messages, conspiracy theories and North Korean propaganda. Google’s VP of agency and media solutions talked to Poggi about its brand safety efforts: “I think everyone appreciates this is a journey, but clients feel good about the progress.”
Joinery is adding director Cali Bondad to its roster. Bondad worked at creative agency Mekanism as a technical studio, made her way to an editor role and then got her directing break. It happened shortly after editing a mood film for Muscle Milk that led to a pitch that won the brand’s next commercial, “Stronger Every Day.” She has directed and edited for clients including Nike, YouTube, The North Face, Nest, Georgia Power, Ben & Jerry’s and Nordstrom Rack.
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