Social media is an integral part of media brands’ marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools abound, but it’s still difficult to answer the question: What’s the ROI of your social media promotion? The difficulty attributing marketing dollars to aspects like…
In a statement, she says: “In my experience, TBWA/London have always delivered highly effective and creative work. With the agency’s new leadership team fostering a renewed sense of energy throughout the company, the idea of giving them an opportunity to work on the Harvey Nichols account became irresistible.”
TBWA/London’s new management team, appointed after the agency’s merger with Lucky Generals, includes chief executive Sara Tate, chief creative officer Andy Jex and chief strategy officer Anna Vogt.
In December, Harvey Nichols reported a loss of $10 million for the year, at the time blaming the refurbishment of its flagship Knightsbridge store, while turnover was flat. It did not run its usual holiday campaign last year.
Goodby Silverstein & Parnters launched a new campaign for Tostitos about the importance of friendship.
The campaign is centered around a 30-second spot featuring a “Pep Talk” from Jean-Claude Van Damme.
Van Damme’s advice? Stop declining your friends’ invitations to hang out due to being busy. Because he might take your place — at everything from house parties to poker night to your best friend’s wedding. The message is simple: Don’t let Van Damme steal your friends.
“You just got Van Dammed. Don’t get Van Dammed,” Jean-Claude says at the conclusion of the spot, followed by the “Get Together Already” tagline.
Two 15-second spots see Van Damme sharing some advice from a “Wise Man” (himself) and comparing friends to salsa. Three 6-second ads further extend the effort.
The campaign clearly positions Tostitos as a go-to option for friendly get-togethers. That makes sense for the party staple and builds off the direction GS&P took for the brand in its “Super Bowl Invite” campaign for the band. That effort similarly focused on friendship, giving viewers the chance to invite friends to their Super Bowl party with their very own Super Bowl ads.
We haven’t heard from Van Damme in awhile, but he was, of course, something of an advertising staple for a few years. He famously starred Forsman & Bodenfors’ classic “Epic Split” spot for Volvo Trucks in 2013, following an appearance in Deutsch’s GoDaddy campaign a few months prior. He then went on to sculpt an ice bar in VCCP’s spot for Coors Light in the U.K.
Sunday’s Family Guy was supposed to be the animated comedy’s first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation will be the sole sponsor for Sunday’s extended episode of the Fox series. Before and after the episode, Fox will air a 60-second…
YouTube’s iOS mobile application was recently updated with a dark mode, allowing users to change the app’s color theme from light to dark. This dark theme is now rolling out for iOS users, and it will come to Android at a later date. Our guide will show you how to turn on the dark theme…
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWALondon as its new creative partner. The move occurred abruptly and without a review. According to earlier reports, the company’s incoming group marketing and creative director Deborah Bee…
As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana–from new products to distribution and growing practices–proliferates in states like Colorado, California and Washington where the drug is legal, that doesn’t mean tech and advertising platforms are…
Brands need to be more assertive when they strike deals with sports rights holders if they are make sports marketing more effective, Lucozade Sport’s head of partnerships James Young has warned.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client.
The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.”
Three TV?:30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got?This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.”
Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go.
Credit: DDB Worldwide
Omnicom’s dedicated McDonald’s unit, We Are Unlimited, boosted its creative team with the addition of six new hires.
Executive creative directors Chris Moreira and Mark Schöller join We Are Unlimited from Saatchi & Saatchi New York to work on McDonald’s U.S. account and will report directly to chief creative officer Toygar Bazarkaya, who joined We Are Unlimited from Havas New York last April.
“Chris and Mark are the kind of people who love the idea of building something new and their leadership will help us create groundbreaking work across the board,” Bazarkaya said in a statement.
Moreira and Schöller have served as executive creative directors at Saatchi & Saatchi New York since September of 2014, working with brands such as Charter Spectrum, Head & Shoulders and Tecate. Prior to joining Saatchi & Saatchi they spent a little over a year as creative directors with CP+B Miami. Before that they worked together at JWT Sydney and Leo Burnett Sydney in their native Australia.
Last April, Tecate moved its creative account to Nomades and Something Different debuted its first work for Charter.
Associate creative directors Augustus Sung and David Stevanov arrive at We Are Unlimited from Ogilvy & Mather Singapore, where they most recently served as senior copywriter and senior art director, respectively, working with brands including KFC and Toys R’ Us.
Copywriter Kristen Manias and senior art director Allison Bulow join We Are Unlimited from mcgarrybowen, where they worked with brands such as Burt’s Bees, Disney Parks and Brita. Prior to mcgarrybowen, Bulow spent a year as an art director with Saatchi & Saatchi New York, working with brands such as Walmart, Cheerios and Tide.
“What’s special about these teams is that not only are they extremely talented and nice people, but they bring something to the table that is a big part of our culture — the joy of collaboration,” Bazarkaya told The Drum. “Their talents add even more firepower to the agency’s best-in-class team and help continue delivering great work for McDonald’s.”
Earlier this week, McDonald’s expanded its relationship with Omnicom by selecting the holding company’s Content Collective division as its entertainment and content marketing agency of record. We Are Unlimited’s latest round of hires follows the arrivals of Max Geraldo and Bruno Guimaraes as executive creative director and creative director, respectively, last July.
Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter….
Unilever is consolidating its headquarters in the Netherlands, abandoning a separate London base in a blow to Prime Minister Theresa May’s effort to maintain investment in the U.K. after it leaves the European Union.
The maker of quintessentially British brands like Marmite spread and Lipton tea is streamlining the dual nationality it has maintained for nearly a century. Unilever said the move will ease mergers and acquisitions, which have become a priority for slow-growing consumer-goods giants as predators take aim.
“It gives us more strategic flexibility to undertake major M&A using the stock or demerge parts of our business in the future,” Chief Financial Officer Graeme Pitkethly said on a call, though the company said it doesn’t currently envision large-scale transactions.
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