Mar
15
Media Audiences Know What They Like. Are Brands Listening to Them?
Posted in: UncategorizedSocial media is an integral part of media brands’ marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools abound, but it’s still difficult to answer the question: What’s the ROI of your social media promotion? The difficulty attributing marketing dollars to aspects like…
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